De Gruyter Handbook of Coopetition - (De Gruyter Handbooks in Business, Economics and Finance) by James M Crick (Hardcover)
About this item
Highlights
- While plenty of research has been undertaken on coopetition - the practice of organisations (of different sizes) collaborating with their competitors in informal and/or formal capacities - the wider business community is still learning about how and why companies join forces with their competitors, as well as the benefits and drawbacks of these strategies.
- About the Author: James M. Crick is Associate Professor of Marketing and Entrepreneurship at the University of Leicester (United Kingdom) and an Adjunct Professor of Entrepreneurial Marketing at the University of Ottawa (Canada).
- 453 Pages
- Business + Money Management, Management
- Series Name: de Gruyter Handbooks in Business, Economics and Finance
Description
About the Book
This handbook showcases a series of novel studies about coopetition (cooperation among competitors, also known as the interplay between collaboration and competition). In doing so, it is designed to be used by academics, students (at different levelBook Synopsis
While plenty of research has been undertaken on coopetition - the practice of organisations (of different sizes) collaborating with their competitors in informal and/or formal capacities - the wider business community is still learning about how and why companies join forces with their competitors, as well as the benefits and drawbacks of these strategies.
The De Gruyter Handbook of Coopetition is designed to showcase some novel studies about the ways that coopetition activities are managed by businesses (using a variety of contexts and research methods), the advantages of these strategies, and insights about what can go wrong when competing firms collaborate with one another. The contributors address certain under-researched issues, such as how coopetition operates in internationally oriented arenas (e.g., for exporters), the dark-side of coopetition strategies, measuring the coopetition construct in empirical research, methodological factors for investigating coopetition activities, and much more.
This handbook will benefit academics, postgraduate researchers, students, and practitioners that are interested in the interplay between cooperation and competition.
About the Author
James M. Crick is Associate Professor of Marketing and Entrepreneurship at the University of Leicester (United Kingdom) and an Adjunct Professor of Entrepreneurial Marketing at the University of Ottawa (Canada). His research interests are positioned at the marketing/entrepreneurship interface (or entrepreneurial marketing), covering topics such as internationalization activities, collaborative strategies (e.g., coopetition), strategic orientations, and dynamic and evolving business models. His research has been published in leading journals, such as Industrial Marketing Management, the International Small Business Journal, the Journal of International Marketing, the Journal of Business Research, the International Marketing Review, the International Journal of Entrepreneurial Behavior & Research, and Entrepreneurship & Regional Development. In addition to his editorial board duties, he is Associate Editor of the Journal of Strategic Marketing.
