Cycles - by Maddy Dychtwald (Paperback)

Book Synopsis

Named Book of the Year by the National Community Colleges Association, Cycles approaches the idea that age is becoming less relevant in defining who we are and how we live as life expectancy increases and the pressures to live a linear lifestyle fade.

As we enter a new era, a lifestyle revolution has drastically transformed who we are and what we do, both as people and as consumers. Drawing on her expertise in generational marketing, Maddy Dychtwald, cofounder of Age Wave, offers a radical view of how Americans live, work, and buy based on the new freedoms and responsibilities of our nation's shifting age demographics.

A cyclical approach to life has enabled people of all ages to explore any avenue, venturing far from the predictable linear and chronological life pathways of past generations. Based on studies of demographics, Dychtwald looks at how age is becoming less of a determining factor in choices as it has a smaller impact on personal and societal definition.

For individuals and companies alike, Cycles is a groundbreaking book that will open up exhilarating new possibilities for people of all ages.

Review Quotes

Humphrey Taylor Chairman, The Harris Poll, Harris Interactive, Inc. "Cycles" is a business book which is rich in contemporary anthropology, sociology, and social history. If Rip Van Winkle awoke in 2010, after a thirty- or forty-year sleep, he would be astounded by the revolutionary changes in how we live, work, and play. Maddy Dychtwald's provocative presentation and analysis of these changes will stimulate marketers to discard many assumptions and to think of new ways to meet the evolving needs of 21st-century consumers.

Jeffrey J. Fox Author of "How to Become CEO" If the success of your business depends on getting and keeping the best employees, you must read this book.

Robert Goldman, M.D., Chairman, The American Academy of Anti-Aging Medicine If you want to be prepared for the new lifecycle revolution -- in your work and in your life -- this is the book to read. Maddy Dychtwald presents a unique and convincing portrait of the cyclic consumer who'll be living longer and pursuing health and vitality with a vengeance.

Robert N. Butler, M.D. President and CEO, International Longevity Center, and Professor of Geriatrics, Mount Sinai School of Medicine Maddy Dychtwald offers a fresh and perceptive view of what life will be like for Americans in the years to come. "Cycles" will help people understand and appreciate the enormous potential of the second half of life.

Ron Christman President, The Concours Group Maddy Dychtwald explains how understanding today's cyclic society is the key to modern marketing. It's time to refocus and stay one step ahead of the ever-learning, multi-careered, ageless crowd.

About the Author

Maddy Dychtwald is the co-founder of Age Wave, a think tank and strategic consulting group focused on boomers and the mature marker and has been actively involved in analyzing and forecasting lifestyle and consumer marketing trends for over twenty years. She is recognized as one of the nation's leading authorities on the LifeCycle revolution and generation marketing.