CustomHer Experience - by Katie Mares (Hardcover)

About the Book

Although the female movement is interwoven into our social world and people preach "girl power," brand experience expert Katie Mares has seen that this mindset hasn't penetrated business branding or the experience businesses provide to women. Very few businesses focus on elevating "interaction" so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women's loyalty. CustomHer Experience provides businesses with the insight, guidance, and tools to

- better understand the female consumer,
- transform the transactional service a woman currently receives into the alluring, interactional experience she craves,
- adjust their approach when interacting with customers, and
- ignite a spark in their teams and companies.

CustomHer Experience sends the clear message that true power comes when businesses focus on providing a brand and consumer experience that women--the world's most influential consumers--can't live without. When businesses start doing that--and doing it well--they can cultivate trust, build loyalty, earn referrals, and make top-line sales, and their female customers won't want to go anywhere else. Katie Mares's book is for anyone in business who wants to completely upend their industry.

Book Synopsis

Although the female movement is interwoven into our social world and people preach "girl power," brand experience expert Katie Mares has seen that this mindset hasn't penetrated business branding or the experience businesses provide to women. Very few businesses focus on elevating "interaction" so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women's loyalty. CustomHer Experience provides businesses with the insight, guidance, and tools to

- better understand the female consumer,
- transform the transactional service a woman currently receives into the alluring, interactional experience she craves,
- adjust their approach when interacting with customers, and
- ignite a spark in their teams and companies.

CustomHer Experience sends the clear message that true power comes when businesses focus on providing a brand and consumer experience that women--the world's most influential consumers--can't live without. When businesses start doing that--and doing it well--they can cultivate trust, build loyalty, earn referrals, and make top-line sales, and their female customers won't want to go anywhere else. Katie Mares's book is for anyone in business who wants to completely upend their industry.

About the Author

As a brand experience expert, Katie knows firsthand the challenges organizations encounter as they strive to design a sustainable and effective CX program tailored for the female consumer. Using her experiences as a Chief Inspiration Officer, building company infrastructure, and designing customer experience programs, she is now a leading voice for positive, actionable change in the organizations with which she partners. Katie has a master's degree in Adult Training and Development from Schulich School of Business and a Certified Training and Development Professional (CTDP) certification.

As a highly sought-after speaker, Katie has inspired audiences around the world to think differently about the female consumer, customer experience, and leadership. She has worked with globally recognized brands, including Honda, Celebrity Cruises, and Canada Post.

Katie and her fiancé have seven children (a Brady Bunch sorta thing), and she lives in three countries. When she is not with her kiddos, she has her toes in the sand and a fly rod in her hand. Katie really believes in living life to the fullest so she and her family can have their cake and eat it too!