$13.99 when purchased online
Target Online store #3991
About this item
Highlights
- Absorbs Excess Oil
- Removes Odor
- No White Cast
Description
Description
Clinically proven to remove oil.
Infused with rice starch, known for its oil absorption, this invisible formula revives lifeless hair by instantly absorbing excess oil and odor. Hair is left clean and bouncy with that just-washed look… even on day 3. A fresh take on dry shampoo.
Note: packaging may vary
Product Details
93% agree that it keeps hair looking & feeling fresh for longer*
91% agree that it is the perfect reset for their roots*
91% agree that it saves them time in their hair routine*
Infused with Rice Starch, known for its oil absorption
*Based on a consumer study of 43 participants.
Fragrance
Sweet Nostalgia Fragrance
Top: Freesia, Plum
Heart: Jasmine, Magnolia, Gardenia
Dry Down: Amber, Bourbon Vanilla, White Musk
An indulgent base of bourbon vanilla envelops the succulent richness of ripe plum. Creamy. Embraced. Smoothing against velvety magnolia for a luxurious allure.
Sustainability
Aerosol bottles are curbside recyclable. Throw empty bottles in your recycling bin.
Hero Ingredient
Infused with rice starch, known for its oil absorption.
How to Use It
Revive lifeless hair while absorbing excess oil and odor with this fresh take on dry shampoo.
Shake it up
Hold 10-12 inches away from dry hair and spray lightly on roots
Massage into scalp or brush through
Works Well With
Mane Magic 10-in-1 Primer
Mane Magic 10-in-1 Primer for Fine Hair
Clinically proven to remove oil.
Infused with rice starch, known for its oil absorption, this invisible formula revives lifeless hair by instantly absorbing excess oil and odor. Hair is left clean and bouncy with that just-washed look… even on day 3. A fresh take on dry shampoo.
Note: packaging may vary
Product Details
93% agree that it keeps hair looking & feeling fresh for longer*
91% agree that it is the perfect reset for their roots*
91% agree that it saves them time in their hair routine*
Infused with Rice Starch, known for its oil absorption
*Based on a consumer study of 43 participants.
Fragrance
Sweet Nostalgia Fragrance
Top: Freesia, Plum
Heart: Jasmine, Magnolia, Gardenia
Dry Down: Amber, Bourbon Vanilla, White Musk
An indulgent base of bourbon vanilla envelops the succulent richness of ripe plum. Creamy. Embraced. Smoothing against velvety magnolia for a luxurious allure.
Sustainability
Aerosol bottles are curbside recyclable. Throw empty bottles in your recycling bin.
Hero Ingredient
Infused with rice starch, known for its oil absorption.
How to Use It
Revive lifeless hair while absorbing excess oil and odor with this fresh take on dry shampoo.
Shake it up
Hold 10-12 inches away from dry hair and spray lightly on roots
Massage into scalp or brush through
Works Well With
Mane Magic 10-in-1 Primer
Mane Magic 10-in-1 Primer for Fine Hair
Scent: Freesia, Jasmine, Vanilla, Amber, Plum
Hair Type: Oily, All Hair Types
Health Facts: Phthalate-Free, Paraben-Free, Dye-Free, Gluten-Free, Contains Vitamin C, Contains Argan Oil, Sulfate-Free, Mineral Oil-Free
Product Form: Aerosol
Sustainability Claims: Cruelty-Free, Recyclable
Beauty Purpose: Oil Control, Volumizing
Net weight: 5.3 Ounces
Features: Lightweight
TCIN: 50409856
UPC: 810123600199
Item Number (DPCI): 063-00-0732
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
hydrofluorocarbon 152a, butane, alcohol denat. (sd alcohol 40-b), oryza sativa (rice) starch, argania spinosa (argan) kernel oil, hydrolyzed vegetable protein, disteardimonium hectorite, diisopropyl adipate, fragrance
Allergens & Warnings:
Warning Flammable aerosol. Keep away from heat/sparks/open flames/hot surfaces. No smoking. Do not spray on an open flame or other ignition source. Pressurized container: May burst if heated. Do not pierce or burn, even after use. Protect from sunlight. Do not expose to temperatures exceeding 50℃/122°F. Keep out of reach of children. Use only as directed. Intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. Avoid contact with eyes.Shipping details
Estimated ship dimensions: 2 inches length x 2 inches width x 8.5 inches height
Estimated ship weight: 0.46 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is this benzene free?
submitted by susieq - 3 months ago
A: Hi There, Yes, Freshen Up Invisible Dry Shampoo is benzene free.
submitted byEva NYC - 3 months agoBrand expert
Q: Is this gluten free?
submitted by Gabriella - 5 months ago
A: Hi there! Eva NYC Freshen Up Invisible Dry Shampoo is gluten free and vegan. xoxo, Eva NYC
submitted byEva NYC - 5 months agoBrand expert
Q: Is brushing hair after necessary and will this refresh hair style
submitted by Sal - 8 months ago
A: Hi there, Brushing hair is not required but it is a recommendation as it helps to better distribute the dry shampoo formula from the scalp to the full hair length and thereby maximizing the oil absorption properties. xoxo, Eva NYC
submitted byEva NYC - 8 months agoBrand expert
Q: Does this contain silicones?
submitted by svonhart - 4 years ago
A: Hi love! Eva NYC's freshen up invisible dry shampoo contains Cyclopentasiloxane, which is a silicone that helps formulas evaporate quickly without leaving the hair wet. This product is however free of Sulfates, Parabens, Phthalates, SLES, MIT/MCIT, Mineral Oil, Nanoparticles, Triclosan, Triclocarban, BHT, BHA, Oxybenzone, and Benzophenone.
submitted byEva NYC - 4 years agoBrand expert
Q: Can someone describe the scent of this?
submitted by Nichole - 5 years ago
A: Our signature scent includes notes of freesia, white flowers, woody warm amber, bourbon vanilla & white musk! It's a very warm, fresh scent overall.
submitted byEva NYC - 5 years agoBrand expert
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Summary of reviews
This dry shampoo has received mixed reviews. Guests appreciate its effectiveness in refreshing hair and its pleasant scent, but some have experienced issues with the spray nozzle and found the scent overpowering. It works well for many, leaving hair clean and voluminous, but others have noted it can leave a white residue and cause scalp irritation.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2565 reviews
quality: 4.47 out of 5
value: 4.43 out of 5
effectiveness: 4.46 out of 5
89% would recommend
1439 recommendations
Not for dark hair
1 out of 5 stars
Thumbs down graphic, would not recommend
BrendaB - 15 days ago, Verified purchaser
One thing this product is not is invisible.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
melisa - 22 days ago, Verified purchaser
I love this! smells great and can even be used as a texturized for volume
Not great
3 out of 5 stars
Thumbs down graphic, would not recommend
Ula - 1 month ago, Verified purchaser
Good smell but it can be overpowering if you're sensitive to smell. Unfortunately it doesn't soak up oil on the scalp very well.
Not so great
3 out of 5 stars
mel - 1 month ago, Verified purchaser
When it works, it's ok. Definitely not the best dry shampoo. The smell is also kind of harsh compared to others.
Would Not Recommend
1 out of 5 stars
Thumbs down graphic, would not recommend
Julia - 1 month ago
For reference, I have fine hair that I have to wash every other day- I am also going through PP hair loss with some excessive oil. It doesn’t really absorb the oil on the second day and leaves a starchy feeling on my hair. I would say my hair feels dirtier when using this dry shampoo.
Best Dry Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
nikki - 2 months ago, Verified purchaser
i absolutely loathe the way every dry shampoo has ever made my hair feel. this is the only one i've tried where my scalp actually looks clean and my hair isn't left feeling stiff and gross.
Best Dry Shampoo I have tried to date!
5 out of 5 stars
Thumbs up graphic, would recommend
Kimberly2017 - 2 months ago
Hands down my favorite dry shampoo I have tried yet!! I am very sensitive/picky with scents and can easily get headaches or overwhelmed with certain smells and some other dry shampoos I have used in the past I have actually ended up rinsing out because I could no longer stand the smell.… this one has a very pleasant scent without being over powering, and also works great on my day 2 or 3 hair, revitalizing it and adding more body to it! 10/10 would recommend this product!
Better than Living Proof
5 out of 5 stars
Thumbs up graphic, would recommend
Hannah - 2 months ago, Verified purchaser
I have used both the famous and expensive living proof dry shampoos and this one. 100 times over I chose the eva nyc. BEST EVER!
Amazing! No white cast on dark hair
5 out of 5 stars
Thumbs up graphic, would recommend
TAY - 3 months ago, Verified purchaser
So far I am loving this dry shampoo. I’m glad I found it because I’m tired of paying for overpriced ones at ulta and Sephora. I think this one works just as good if not better than Amika and LivingProof. No white cast at all and smells great!
Good Stuff
5 out of 5 stars
Thumbs up graphic, would recommend
Quinos Mom - 3 months ago, Verified purchaser
I have tried numerous dry shampoos over the years at various price points. Hands down, this one is my favorite to-date. It just works. I have no complaints. I can use it multiple days in a row and it doesn’t leave a buildup in my hair. I just spray it on the oily spots and leave it alone and my hair looks fresh. (Disclaimer that I have blonde hair so I can’t speak to whether it leaves a white color on darker hair.) I personally really like the vanilla fragrance that some other reviewers complained about and I don’t think it’s too strong. Also I have not had any issues with the sprayer clogging up as some others complained of. I shake it before each use. I will definitely repurchase when I run out.
Not invisible
4 out of 5 stars
Thumbs up graphic, would recommend
Sarahb - 3 months ago, Verified purchaser
This seems to be a good dry shampoo, but it is definitely not invisible on dark brown hair.
Scent is nice but make hair gross
1 out of 5 stars
Thumbs down graphic, would not recommend
angelicac - 4 months ago, Verified purchaser
the scent, while incredible, doesn’t make up for the fact that it does nothing for my hair except leave huge flakes that make it looks like have bad dandruff. also did nothing to absorb oil. completely useless.
Pass it doesnt aborb oil
1 out of 5 stars
Thumbs down graphic, would not recommend
jules - 4 months ago, Verified purchaser
I want to like it but it just doesn’t really do anything. Adds absolutely not volume which I could live with but it just isn’t absorbing oil. I’ll spray it in the night before and still wake up with greasy hair. Can spray it in the morning and oil never gets absorbed. Makes scalp flaky with how much I’m having to use
Don't buy
1 out of 5 stars
Thumbs down graphic, would not recommend
- 5 months ago
Does not work at all. My hair still looks greasy
Best dry shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Ashleyy - 5 months ago
This works and has almost all the same ingredients as my amika perk up dry shampoo I think this one smell better and dosent leave my hair feelings powder like
Received used product
1 out of 5 stars
DaniRoze - 5 months ago
Did an online pickup order and realized when I got home that I received a bottle that has been 1/2 used- now I have to return to the store to return. Waste of time
Great scent!
5 out of 5 stars
Thumbs up graphic, would recommend
Sarah - 5 months ago, Verified purchaser
This stuff smells sooo good and it really works!
bruh
2 out of 5 stars
Thumbs down graphic, would not recommend
melissa - 6 months ago, Verified purchaser
the vanilla scent is very overpowering, to the point it’s just a hair perfume rather than a dry shampoo. for oily scalp girls, i wouldn’t recommend using it. makes your hair more greasy than it already was.
Compares to Living Proof
4 out of 5 stars
Thumbs up graphic, would recommend
Ash - 7 months ago, Verified purchaser
I love this stuff! I can say this is by far the closest comparable dry shampoo to the Living Proof Advanced Clean and half the price. Will def purchase again.
Strong vanilla scent
1 out of 5 stars
Thumbs down graphic, would not recommend
Strong vanilla scent - 7 months ago, Verified purchaser
Unfortunately, I will be returning this item. The scent is overwhelming and it smells like artificial vanilla. It is very juvenile like kids lip gloss. The scent is not good for the office or everyday for that matter. I don't want to feel like a preteen at my desk.