Decoding Ad Culture - by Harisur Rahman (Hardcover)

About the Book

This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries ...

Book Synopsis

This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.

Review Quotes

"Casting a critical eye on advertising in Bangladesh, Harisur Rahman cogently uncovers the hidden hegemonic intersection of commercials and big business. Analyzing multiple sources using multimodal discourse analysis, this fascinating study is an excellent resource for scholars of global advertising and Bangladesh culture and society."

"This fascinating book will be intriguing not only to scholars in the fields of marketing, advertising, and media communications, but also to sociologists, anthropologists, and philosophers of human nature, since it addresses a broad range of hard and soft topics, from TV production and discourse analysis to the negotiation of cultural hegemony, representation of cultural values and ethics of social responsibility in Bangladesh broadcasting. The innovative mix of marketing strategy and cultural theory provides a meaningful link between advertising and larger cultural forces and will offer an indispensable guide for scholars, practitioners and students alike."

About the Author

Harisur Rahman is associate professor in the media, communication, and journalism program at North South University.