Dark and Lovely Fade Resist Rich Conditioning Hair Color
$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- NOURISHING COLOR: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
- SHINY and SILKY: This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.
- VIBRANT and CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
- UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
- SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.
Description
Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment
Hair Type: Coarse, Curly
Health Facts: Ammonia-Free, Contains Argan Oil, Contains Shea Butter
Product Warning: Eye irritant
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 30 minutes
Net weight: 6.2 fl oz (US)
TCIN: 51095417
UPC: 072790003714
Item Number (DPCI): 063-01-1415
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
cream developer: 1190015 aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. f.i.l. d209747/3, rich conditioning color: 32937 ca - aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ethanolamine, laureth-5 carboxylic acid, dipropylene glycol, hexylene glycol, poloxamer 338, polyquaternium-6, p-phenylenediamine, oleyl alcohol, fragrance, resorcinol, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, m-aminophenol, 2,4-diaminophenoxyethanol hcl thiolactic acid, edta, erythorbic acid, bht. f.i.l. d52785/3, nourishing care conditioner: 1213520ss4 - aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera / candelilla wax, amodimethicone, cetyl esters, isopropyl alcohol, fragrance, phenoxyethanol, trideceth-6, linalool, argania spinosa kernel oil, glycine soja oil/soybean oil, tocopherol, chlorhexidine digluconate, cetrimonium chloride, sodium hydroxide. f.i.l. d234847/1' '
Shipping details
Estimated ship dimensions: 6.4 inches length x 3.6 inches width x 2.2 inches height
Estimated ship weight: 0.5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Essence Festival of Culture
About the collection
L’Oreal USA is a proud to be joining the ESSENCE Festival of Culture in a three-year sponsorship of the annual event. ESSENCE Festival of Culture mobilizes, informs and uplifts the largest global gathering of everyday, multigenerational Black women in a safe space to achieve new levels of sisterhood, personal development, wealth creation, civic engagement & community leadership.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
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4.5 out of 5 stars with 3021 reviews
effectiveness: 3.27 out of 5
quality: 3.27 out of 5
value: 3.48 out of 5
58% would recommend
99 recommendations
Permanent dye
5 out of 5 stars
michalc8_1741 - 14 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Got the product but haven't tried it yet will definitely give an update when I do. However, the packaging is neatly cute and I got 2 items in one I guess for future use if I wanna refresh it when ones finish.
🍓 pretty color
5 out of 5 stars
jashariar_1210 - 14 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is a beautiful color! I used it to color correct my mannequin that I have for cosmetology school. She went from green to a brown color with red undertones. Great packaging. Included everything I needed. Smelled decent.
Nice!
4 out of 5 stars
- 15 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Beautiful color and an amazing quality! Even though it does not match very well with my skin color. The packaging is great, sturdy. The application is very easy!
Vibrant color
5 out of 5 stars
jolavik_4465 - 15 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Bold, long-lasting red color that works well on textured hair with easy at-home application. Great scent and packaging. The Vivacious Red shade came out vibrant and rich, even on dark hair, and it stayed bold after multiple washes.
Same as the box
4 out of 5 stars
gabrielae6fa3_9398 - 16 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] So my hair is a dark brown and it looks like a reddish brown after dying it. I was honestly worried I would end up with super red hair but it didn’t happen thankfully. I’m not too sure how it would look on lighter hair but for the browns it’ll just give it a hint of burnt orange rather than a red. My hair feels soft and not all crunchy like how other hair dyes sometimes make it feel. I would definitely purchase other colors from this brand again
Love
5 out of 5 stars
dennym2_1588 - 16 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] [This review was collected as part of a promotion.] Vibrant bright red. Keeps your hair moisturized and healthy while changing colors. No strong chemical smell. Easy application process. Packaging has everything you need and more. Last up to 8 weeks before touch up
Color me red!!!!
5 out of 5 stars
anjellc_5558 - 16 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Packaging is amazing. Doesn’t have any harsh chemical sense or leave a lingering scent. The shade range is about correct application process was super easy no hassle no mess and the colors is just so vibrant. It stands out. I definitely love it.
Red
4 out of 5 stars
ns54_5644 - 17 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Really really red like not a good match for darker tones skin. I feel like I did it wrong and it was rusty the next day. Might need to do it again, I’m not sure I did as directions said.
A1 hair dye
5 out of 5 stars
briip_5549 - 17 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love trying new colors on my wigs, so I can’t wait to use. My experience with dark and lovely products has been A-1 they never disappoint with the hair dyes. Easy to apply as it comes with the applicator tip to apply on the hair. Packaging is always really cute.
Dark& Lovely
5 out of 5 stars
princesspink808_5279 - 18 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I really like the Dark & Lovely Fade Resist in Vivacious Red! It's supposed to be a fade-resistant conditioning color, and it aims for vibrant, lasting color and shine. I saw that it uses some special Moisture Seal technology which is cool because it's designed to protect hair, even relaxed and natural hair, while you're coloring it. The goal is silky, shiny hair and rich color that can last up to 8 weeks. Sounds great for keeping the red looking fresh! I've used Dark &Lovely for years! I will be using this box dye real soon! I've already used this one but on a family member and it worked well for her.
Beautiful color/shade!
5 out of 5 stars
jazminecs_7677 - 19 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] LOVING this new hair color and so excited to try it on my hair. Hey such a beautiful shade as well. The packaging was cute as it came in my favorite color and the scent isn’t too bad either!
It was a great color matched my skin perfectly
5 out of 5 stars
sandraa453_0 - 20 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] If you're looking for a vibrant red that’ll turn heads and stay for a while, Dark and Lovely Fade Resist Vivacious Red is a solid option. It’s perfect for anyone wanting a bold look, particularly on dark hair. However, be prepared for some maintenance, and consider the possibility of color fading after a few washes. It was a great color matched my skin perfectly
Vivacious Red
3 out of 5 stars
faleesham1_6534 - 20 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I have type 4 hair. This hair dye because is beginner friendly. The kits come with everything you need to color your hair.. Always fun to change up my hair. You do need to read the instructions carefully and do test before fully committing but i generally like the ease of these dye kits. My hair still felt healthily after dying it.
1 reply from SoftSheen-Carson team - 2 days ago
Hi faleesham1_6534! Feedback from our customers is important to us when making decisions about our products. We appreciate you for taking the opportunity to try Dark & Lovely Fade Resist, Vivacious Red, and for sharing your feedback! We will be sharing it with others in our company.
Good not great
3 out of 5 stars
kaydeenc_5398 - 21 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’ve used Dark & Lovely before but it was a black color. This color is okay but not one I would go out and buy. The color isn’t as vibrant as Clairol is!
1 reply from SoftSheen-Carson team - 2 days ago
Hi kaydeenc_5398! Thank you for sharing how you feel about Dark & Lovely Fade Resist, Vivacious Red. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We sincerely appreciate your feedback.
Love it!!
5 out of 5 stars
o_gina_8157 - 22 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] After using this product my hair is bright red, long, wavy, voluminous, and glossy, creating a bold and striking look. I get compliments everywhere I go! The application process was easy and had no strong scent !!
Dryer my hair out
3 out of 5 stars
thatsmelynnz_314 - 23 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Well what if your looking to lighten your hair with out having to bleach your hair this great but I thought if a brighter color would happen n that ddnt happen epic fail my hair turn from soft n shiny to need so much moisture dry aswell
1 reply from SoftSheen-Carson team - 2 days ago
Hi thatsmelynnz_314! We apologize for the effects of using Dark & Lovley Fade Resist, Vivacious Red. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
Nice
4 out of 5 stars
miszemalee_1642 - 23 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment. Packaging is normal to any other box dye packaging.
Dark and Lovely Vivacious Red Fade Resist Hair Col
4 out of 5 stars
uca_3986 - 24 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is such a vibrant color (Vivacious Red). Works with my skin tone so well too. The application process was nice and easy (directions were quite helpful). The moisture mask was amazing for a mask that comes with hair color. My hair felt really good afterwards. The color lasts, which is nice since reds tend to fade fast. I recommend.
Love it
5 out of 5 stars
fisabelb_6506 - 24 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I absolutely love this hair color! The Vivacious Red came out bold and vibrant, even on my dark hair. It was easy to apply with the no-drip formula, and it didn’t have an overpowering chemical smell. What really impressed me was how soft and shiny my hair felt afterward, thanks to the included conditioner. The color has lasted beautifully without fading quickly. If you’re looking for a bright red that pops and actually lasts, this is a great choice!
Another perfect experience!
5 out of 5 stars
anayalovestobake_4304 - 24 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’m a returning user of Dark & Lovely hair dye, and once again I’ve had a really great experience. I started out with pink hair and wanted to end up at a burgundy color. I always love that you mix the dye inside the applicator bottle so it’s pretty mess free. I’m very happy with the resulting color, and will always choose this brand every time I want a new color!