Customer Communities - by Nick Mehta & Robin Van Lieshout (Hardcover)

About the Book

"Customers buy from companies that build products they love, but customer also often buy because they feel like they are part of a community. Now online community-building has become a new growth strategy in business, but justifying investments in it, launching it, and creating customer engagement is hard. Customer Communities shows leaders how to cultivate meaningful communities to fuel business growth efficiently."--

Book Synopsis

Make community building your ultimate business growth strategy

In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm.

The authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You'll also find:

• Strategies for creating a cross functional customer engagement team
• Techniques for building community in places that aren't the web or on social media
• Ways to bring your organization's culture and values into your community with a human-first alignment

An essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. Customer Communities will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience.

From the Back Cover

Praise for CUSTOMER COMMUNITIES

"For over a decade the Gainsight team has pioneered community approaches which have launched and scaled hundreds of successful brand communities. Customer Communities is amongst the best collection of modern practices to building thriving communities which actually succeed today. Buy it, read it, apply it."
--Richard Millington, Founder, FeverBee

"Nick Mehta has collaborated with communities around the globe to create an eye-opening body of work that every leader must take to heart. Customer Communities presents a new paradigm for success defined by the interdependence of company, customers, and the world around us. It returns us to the fundamental truth that 'we are all in this together.'"
--Maria Martinez, Chief Operating Officer, Cisco

"Customer communities are much more than online message boards run by one department. This book explains why connecting stakeholders online and offline in meaningful ways creates massive leverage across every part of your company. Best of all, you can do it without community members feeling your org chart."
--Jim Roth, President of Customer Success, Salesforce

About the Author

NICK MEHTA is CEO of Gainsight, a leading customer success company, and the bestselling co-author of Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue.

ROBIN VAN LIESHOUT is CEO and Founder of inSided, a leading community software company.