Electric Runway - by Amanda Cosco (Hardcover)

Book Synopsis

How technology is transforming the $3 trillion fashion industry

From color-changing dresses to leather grown in labs, the fashions of the future are exciting, eccentric, and positively electric.

Drawing from her decade of experience as a journalist at the front lines of the fashion industry, Amanda Cosco's Electric Runway: How Emerging Technologies are Transforming the $3 Trillion Fashion Industry Around the World delivers key insights on how the shift to digital is dramatically reshaping the dynamics of the global fashion landscape. Pulling from more than 100 interviews with CEOs, founders, entrepreneurs, designers, and innovators, this book provides an up-close look at the transformation of apparel, retail, manufacturing, and consumer experiences.

Cosco covers how technologies such as the smartphone, the Internet of Things, Automation, Spatial Computing, Artificial Intelligence and Biotechnology are changing the way we design, manufacture, and shop for clothing. Readers will better grasp:

• How to understand emerging technology through the lens of fashion
• How to separate passing tech trends from seismic shifts in the industry
• How to harness abstract concepts like AGI and understand how technological transformations impact the business of fashion

Electric Runway: How Emerging Technologies are Transforming the $3 Trillion Fashion Industry Around the World is a must-read for any fashion enthusiast or industry professional seeking expert perspective on the cultural, social, and global implications of new technologies on one of our oldest trades.