Electric Runway - by Amanda Cosco (Hardcover)

About the Book

"From color-changing dresses to leather grown in labs, the fashions of the future are exciting, eccentric, and positively electric. Drawing from her decade of experience as a journalist at the front lines of the fashion industry, Amanda Cosco's Electric Runway: How Emerging Technologies are Transforming the $3 Trillion Fashion Industry Around the World delivers key insights on how the shift to digital is dramatically reshaping the dynamics of the global fashion landscape. Pulling from more than 100 interviews with CEOs, founders, entrepreneurs, designers, and innovators, this book provides an up-close look at the transformation of apparel, retail, manufacturing, and consumer experiences"-- Provided by publisher.

Book Synopsis

How technology is transforming the $3 trillion fashion industry

From color-changing dresses to leather grown in labs, the fashions of the future are exciting, eccentric, and positively electric.

Drawing from her decade of experience as a journalist at the front lines of the fashion industry, Amanda Cosco's Electric Runway: How Emerging Technologies are Transforming the $3 Trillion Fashion Industry Around the World delivers key insights on how the shift to digital is dramatically reshaping the dynamics of the global fashion landscape. Pulling from more than 100 interviews with CEOs, founders, entrepreneurs, designers, and innovators, this book provides an up-close look at the transformation of apparel, retail, manufacturing, and consumer experiences.

Cosco covers how technologies such as the smartphone, the Internet of Things, Automation, Spatial Computing, Artificial Intelligence and Biotechnology are changing the way we design, manufacture, and shop for clothing. Readers will better grasp:

• How to understand emerging technology through the lens of fashion
• How to separate passing tech trends from seismic shifts in the industry
• How to harness abstract concepts like AGI and understand how technological transformations impact the business of fashion

Electric Runway: How Emerging Technologies are Transforming the $3 Trillion Fashion Industry Around the World is a must-read for any fashion enthusiast or industry professional seeking expert perspective on the cultural, social, and global implications of new technologies on one of our oldest trades.

From the Back Cover

Expert cultural, social, and global perspective on the future of the $3 trillion fashion industry

Written by Amanda Cosco, a fashion insider with experience reporting from the front lines of every stage of the fashion supply chain, Electric Runway: How Emerging Technologies are Transforming the $3 Trillion Fashion Industry Around the World delivers expert cultural, social, and global perspective on where the fashion industry is heading, from 3D printed dresses to leather grown in labs and beyond.

This book discusses how specific technologies, including the smartphone, the internet of things, automation, artificial intelligence, Web3, spatial computing, and biotechnology, are transforming apparel, retail, manufacturing, and consumer experiences.

Writing in plain language and viewing technological innovation through the lens of fashion, Cosco makes abstract concepts like AI more concrete and accessible for readers regardless of technical expertise. Key insight from more than 100 interviews with CEOs, founders, entrepreneurs, designers, and innovators provides a rounded, nuanced perspective.

Taking readers on a journey around the world, Electric Runway is an essential read for proactive fashion industry professionals preparing for the future, along with everyone seeking to understand identity in an increasingly digital and connected world.

About the Author

AMANDA COSCO started Electric Runway in 2016 and has reported from the front lines of every stage of the fashion supply chain. Her work has been featured in the Globe and Mail, the Toronto Star, Adweek, and other notable publications. She was named a 2023 Emerging Leader by The Peak.