Danger Jones Checkmate Hot Red - 4 oz - Play The Boldest Move On Your Hair

Get ready for your hair color masterpiece to turn every head in the room. This isn't just a basic hair dye; the Danger Jones Checkmate Hot Red Semi-Permanent Color is a high-pigment, 4 oz. tube of creative asylum designed to make a statement that lasts. We're talking about a vivid, blazing hot red that saturates your strands with a creamy consistency for effortless application and next-level blending. Its unique, smooth, workable viscosity means you get better coverage using less product, ensuring that show-stopping color is applied evenly from root to end. The best part? This semi-permanent stunner is designed for a beautiful, true-to-tone fade, letting your look evolve gracefully without going brassy.

Your hair will feel just as incredible as it looks, thanks to a deeply conditioning, detangling formula packed with skin-loving ingredients. We've infused this vibrant color with Rice Protein to boost natural shine, flexibility, and strength while helping to bind essential moisture. The acidic pH, enhanced with Citric Acid, works wonders to smooth your hair cuticles, locking in that new red hue and dramatically increasing both shine and overall condition. It's also blended with Glycerin, which is known for its ability to prevent hair breakage and add deep hydration. This powerhouse of a color is 100% vegan, cruelty-free, and proudly formulated without gluten, ammonia, PPD, MEA, or parabens- because kindness is chic.

To achieve the most vibrant, intense Checkmate Hot Red result, we recommend starting with clean, pre-lightened, dry hair. Apply the color straight out of the tube- no developer needed- in 1/4 to 1/2 inch sections to guarantee total saturation. Process at room temperature for 35 glorious minutes (feel free to let it process longer for deeper color) and then rinse thoroughly with cool, high-pressure water until the water runs clear. Deeper, bolder tones like this one can last up to 45 washes, giving you plenty of time to enjoy your new, head-turning shade. When you're ready to switch things up, the vibrant color is easy to remove using our Color Remover for Semi-Permanent and Direct Dye Colors.