Esports Motivations - (Emerging Insights Into Esports) by Lee K Farquhar & Ryan Rogers (Hardcover)

About the Book

This volume explores the many unique motivations driving the rapid growth of the esports industry from a variety of perspectives and theoretical vantage points. Contributors examine the traditions, cultures, expectations, and rituals that factor into decisions to play and watch esports.

Book Synopsis

This edited volume explores the various and unique motivations driving the rapidly-growing esports industry, which attracts attention and financial investment from major sponsors, athletic organizations, and entertainment values. Contributors draw on a variety of perspectives and theoretical vantage points to examine the multitude of traditions, cultures, expectations, and rituals that different stakeholders factor into their motivation to play and watch esports. Scholars of media studies, game studies, communication, entertainment, and digital communities will find this volume of particular interest.

Review Quotes

"Despite setbacks, esports and video game activities--with more than three billion estimated players--are more popular than ever. Expert examinations of topics including management, marketing, consumer behavior, legal, financial, gambling, and health and wellness are all needed, and this edited volume is timely and perfectly situated to uncover insights and nuances of the issues facing the video gaming and esports industry." --David P. Hedlund, St. John's University

About the Author

Lee K. Farquhar is associate professor of journalism and sports media.
Ryan Rogers is an independent researcher.