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Highlights
- Expand your enterprise into new regions using systems engineering and data analysis In Data Driven Decisions: Systems Engineering to Understand Corporate Valuation and Intangible Assets, investment banker, systems engineer, and Cornell University lecturer Joshua Michael Jahani delivers an incisive and unique unveiling of how to use the tools of systems engineering to value your organization, its intangible assets, and how to gauge or prepare its readiness for an overseas or cross-border expansion.
- About the Author: JOSHUA JAHANI teaches Systems Engineering at Cornell University and owns Jahani and Associates, a firm headquartered in New York City that provides investment banking advisory, investment banking transaction, and corporate development expertise to clients from around the globe.
- 272 Pages
- Business + Money Management, Accounting
Description
About the Book
"Systems Engineering is a natural tool for business decisions. But no one uses it. This is because it's rare for someone with both sets of degrees and experience (business and systems engineering) to become successful without having an MBA, until Joshua Jahani. Business owners and educators need a logical method for considering global expansion based on data, facts, trends, and valuations. Systems Engineering tools naturally lend themselves to macro-economic and business analysis"--Book Synopsis
Expand your enterprise into new regions using systems engineering and data analysis
In Data Driven Decisions: Systems Engineering to Understand Corporate Valuation and Intangible Assets, investment banker, systems engineer, and Cornell University lecturer Joshua Michael Jahani delivers an incisive and unique unveiling of how to use the tools of systems engineering to value your organization, its intangible assets, and how to gauge or prepare its readiness for an overseas or cross-border expansion.
In the book, you'll learn to implement a wide range of systems engineering tools, including context diagrams, decision matrices, Goal-Question-Metric analyses, and more. You'll also discover the following:
- How to communicate corporate value measurements and their impact to owners, executives, and investors.
- Explorations of the relevant topics when considering an international expansion, including macroeconomics, joint ventures, market entry, corporate valuations, mergers and acquisitions, and company culture.
- A comprehensive framework and methodology for examining available global regions in your search for the perfect expansion target.
- A deep understanding of specific sectors in which intangible assets have a particular impact, including branded consumer products, ad-tech, and healthcare.
A must-have resource for business owners, managers, executives, directors, and other corporate leaders, Data-Driven Decisions will also prove invaluable to consultants and other professionals who serve companies considering expansion or growth into new regions.
From the Back Cover
Praise for Data Driven Decisions
"Data Driven Decisions does an excellent job weaving together ideas from engineering, capital markets, and business strategy. It is a powerful primer for anyone seeking to understand how these seemingly disparate pedagogies can integrate to impact business decisions."
--Samia Bouazza, Group CEO and Managing Director, Multiply Group, Abu Dhabi, UAE
"I've had the pleasure to work with Joshua for many years and am always appreciative of his ability to distill complex ideas into simple, consumable subject matter. This book does that in spades."
--Saeed Al Darmaki, Founder, Sheesha Finance, Abu Dhabi, UAE
"Entrepreneurs can learn from the tools in this book. Business success is about developing strong, fundamental customer value that can be scaled across a market. Data Driven Decisions provides methods for how to do just that."
--Jefrey Joe, Co-Founder and Managing Partner, Alpha JWC Ventures, Jakarta, Indonesia
"Data Driven Decisions shows a fascinating way to use concrete engineering tools to run a global business. My academic background on data analysis and my long experience running business across the globe makes me confidently recommend the application of its principles and philosophies for businesses at scale and growth stages."
--Ricardo Oberlander, Reynolds American Inc, Former President & CEO, Sao Paulo, Brazil
"Intangible assets, such as patent, brands, IT systems, and unique corporate processes are for the past quarter century the main value drivers of businesses. The problem: they are very difficult to value because they are unique and not traded in markets. That's a major challenge to M&As. This book, blending intangibles with systems engineering goes a long way in alleviating this problem. Highly original and readable, this book is an important resource for executives involved in M&As, appraisers, investors, and business students."
--Baruch Lev, Philip Bardes Professor (Emeritus) of Accounting and Finance, New York, USA
About the Author
JOSHUA JAHANI teaches Systems Engineering at Cornell University and owns Jahani and Associates, a firm headquartered in New York City that provides investment banking advisory, investment banking transaction, and corporate development expertise to clients from around the globe.