$8.00 when purchased online
Target Online store #3991
About this item
Highlights
- Long-lasting satin finish foundation that delivers medium buildable coverage
- Breathable formula doesn’t look or feel cakey
- Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
- Non-comedogenic (won’t clog pores)
- Available in 36 shades for a wide range of skin tones
- Great for dry, oily and combination skin
- 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified
Description
Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
Why you’ll love it:
• Long-lasting foundation that delivers medium, buildable coverage and a satin finish
• Breathable formula doesn’t look or feel cakey
• Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
• Available in 36 shades for a wide range of skin tones
• Non-comedogenic (won’t clog pores)
• Just-right coverage at an OMG price—$8!
Key Ingredients:
• 1% Hydrating Hibiscus Complex – delivers lasting hydration and targets dryness
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Why you’ll love it:
• Long-lasting foundation that delivers medium, buildable coverage and a satin finish
• Breathable formula doesn’t look or feel cakey
• Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
• Available in 36 shades for a wide range of skin tones
• Non-comedogenic (won’t clog pores)
• Just-right coverage at an OMG price—$8!
Key Ingredients:
• 1% Hydrating Hibiscus Complex – delivers lasting hydration and targets dryness
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Suggested Age: 13 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Triclosan-Free, Vegan, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Satin
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Buildable, Medium
Skin Tone: Light
Skin Undertone: Neutral
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Color Correction, Concealing
Net weight: 1 fl oz (US)
SPF: 0
Features: Long Lasting, Non-Comedogenic
TCIN: 90908713
UPC: 609332849457
Item Number (DPCI): 052-16-9412
Origin: Imported
Shipping details
Estimated ship dimensions: 5 inches length x 2 inches width x 2 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I would like some help in determining what color I am. I wear Mac NW20 - Can someone please help me with what color best would match the Mac color of NW 20 thank you
submitted by Peanut - 1 year ago
A: I need help to pick my foundation match . I currently use MAC NC15
submitted byPerla - 1 year agoA: There's also an option to virtually "try on" the products now. It's recommended to do so in natural light. I wish you the best and hope this helps you out. Good Luck. ✌🏼
submitted byGirly girl - 11 months agoA: If I wear nars shade Zambie what shade would you recommend
submitted byMcGuire - 8 months agoA: We would suggest that you look at 34 MEDIUM COOL. Please also feel free to live chat with a beauty advisor for personal assistance.
submitted byThe Elf Team - 1 year agoBrand expert
Q: What shade should I use if I currently use L’Oreal infallible shade 425 - Linen?
submitted by Denise - 3 months ago
A: We would suggest that you take a look at 20 Light Cool. Please also feel free to chat live with a concierge or beauty advisor for live help.
submitted byThe Elf Team - 3 months agoBrand expertA: Hey Denise, Great question! Check out the Color 15 Fair Warm in e.l.f. Soft Glam Satin Foundation for a close match! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 3 months agoBrand expert
Q: I wear MAC NC 20. Which ELF color should I use?
submitted by Alix - 7 months ago
A: Several shades may work for you - we would suggest that you live chat with a beauty advisor at elfcosmetics.com or a virtual beauty consultant on any Target product page for help choosing.
submitted bythe elfcareteam - 7 months agoA: We would suggest that you take a look at 21 Light Neutral. Please also chat with a beauty expert at Target or e.l.f. For personal assistance.
submitted bythe e.l.f. team - 7 months agoBrand expert
Q: I usually wear Elf Sand Flawless Satin Foundation. What shade would you recommend? Thank you.
submitted by NS - 8 months ago
A: We would suggest that you take a look at 34 Medium Cool. You may also want to live chat with a beauty advisor at elfcosmetics.com or a virtual beauty consultant on any Target product page.
submitted bythe elfcareteam - 7 months agoA: Hey, Great question! We recommend to check out Color 24 Light Warm in the e.l.f. Soft Glam Satin Foundation for a close match. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: What’s the best shade if I currently use Infallible 455 Buff Beige?
submitted by Erica Hough - 8 months ago
A: We would recommend that you take a look at 34 Medium Cool.
submitted bythe elfcareteam - 8 months agoA: Hey Erica, Great question! Take a look at the Color 25 Light Neutral in e.l.f. Soft Glam Satin Foundation for a close match! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 8 months agoBrand expert
Q: Hi i currently wear NARS tinted moisturizer Cuzco, what color matches this
submitted by Bee - 8 months ago
A: We would suggest that you take a look at 44 Tan Cool. Please also feel free to live chat with a beauty concierge or advisor for more help choosing your best match.
submitted bythe elfcareteam - 8 months agoA: Hey Bee, Great question! Take a look at the Color 24 Light Warm for a close match! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 8 months agoBrand expert
Q: What color would be nearest the L'Oreal Infallinble total cover buff beige?
submitted by Carmichael - 1 month ago
A: We would suggest you take a look at shade 34 Medium Cool.
submitted byThe Elf Team - 1 month agoBrand expert
Q: Are the neutral shades truly neutral without an orange tint? The light cool shade was too light.
submitted by Cindy - 2 months ago
A: If you have cool undertones and light cool is too light, you may wish to choose medium cool.
submitted bythe e.l.f. team - 2 months agoBrand expert
Q: Can you tell me if this is waterproof?
submitted by Kimberly ann - 3 months ago
A: This is a long-lasting, breathable and buildable, non-comedogenic formula - it is not waterproof.
submitted bythe e.l.f. team - 3 months agoBrand expert
Q: I use the flawless satin in light ivory, but it looks like target doesn't carry that foundation anymore? I can't find a shade of this product with the same name. What should I get?
submitted by smuge - 3 months ago
A: Hey, Great question! We recommend checking out the e.l.f. Soft Glam Satin Foundation in 20 Light Cool for a close match! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 3 months agoBrand expert
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Guests are saying
The e.l.f. Soft Glam Foundation is a versatile and budget-friendly option that offers a lightweight, buildable formula with a satin finish. Guests appreciate its smooth application and natural look, making it suitable for everyday wear or special occasions. With a wide range of shades available, it caters to various skin tones. While some guests noted it may not be ideal for very oily skin, many found it to provide excellent coverage without feeling heavy or cakey.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2799 reviews
easy to apply: 4.08 out of 5
easy to remove: 4.35 out of 5
long lasting: 3.54 out of 5
quality: 3.67 out of 5
value: 3.94 out of 5
60% would recommend
60 recommendations
Would recommend!
5 out of 5 stars
Thumbs up graphic, would recommend
kaylasterious - 8 hours ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Redness, Pores
- Hair color: Blonde
- Eye color: Green
I have bought this foundation several times to replenish. Lightweight but has nice coverage. Great range of shades. Even better for the price.
Decent
5 out of 5 stars
urthem00n_7648 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Girrrlllll i love it. sweet smell, covers skin nicely. blend is okay, but the finish is where it gets you. packaged nicely, i would love to get this again
Smooth
5 out of 5 stars
Thumbs up graphic, would recommend
Happy grandma - 13 days ago, Verified purchaser
- Hair color: Blonde
- Skin tone: Light
- Skin concern: Dark circles
- Skin type: Dry
I ve used this before and really liked it. Goes on nice and covers well.
A Great Foundation
5 out of 5 stars
Thumbs up graphic, would recommend
Love - 16 days ago, Verified purchaser
Such a good buy, really a great drugstore foundation. Love the finish, not dry and not greasy, a good inbetween.
Not as good as i had hoped
3 out of 5 stars
Thumbs down graphic, would not recommend
Brooke - 17 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness, Sensitivity, Uneven skin tone
- Hair color: Blonde
- Eye color: Hazel
likes: great color match, probably the best i ever had for my fair skin and rosacea. It didnt oxidize super dark or weird colored. Also at a very affordable. dislikes: unfortunately thats where the nice things about it kinda end. I wanted to love this as a new favorite but it applied patchy (kept picking up product when i tried to build it up a lil more). it also didnt stay very well despite primer and setting spray. really kinda bummed.
Medium quality!
4 out of 5 stars
Thumbs down graphic, would not recommend
Aubree - 17 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily, Combination, Dry, Normal
Pretty good product!
Best color match
5 out of 5 stars
valeriem230_5934 - 21 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I absolutely LOVE elf products!! This foundation is great! Texture is not sticky and easy to apply. Leaves your skin looking amazing! Packaging was easy to open!
Beautiful foundation
5 out of 5 stars
mirellag14_2817 - 22 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Package and applicators are great for the product texture. The coverage was higher than what I expected and easy to build up and blend too The finish look was satin, giving you the look that you have make up on, but not much. The only thing that makes me sad is that the color is not actually a match for me, but looking on their website, it seems like there are options and a wide variety of shades for other people too, which is great!
It's meh
2 out of 5 stars
Thumbs down graphic, would not recommend
Tiffany - 22 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Acne
- Hair color: Brunette
- Eye color: Hazel
I don't know what changed but even with primer it becomes patchy and I don't understand. I use a setting spray. It goes on fine but after an hour or so I am patchy on my face.
So Disappointing
1 out of 5 stars
Thumbs down graphic, would not recommend
Vicky - 24 days ago
Matched my skin perfectly and didn't feel heavy or greasy so I was really hoping this would work. At application finish was very matt and gave that "made up" look. Not at all natural. It says its "soft glam" so I figured it would be good for nights out if not office wear. 1 hour after I put it on, MAJOR shine in t-zone and the color had turned orange-ish. My face not only looked greasy but like it was covered in bad spray tan. Not a good look for glam or office.
Pretty finish. Lifts off dry patches. Not long wear.
3 out of 5 stars
Thumbs down graphic, would not recommend
Susan - 1 month ago, Verified purchaser
- Skin tone: Light
- Eye color: Green
- Hair color: Grey
- Skin concern: Aging, Sun damage
- Skin type: Normal
This has a very pretty finish, but it separates after several hours and lifts up dry patches. I won’t repurchase.
very nice
5 out of 5 stars
Thumbs up graphic, would recommend
Cute - 1 month ago, Verified purchaser
This foundation is foundstion is beautiful
Ok; but hard to color match
3 out of 5 stars
licitywilkes_6939 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This stuff left me orange! I received a shade that was too dark but even after buying a color in the same shade as me, it doesn't leave me with natural looking skin. HOWEVER, it is so easy to apply and a small amount goes such a long way! I like the small, compact tube for packaging and it takes such a small space.
Great!
5 out of 5 stars
daisyg100_9906 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The e.l.f. Satin Foundation applies smoothly and feels lightweight on the skin. It has a beautiful natural finish that isn’t too matte or too dewy and provides medium, buildable coverage. It wears comfortably throughout the day and leaves the skin looking fresh and even.
Nice coverage beautiful glow
5 out of 5 stars
karam73_9711 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this product free in exchange for an honest review. I actually really loved this product! I have rosacea and it made it disappear. It went on so nice with the elf brush. The shade I received was perfect. It gave me a nice glow. The bottle is cute and slender easy to throw in ur bag and go. The product did not really have a scent. I will be purchasing this product again and even suggest it to friends.
Soft glam foundation
5 out of 5 stars
raquels70_2689 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Affordable foundation with buildable coverage. I have received medium warm foundation and it does not have a scent. The package is tube like and has around 30 ml.
Perfect Light & Spot Coverage
5 out of 5 stars
earthwalkharmony - 2 months ago
- Hair color: Brunette
- Skin concern: Redness
- Eye color: Hazel
- Skin type: Combination
- Skin tone: Light
I don’t like the feel of foundation on my whole face, I dab a small amount onto darker or redder areas and blend it in. I always prime with a hyaluronic acid serum as I prefer a hydrated, dewy finish. I sometimes mix a lighter shade with this one (I squirt the product onto a small plastic plate like an easel) for under eye correction.
Perfect Foundation
5 out of 5 stars
michaels1113_3181 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This foundation is great! It’s matches my skin tone perfectly! I use it every morning in my routine. The texture is good and the finish is amazing!
this is not the one!!
1 out of 5 stars
Thumbs down graphic, would not recommend
CkyBby - 2 months ago, Verified purchaser
I should know better by now, but the influencers (who will say literally anything to get you to buy) had me convinced this was the best drugstore foundation out there. It's awful! I bought light cool, and it was so dark and orange on me! I went ahead and tried it on a day I had nowhere to go, because I figured I could go back for a lighter shade if I at least liked the formula. It's very thick and dry, and I feel like it emphasized every bit of texture and lines on my skin. Straight to the trash!!!
Upset at lack if attention
1 out of 5 stars
Thumbs down graphic, would not recommend
EG - 2 months ago
- Skin concern: Redness, Uneven skin tone
- Skin type: Combination
- Skin tone: Light
- Eye color: Brown
- Hair color: Brunette
It's not the product itself. I'm upset that the worker who picked this out for the pickup order didn't ensure it was unopened. It had clearly been opened and used already. Really upset they chose to give that to me.