Doing Business in Germany - 2nd Edition by Andra Riemhofer (Paperback)

Book Synopsis

Unlock the secrets of German business success with this essential guide for global executives and aspiring international business leaders.

Andra Riemhofer, a renowned business development consultant and lecturer, delivers a powerful roadmap for navigating the intricacies of German business culture.

In this groundbreaking book, you'll discover:

• Why seemingly minor cultural differences can make or break multimillion-dollar deals.
• How to decode the German decision-making process and use it to your advantage.
• Strategies for turning potential cultural clashes into opportunities for growth.

Unlike theoretical textbooks, Doing Business in Germany offers vivid anecdotes and practical insights that bring German business culture to life. Riemhofer's unique blend of strategic acumen and cross-cultural expertise provides readers with actionable intelligence for success in the German market.

From virtual meetings to high-stakes negotiations, this book equips you with the tools to:

• Navigate trade shows and face-to-face meetings with confidence.
• Secure contracts by aligning with German business values.
• Build lasting relationships with German partners, clients, and colleagues.

This indispensable guide is a must-read for C-suite executives expanding into German markets, MBA students specializing in international business, and any professional seeking to gain a competitive edge in Europe's largest economy.

Don't let cultural misunderstandings cost you time, money, and opportunities-arm yourself with the knowledge to thrive in the German business landscape.

Review Quotes

An excellent and highly practical introduction to working with German business partners. I particularly like how she uses not only her own extensive knowledge but also the rich experiences of business people from all over the world. Highly recommended.--Robert Gibson, Interculturalist, Author of Bridge the Culture Gaps

Books in this category are full of dull statistics. This book is different. The author's narrative is interwoven through all the facts presented here. Even geography and economy of Germany become interesting to read. The chapter on German history is concise and truthful. The illustrations and anecdotes make it a racy read. I was hooked from the Preface itself and the reading made me recall my few meetings with Germans and I understood the few awkward moments. The author uses several Indian situations. She has many contacts in India. Her treatment of loaded cultural issues, with their undercurrents of confusion, hostility and hurt, is deft. The book is light but packs a punch. I whole-heartedly recommend it.--Vasudha Joshi, Retired Associate Professor of Business Administration from Ness Wadia College of Commerce, Pune, Maharashtra

With the unhindered march of globalization and demographic development, immigration and integration of foreign employees in Germany are hot topics today. The new chapter in this book asks and answers precisely those questions that foreign employees will have. A must-read for every foreign professional who wants to make a successful career in Germany.--Manoj Barve, India Head of BVMW