Sponsored
Ensure Max Protein Nutrition Shake - Milk Chocolate with Caffeine - 30g Protein - 11 fl oz/4pk
$9.99 ($0.23/fluid ounce)
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About this item
Highlights
- 30g PROTEIN & 1g SUGAR: Each Ensure Max Protein shake has 30g protein to support muscle health and manage hunger
 - 25 VITAMINS & MINERALS: Formulated with nutrients to support immune, bone, and brain health, as well as energy metabolism
 - SUPPORTS DIGESTIVE HEALTH: Contains 4g fiber with a prebiotic to support digestive health
 - IMMUNE SYSTEM SUPPORT: An excellent source of zinc, vitamins A & D, and antioxidants (vitamins C & E and selenium) for immune system support
 - GREAT-TASTING VARIETIES: Including caffeinated flavors that have as much caffeine as a cup of coffee§
 - #1 DOCTOR-RECOMMENDED BRAND: Ensure, the brand for strength and energy, is also the brand recommended most by doctors who suggest nutritional drinks to their patients
 
Description
Ensure Max Protein shakes have 30g protein to feed muscles up to 7 hours.* These nutrition shakes have 25 essential vitamins and minerals, including antioxidants (vitamins C & E and selenium) to support immune health, calcium and vitamin D to support bone health, B12 and folate for brain health, and 8 essential B vitamins to support energy metabolism. Ensure Max Protein shakes also have 4g fiber with a prebiotic to support digestive health. Available in delicious flavors like French Vanilla, Milk Chocolate, Creamy Strawberry, Café Mocha, and more. Enjoy a nutrition shake after a workout, as a snack, or on the go. From Ensure, the #1 doctor-recommended brand.† This product is gluten-free and suitable for lactose intolerance.‡ * Fast- and slow-digesting protein. † Among doctors who recommend liquid nutritional products to their patients. ‡ Not for people with galactosemia. § Contains 100mg of caffeine—as much as one 8-fl-oz cup of coffee.
Serving Size: 330.0 mL
Serving Per Container: 4
Amount :
Calories: 150
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 0.5g3%
Trans Fat 0g
Cholesterol 20mg7%
Sodium 240mg10%
Total Carbohydrate 6g2%
Dietary Fiber 2g7%
Sugars 1g
Added Sugars 0g0%
Protein 30g60%
Vitamin D 14mcg70%
Calcium 650mg50%
Iron 4.5mg25%
Potassium 420mg10%
Vitamin A mcg30%
Vitamin C mg50%
Vitamin E mg25%
Vitamin K mcg25%
Thiamin mg25%
Riboflavin mg25%
Niacin mg50%
Vitamin B6 mg25%
Folate mcg25%
Folic Acid 60mcg
Vitamin B12 mcg25%
Biotin mg25%
Pantothenic Acid mg25%
Choline Abbreviation Unknown15%
Phosphorus mg40%
Iodine mcg25%
Magnesium mg25%
Zinc mg25%
Selenium mcg25%
Copper mg25%
Manganese mg25%
Chromium mcg25%
Molybdenum mcg25%
Chloride mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
water, milk protein concentrate, calcium caseinate, cocoa powder (processed with alkali), less than 0.5% of: vitamins and minerals,‡ inulin, soluble corn fiber, natural and artificial flavors, sunflower oil, salt, cellulose gel, caffeine, acesulfame potassium, cellulose gum, sucralose, and carrageenan, ‡vitamins and minerals: magnesium phosphate, sodium ascorbate, potassium phosphate, sodium phosphate, potassium hydroxide, choline chloride, ferrous sulfate, zinc sulfate, di-alpha-tocopheryl acetate, niacinamide, calcium pantothenate, manganese sulfate, copper sulfate, thiamine hydrochloride, pyridoxine hydrochloride, riboflavin, vitamin a palmitate, folic acid, potassium iodide, phylloquinone, sodium molybdate, sodium selenate, vitamin d₃, biotin, vitamin b₁₂' '
Allergens & Warnings:
NOT FOR PEOPLE WITH GALACTOSEMIA., † NOTICE: IF USED FOR WEIGHT REDUCTION, USE ONLY AS DIRECTED AT WWW.ENSURE.COM/MP. DO NOT USE IN DIETS SUPPLYING LESS THAN 400 CALORIES PER DAY WITHOUT MEDICAL SUPERVISION., NOTICE: IF USED FOR WEIGHT REDUCTION, SEE BACK.†, CONTAINS MILK INGREDIENTS.Protein Grams per Serving: 30 Grams
Dietary Needs: Gluten-Free, Halal, Kosher
Features: Lactose Sensitivity
Form: Liquid
State of Readiness: Ready to Drink
Package Quantity: 4
Caffeine claim: Caffeinated
Net weight: 44 fl oz (US)
Protein type: Milk Protein
TCIN: 82568426
UPC: 070074681672
Item Number (DPCI): 094-08-0351
Origin: Made in the USA or Imported
Grocery Disclaimer: 
Content on this site is for reference purposes only.  Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers.  On occasion, manufacturers may improve or change their product formulas and update their labels.  We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions.  If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.  Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.6 inches length x 4.6 inches width x 5.5 inches height
Estimated ship weight: 3.15 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
Ensure Max Protein shakes are generally well-received for their high protein content, great taste, and nutritional benefits. Guests appreciate the variety of flavors, especially chocolate and cafe mocha, and find them convenient for on-the-go nutrition. However, some guests have experienced issues with consistency and flavor, particularly with the vanilla and cherry cheesecake options.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 972 reviews
flavor: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
0% would recommend
1 recommendations
5 out of 5 stars
6 October, 2025
originally posted on ensure.com
Great taste!
I have never been one to like packaged protein shakes or smoothies. I know if the consistency isn’t perfect I wouldn’t drink it. If the taste is off, I won’t drink it. I’m not picky, I just know immediately if I like the flavor, and if I feel a possible gag-reflex from the thickness, I would t be able to drink it. I have tried many protein shakes. I have almost a full box of a brand that I am not a fan of due to the fact that it is so thick it’s like pudding. No thanks. I’ve thrown a few brands away because the taste was off. I had a coupon for the Ensure Max Protein shakes so I decided to give it a try. I bought the strawberry flavor, and it was delicious! I drank the carton quickly without hesitation. I loved it so much I went back and bought the chocolate flavor also. It was also a great taste and consistency. I have not tried the mocha or caramel flavor, but I think I will try them next as they are the only other flavors that I have seen in the 4 stores that I frequent. I loved the fact that I had a coupon to save some money as well!
5 out of 5 stars
29 August, 2025
originally posted on ensure.com
Delicious
One of my favorites flavors is the cherry cheesecake!
5 out of 5 stars
2 April, 2025
originally posted on ensure.com
Don't know what I'd do without it
I've been using this product every day for two years! I'm very active working twelve hour shifts in an ER. This product gives me the protein and vitamins I don't have time to get from eating right!
5 out of 5 stars
29 March, 2025
originally posted on ensure.com
Great flavor and a very practical nutritional subs
I bought this for myself and I m really satisfied meal substitute
5 out of 5 stars
28 March, 2025
originally posted on ensure.com
Best Shake
I have been using Ensure Max Protein for 3 months now and wouldn’t dream of using anything else! It is a bit more expensive than some others but this is what my Bariatric Dr. insists on and I couldn’t be more pleased.
5 out of 5 stars
3 March, 2025
originally posted on ensure.com
Low sugar high protein perfectness
After speaking with a nutritionist, I was told to find a low sugar high protein supplement. This is the perfect flavor with a little caffeine for me that gets me through my day. If you love Cafe mocha you will love this product
2 out of 5 stars
2 February, 2025
originally posted on ensure.com
Change in texture and is too thick
I have been drinking this shake for years. I have tried chocolate, mocha and Carmel. All have been great. The last four pack I bought is very different. It is so thick and hard to drink. I finally had to throw it out. Please bring back the shake as it was before. It was great and did not need to be changed. The old saying, If it ain't broke don't fix it. It was NOT broke.
1 reply from The Consumer Relations Team team - 9 months ago
Our team would like to chat with you to learn more and see what we can do to help. Please give us a call at 800-850-7677, Monday-Friday from 8:30am-5pm, ET & reference customer# 04773617. Thanks and we hope to hear from you soon.
5 out of 5 stars
25 January, 2025
originally posted on ensure.com
Maximum results !!
I’ve been drinking the max protein shakes since March of 2023 and I love the taste and the results. It’s almost like a meal and since I can’t have lots of sugar these work very well for me. I recommend these shakes to anyone!!
1 out of 5 stars
11 December, 2024
originally posted on ensure.com
Awful texture
I bought three cases of the creamy peach and all of the drinks I opened were thicker than pudding! The other flavors I got were ok, but the peach… 48 containers of trash.
1 reply from The Consumer Relations Team team - 11 months ago
We understand you're frustrated and want to help. We'd like to learn more and hope you can give us a call at 800-850-7677, Monday-Friday from 8:30am-5pm, ET. Be sure to reference customer# 04750167 when you call. Thanks, and we look forward to hearing from you soon.
1 out of 5 stars
17 November, 2024
originally posted on ensure.com
No more
I have been drinking this Ensure Max for 3 yrs. Never had a problem until the formula changed couple months ago. Now it is too thick and lumpy and nasty. Please go back to original unclumpy formula.
1 reply from The Consumer Relations Team team - 1 year ago
We understand you're frustrated and want to help. We'd like to learn more and hope you can give us a call at 800-850-7677, Monday-Friday from 8:30am-5pm, ET. Be sure to reference customer# 04739081 when you call. Thanks, and we look forward to hearing from you soon.
5 out of 5 stars
16 November, 2024
originally posted on ensure.com
Great product to use
I love this product. It gives me so much energy and it tastes great
3 out of 5 stars
5 November, 2024
originally posted on ensure.com
Just okay
I love the 30 grams protein and low carbs and calories per serving. The texture was nice and smooth. Don’t love the vanilla taste (haven’t tried any other flavors yet). It was too sweet and the sweetener gave a bit of an aftertaste. But I paid too much to throw them out so I’ll be trying to add some unsweetened frozen strawberries and raspberries to balance out the sweetness. Won’t buy again simply based on taste for the cost.
1 reply from Consumer Relations Team team - 1 year ago
We understand the concern and our team would like to learn more. Please give us a call at 800-850-7677, Monday-Friday from 8:30am-5pm, ET & reference customer# 04735184. Thanks and we hope to hear from you soon.
1 out of 5 stars
29 October, 2024
originally posted on ensure.com
Too Thick and Clumpy
I have been drinking Ensure Max Protein for several months now. I recently purchased two packs of the Creamy Strawberry. I shook the carton well before opening it. It was so thick; I turned the carton upside down and nothing came out. When I squeezed the carton, the product came out in clumps. I threw it out and won't be purchasing the Max Protein in the future. The use by date was February 2025. I have switched to the Ensure Original which I like a lot. The butter pecan and vanilla are wonderful.
1 reply from The Consumer Relations Team team - 1 year ago
We would like to learn more about your experience with Ensure Max Protein and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer#04732902 when you call.
5 out of 5 stars
27 October, 2024
originally posted on ensure.com
So sorry, but I quit!
I love the flavor of Ensure Max Café Mocha! For over a year this has been my go-to breakfast protein shake. However, lately the coagulated wormy items in the shakes have become more and more frequent and larger. I now have to pout my protein shake through a strainer to be able to drink it. This is not acceptable! As much as I love the flavor and the vitamin and mineral support from this Ensure Max Protein shake, I can no longer tolerate the wormy items you allow to continue in each item. I quit!
1 reply from The Consumer Relations Team team - 1 year ago
We understand you're frustrated and want to help. We'd like to learn more and hope you can give us a call at 800-850-7677, Monday-Friday from 8:30am-5pm, ET. Be sure to reference customer# 04731834 when you call. Thanks, and we look forward to hearing from you soon.
1 out of 5 stars
23 October, 2024
originally posted on ensure.com
Why is it congealed??
In a pack of four, two of the shakes I've opened are congealed and lumpy, regardless of how hard I shook them. It's really off putting. I'm just tossing the other two.
1 reply from The Consumer Relations Team team - 1 year ago
We understand the concern and our team would like to learn more. Please give us a call at 800-850-7677, Monday-Friday from 8:30am-5pm, ET & reference customer# 04730019. Thanks and we hope to hear from you soon.
4 out of 5 stars
22 October, 2024
originally posted on ensure.com
Taste
These pro max are very fast I do not taste the iron like the regular ones
1 out of 5 stars
20 October, 2024
originally posted on ensure.com
Ensure Max Protein drink
I love Ensure products (vanilla) EXCEPT for the Max Protein. I drink 1 or 2 drinks per day religiously (for years) but Max Protein thickens , thick as a milkshake or more, and is just nasty. I have tried to buy, but always thickens up. Have to put in garbage
1 reply from The Consumer Relations Team team - 1 year ago
We would like to learn more about your experience with Ensure Max Protein and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04728664 when you call.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 October, 2024Verified purchase
Horrible packing!
As you can see the Ensure packages were broken open and two of them had leaked inside the box. Target needs to learn how to package items so they are safely
1 reply from Abbott Nutrition Team team - 1 year ago
Our team would like to chat with you to learn more and see what we can do to help. Please give us a call at 800-850-7677, Monday-Friday from 8:30am-5pm, ET & reference customer# 04726200. Thanks and we hope to hear from you soon. - The Ensure Team
5 out of 5 stars
26 September, 2024
originally posted on ensure.com
Mocha cafe great flavor!
actually stopped drinking coffee & enjoy this instead
5 out of 5 stars
25 September, 2024
originally posted on ensure.com
Tasty
I enjoy all flavors of Ensure! I love the 30g of protein and only 1 gram of sugar, very filling. Coupons are also great, I like to drink one shake per day as one meal replacement. Thank you!