$5.00 when purchased online
Target Online store #3991
About this item
Highlights
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil.
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Description
A buildable, fiber-infused brow gel that makes your natural brows look fuller.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades
Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Vegan, Paraben-Free, Triclosan-Free, Phthalate-Free
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Includes: Spoolie Brush
Beauty Purpose: Shaping
Net weight: .12 Ounces
TCIN: 76382839
UPC: 609332835757
Item Number (DPCI): 052-16-7358
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), alcohol, euphorbia cerifera (candelilla) wax, c10-13 isoparaffin, glyceryl stearate, kaolin, magnesium aluminum silicate, peg-100 stearate, mica, c9-11 isoparaffin, nylon-66, tocopheryl acetate (ve), polyacrylate-13, phenoxyethanol, microcrystalline wax (cera microcristallina), polyisobutene, sodium glycerophosphate, caprylyl glycol, ethylhexylglycerin, polysorbate 20 may contain: iron oxides (ci 77491, ci 77492, ci 77499)
Allergens & Warnings:
WARNING: FOR EXTERNAL USE ONLY. DISCONTINUE USE IF SIGNS OF IRRITATION APPEAR. KEEP OUT OF REACH OF CHILDREN.Shipping details
Estimated ship dimensions: 0.394 inches length x 1.22 inches width x 4.843 inches height
Estimated ship weight: 0.029 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This brow gel has garnered a strong following for its ability to enhance and define brows while maintaining a natural look. Guests appreciate its lightweight formula, ease of application, and affordability compared to higher-end brands. Many find it effective for filling in sparse areas and achieving a fuller appearance. However, some guests have noted issues with color matching and product quantity. Overall, it is a versatile addition to any makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2810 reviews
easy to apply: 4.74 out of 5
easy to remove: 4.83 out of 5
long lasting: 4.42 out of 5
quality: 4.45 out of 5
value: 4.63 out of 5
88% would recommend
397 recommendations
Give it a try
5 out of 5 stars
Thumbs up graphic, would recommend
JMartinez - 10 days ago, Verified purchaser
- Skin concern: Sensitivity, Dark circles, Aging, Pores
- Eye color: Brown
- Skin tone: Light
- Hair color: Brunette
- Skin type: Combination
My go-to for every day use!
Great Eyebrow Filler!
5 out of 5 stars
Thumbs up graphic, would recommend
Vhamilton - 12 days ago, Verified purchaser
- Skin type: Combination
- Skin concern: Blackheads, Aging, Sun damage, Pores
- Hair color: Black
- Eye color: Brown
- Skin tone: Medium
I like the ease of application and small size of the bottle. I don’t dislike anything.
The best eyebrow makeup for me.
5 out of 5 stars
OldTwoggs72 - 14 days ago
originally posted on elfcosmetics.com
Love the Wow Brow gel. Been using it for about 5 years. It makes my brows look nicer and I love that I can apply it and not ruin my brow look. I don't see very well and this is a really nice product for that. I use all E.L.F. cosmetics and their skincare. It's all really nice.
Switched from a more expensive brand!
5 out of 5 stars
Heather36 - 20 days ago
originally posted on elfcosmetics.com
I’ve used up many, many tubes of this—I used to buy the more expensive brow gel from a millennial-pink brand, and while this has a slightly different texture (in my experience, the other brand’s product has a waxier hold, this one has a bit more of a firm hold) it works just as well to wrangle my curly werewolf brows into place AND fill them in at the same time. I used taupe when I was a dark blonde, and natural brown now that I’m a light brunette.
Like
4 out of 5 stars
Thumbs up graphic, would recommend
Cindy - 27 days ago, Verified purchaser
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Light
It seems like a good product. I had to return it because the color was to dark for me
Amazing alternative
5 out of 5 stars
Thumbs up graphic, would recommend
Alli M - 1 month ago, Verified purchaser
I’ve been using an expensive popular brow gel for years and the price keeps increasing so I looked for an alternative. This is not a dupe; it’s a different consistency and less waxy than my go-to. Like a mascara, the results from the first few applications aren’t great. It applies evenly, looks good, doesn’t smudge. This is a great product at a great price. Will be purchasing on repeat.
Great product!
5 out of 5 stars
Kkapowski - 1 month ago
originally posted on elfcosmetics.com
The WOW Brow works as well as the much more expensive brands (Benefit) that I have used. It has good pigment, holding power, and stays on all day.
Great!
4 out of 5 stars
em231 - 1 month ago
originally posted on elfcosmetics.com
I religiously use this brow gel, the only downside is it dries out pretty quick.
great
5 out of 5 stars
beneke85858 - 2 months ago
originally posted on elfcosmetics.com
this is the best product ever i would use this everyday
Good for natural look
4 out of 5 stars
Thumbs up graphic, would recommend
Mikeymommy - 2 months ago, Verified purchaser
Works good to fill in eyebrows for a natural look, but not really a gel and does not keep them in place that well
My Holy Grail brow product
5 out of 5 stars
emt1986 - 2 months ago
originally posted on elfcosmetics.com
The perfect product for defined brows that still look completely natural. Very easy to apply and build; I like two quick coats for day-to-day.
Wow Brow
4 out of 5 stars
gabby3212 - 2 months ago
originally posted on elfcosmetics.com
My favorite brow gel by FAR and you can’t beat the price. I use this for every day and add a smidge of a brow pomade on top when I want t bolder brow at night.
All fibers, no pigment
1 out of 5 stars
DisappointedPerson - 2 months ago
originally posted on elfcosmetics.com
After a week of use, all the actual pigment is gone from the tube. The wand comes out with a huge wad of those "hair-like fibers." There's not enough gel to actually do anything useful. Even when there was, the fibers didn't stick to my brows. It is extremely disappointing.
Love this brow gel
5 out of 5 stars
Thumbs up graphic, would recommend
MMMick - 2 months ago
- Hair color: Blonde
- Eye color: Brown
- Skin concern: Uneven skin tone, Aging
- Skin type: Combination
- Skin tone: Light
I like this product just as much as a higher end more expensive brow gel. I have blonde hair with brown eye brows and I ordered the neutral brown. The brush is perfect for width and the gel goes on super smoothly without being clumpy. It looks great and natural on. I will not buy the name brand anymore after trying this. This is a way better deal and does the same thing! Super happy.
Handy Product
4 out of 5 stars
Allie_Rouge - 2 months ago
originally posted on elfcosmetics.com
So simple to use for a natural tidy up and definition to your brows when you don't have time to pencil in properly. You can also use it in combination with pencil. The only drawback is the tiny range of colours. There should be many more shades to suit different brows. I got the one size fits all, "Brunette" but I really want an auburn shade. Nyx did a great redhead colour but the wand always snapped in the tube.
One of my faves
5 out of 5 stars
88281 - 3 months ago
originally posted on elfcosmetics.com
I love this brow gel. Yes it’s small but it lasts ages. I have used this for months and it keeps my brows in place all day without fail. Definitely recommend.
Great
5 out of 5 stars
Kylie_meck - 3 months ago
originally posted on elfcosmetics.com
First time trying brow products and this was so easy to use with great all day results
Nikki was right!
5 out of 5 stars
kaygeeeeee - 3 months ago
originally posted on elfcosmetics.com
I picked this up at the recommendation of Nikki La Rose on youtube and it does not disappoint. I have large eyebrows with very thin sparse hairs and this thickens them up perfectly.
Great affordable brow tint! With fibers!
5 out of 5 stars
Thumbs up graphic, would recommend
Km93 - 3 months ago
People are complaining about little "white hairs" in this gel but they are supposed to be there haha. They are fibers that work by clinging to your hairs to make your eyebrows appear fuller. You can't see them once it's applied. I've used a lot of high end brow tint and this one still works just as well as any of those! For a better price. This doesn't get flaky or clump on the eyebrows.
My favorite!
5 out of 5 stars
jennyj123 - 3 months ago
originally posted on elfcosmetics.com
I love this brow gel so much. I have been using ELF products on my brows for at least the last 10 years. I always get compliments when I use this gel. I will continue to use it until for some reason I can't anymore lol.