De Gruyter Handbook of Media Psychology - (De Gruyter Contemporary Social Sciences Handbooks) by Rachel L Bailey & Glenna L Read (Hardcover)

About the Book

This handbook is a state-of-the-art overview of media psychology as a discipline. With contributions by leading scholars in the field, and featuring chapters that explore media psychology in the context of new communication technologies and cutting-

Book Synopsis

This book presents a survey of contemporary research investigating the psychological processes related to media consumption. As a rapidly growing and changing sub-discipline of mass communication, Media Psychology analyzes how media facilitate communication and how communication, in turn, shapes attitudes, emotions, and behavior. The handbook addresses leading ideas and debates in media psychology, persisting lines of inquiry and new areas of interest. Adopting an organizational approach that embraces a dynamic systems perspective, the book is subdivided into sections that examine nested components of the larger system in question, such as audiences, messages, content and context, while also acknowledging that they do not function in isolation.

About the Author

Rachel L. Bailey, Florida State University, USA.
Glenna L. Read, University of Georgia, USA.