Sponsored
Regular Bleach with Fabric Protection - up&up™
$2.79 ($0.06/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Packaging may vary. Same trusted quality
- 121fl oz scented concentrated bleach for cleaner, brighter laundry and household
- Paraben-, phthalate-, aluminum- and dye-free formula is gentle on skin and tough on grime
- Comes with added fabric protection to keep clothes looking new after frequent washes
- Easy-to-grip handle with screw-on cap makes it easy for you to use and store
- Safe for all high-efficiency washing machines and non-porous hard surfaces
Description
Clean, deodorize and brighten your clothes and indoor space with the help of the Regular Bleach Laundry Additive from up&up™. This scented concentrated bleach has a phthalate-, dye-, aluminum- and paraben-free formula that keeps your laundry and home looking great, and its added fabric protection keeps your clothes looking new wash after wash. Whether used in the laundry for stronger, brighter clothes, to get rid of gunk, grease and grime in the kitchen or bathroom area, or to clean any hard, non-porous surface, this multipurpose concentrated liquid bleach leaves your clothes and home squeaky clean. Plus, its broad handle design allows for an easy grip and even dispensing.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Scent: Original
Health Facts: Paraben-Free, Phthalate-Free, Dye-Free, Aluminum-Free
Product Warning: Keep out of reach of children, flush immediately if product touches skin, keep out of eyes, flush immediately if product enters eyes, do not reuse empty container, avoid contact with skin, keep container tightly sealed
Features: Abrasive
Product Form: Liquid
Sustainability Claims: Contains Recycled Content
Recommended Surface Application: Multi-Surface
Product Results: Cleaner, Disinfects
Recommended Product Application: Multipurpose
Net weight: 43 fl oz (US)
TCIN: 76536624
UPC: 059647850769
Item Number (DPCI): 003-07-5318
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
PRECAUTIONARY STATEMENTS: Hazards to humans and domestic animals. DANGER: CAUSES EYE BURNS. SKIN IRRITANT. Do not get in eyes or on skin. Wear safety glasses and rubber gloves when handling this product. Wash thoroughly with soap and water after handling. Do not taste or swallow. Use with adequate ventilation and avoid breathing vapors. FIRST AID: Call a Poison Control Center (1-866-366-5048) or doctor for treatment advice. Have the product container or label with you when calling a Poison Control Center or doctor, or going for treatment. IF IN EYES: Hold eye open and rinse slowly and gently with water for 15-20 minutes. Remove contact lenses, if present, after the first 5 minutes, then continue rinsing eye. IF ON SKIN OR CLOTHING: Take off contaminated clothing and wash skin with plenty of water. IF SWALLOWED: Do not induce vomiting unless told to do so by the Poison Control Center or doctor. Drink large amount of water. Do not give anything by mouth to an unconscious person. IF INHALED: Remove to fresh air. PHYSICAL AND CHEMICAL HAZARDS: Strong oxidizer. Flush drains before and after use. DO NOT use or mix with other household chemicals, such as toilet bowl Cleaners, rust removers, acid or ammonia-containing products. To do so will release hazardous gases. Prolonged contact with metal such as silver may cause pitting or discoloration. STORAGE AND DISPOSAL: Keep out of reach of children and pets. Store in a cool, dry area away from direct sunlight and heat to avoid deterioration. Do not reuse empty container. Offer empty container for recycling or discard in trash. Contains Sodium Hypochlorite and Sodium Hydroxide. For more ingredient information, visit Target.com/comments or call 1-800-910-6874. KEEP BOTTLE UPRIGHT AND TIGHTLY CAPPED., KEEP OUT OF REACH OF CHILDREN DANGER: CAUSES EYE BURNS. SKIN IRRITANT. See back panel for additional precautionary statements.Shipping details
Estimated ship dimensions: 4.17 inches length x 4.33 inches width x 9.21 inches height
Estimated ship weight: 3.42 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.
Q: It says this product is scented? Does that mean added ingredient in it? And is there any added ingredient for fabric protection?
submitted by M - 6 years ago
A: I verified it. It is five percent.
submitted byCarol - 3 years agoA: Hi M - Thanks for asking. The original scent is fragrance and dye free. Check out the product details page for more information. Happy cleaning! - Taylor
submitted byTaylor - 5 years agoTarget staff supportA: The MSDS chemical analysis states that this is 7.5% Sodium Hypochlorite, the same as Clorox brand. Above poster is incorrect.
submitted byDR - 1 year ago
Q: If I were to bleach a black sweatshirt, would this work?
submitted by Ruby - 4 years ago
A: Not to be obnoxious but the first answer given is quite misleading. If you haven't already tried using this bleach, as the "expert" said, it'll work but it will strip the color out of your shirt, leaving it likely a dingy greyish color.
submitted byhuskymom14 - 10 months agoA: Hello, Yes this would bleach or stain any dark colored clothing. Hope this helps!
submitted byOblong Pillow - 4 years agoTarget staff support
Q: What surfaces can this bleach be used on?
submitted by AI Shopping Assistant - 2 months ago
A: This bleach is suitable for fabric, multi-surface, toilet, shower, and bath tub applications.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What is the scent of this bleach?
submitted by AI Shopping Assistant - 2 months ago
A: The bleach has an original scent, providing a fresh and clean aroma.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Does this bleach have any certifications?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, it is EPA Design for the Environment Certified, ensuring it meets environmental safety standards.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: What are the main benefits of using this bleach?
submitted by AI Shopping Assistant - 2 months ago
A: It eliminates stains, odors, protects against mold and mildew, disinfects, and provides fabric protection.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is this bleach safe for high-efficiency washing machines?
submitted by AI Shopping Assistant - 2 months ago
A: Yes, it is safe for use in all high-efficiency washing machines.
submitted byAI Shopping Assistant - 2 months agoAi generated
Q: Is this color safe bleach?
submitted by Kate - 5 months ago
A: Hello Kate- We appreciate your interest in this Regular Bleach with Fabric Protection. It is not color-safe bleach—it's a standard chlorine-based bleach (sodium hypochlorite) with fabric-friendly additives.- Auria
submitted byAuria - 5 months agoTarget staff support
Q: Can this product be used to sanitize fruits and vegetables? Does this product contain thickeners or other additives, and is it safe for use on food or produce?
submitted by M M - 7 months ago
A: Hello M M - We appreciate your interest in this item. Looking at the item specifications, we see this item is used to clean, deodorize and brighten your clothes and indoor space and cannot be used to sanitize fruits and vegetables. Happy shopping at Target. – Alvin
submitted byAlvin - 7 months agoTarget staff support
Q: Does this contain any coconut or coconut derivatives?
submitted by meg - 3 years ago
A: Hi Meg - No, this product does not contain any coconut or coconut derived ingredients. - Sherry
submitted bySherry - 3 years agoTarget staff support
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4.6 out of 5 stars with 5575 reviews
quality: 3.69 out of 5
scent: 3.67 out of 5
value: 3.78 out of 5
63% would recommend
209 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
26 November, 2025Verified purchase
(no review title)
Good price
5 out of 5 stars
Thumbs up graphic, would recommend
22 November, 2025Verified purchase
(no review title)
Just as good as Clorox. The price is a lot less. Why pay more for the same quality?
1 out of 5 stars
22 November, 2025
Bleach leaking
When received the bleach was leaking in my car .
5 out of 5 stars
17 November, 2025Verified purchase
(no review title)
Great
5 out of 5 stars
Thumbs up graphic, would recommend
4 November, 2025Verified purchase
Effiecient
Comparable to the more expensive brands
4 out of 5 stars
3 November, 2025Verified purchase
(no review title)
Great bleach, but too expensive. Before the pandemic, you could buy a gallon of bleach for a little over a dollar.
1 out of 5 stars
28 October, 2025
(no review title)
Arrived open and I had a mess to clean up
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025Verified purchase
(no review title)
Great for the price!
5 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2025Verified purchase
(no review title)
just as good as clorox
5 out of 5 stars
Thumbs up graphic, would recommend
25 October, 2025Verified purchase
99.9% tried & true.
Great value for the price! Appreciate Target's competitive strategy.
5 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2025Verified purchase
(no review title)
Good
5 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2025Verified purchase
Regular Bleach
I use this up and up regular bleach with fabric protection. It’s just as good or better than the namebrand bleach.
2 out of 5 stars
Thumbs down graphic, would not recommend
21 October, 2025Verified purchase
(no review title)
it's way too strong. I always forget how strong it is
5 out of 5 stars
20 October, 2025Verified purchase
Small and Compact
Perfect for limited space. Bottle is small and compact, but great if you only need bleach once in a while.
5 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2025Verified purchase
Lower price bleach
Lower price for bleach that works as good as the name brand. Up & Up offers great products at Target at a much lower price.
5 out of 5 stars
Thumbs up graphic, would recommend
12 October, 2025Verified purchase
Great Item
Great value for this price. Convenient size bottle. I use it to wash some white clothes that I was soaking they came out nice and bright. I also use it to clean my toilet bowl and other stuff. I would recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
10 October, 2025Verified purchase
Leaking bottle
Leaks from the bottle. Be careful
5 out of 5 stars
Thumbs down graphic, would not recommend
27 September, 2025Verified purchase
Target's store brand little more expensive than competitors
I bought it because I had 20% off any non sale items and needed it now. But, I can get same store brand bleach at a cheaper price elsewhere. Sorry Target.
1 out of 5 stars
10 September, 2025Verified purchase
Dont buy
The product Didnt bleach a white shirt so to me ehy bother.
3 out of 5 stars
Thumbs up graphic, would recommend
7 September, 2025Verified purchase
Price is right!
Decent bleach for the price