$13.99 when purchased online
Target Online store #3991
About this item
Highlights
- Clinically proven to remove oil, instantly absorbing excess oil and odor
- Infused with Rice Starch and Argan Oil
- No white cast
- Sweet Nostalgia Vanilla fragrance
- Packaging may vary
Description
Clinically proven to remove oil.
Infused with rice starch, known for its oil absorption, this invisible formula revives lifeless hair by instantly absorbing excess oil and odor. Hair is left clean and bouncy with that just-washed look… even on day 3. A fresh take on dry shampoo.
Note: packaging may vary
Product Details:
93% agree that it keeps hair looking & feeling fresh for longer*
91% agree that it is the perfect reset for their roots*
91% agree that it saves them time in their hair routine*
Infused with Rice Starch, known for its oil absorption
*Based on a consumer study of 43 participants.
How to Use It:
Revive lifeless hair while absorbing excess oil and odor with this fresh take on dry shampoo.
Shake it up
Hold 10-12 inches away from dry hair and spray lightly on roots
Massage into scalp or brush through
Fragrance:
Sweet Nostalgia Fragrance
Top: Freesia, Plum
Heart: Jasmine, Magnolia, Gardenia
Dry Down: Amber, Bourbon Vanilla, White Musk
An indulgent base of bourbon vanilla envelops the succulent richness of ripe plum. Creamy. Embraced. Smoothing against velvety magnolia for a luxurious allure.
Sustainability:
Aerosol bottles are curbside recyclable. Throw empty bottles in your recycling bin.
Hero Ingredient:
Infused with rice starch, known for its oil absorption.
Works Well With:
Mane Magic 10-in-1 Primer
Mane Magic 10-in-1 Primer for Fine Hair
Infused with rice starch, known for its oil absorption, this invisible formula revives lifeless hair by instantly absorbing excess oil and odor. Hair is left clean and bouncy with that just-washed look… even on day 3. A fresh take on dry shampoo.
Note: packaging may vary
Product Details:
93% agree that it keeps hair looking & feeling fresh for longer*
91% agree that it is the perfect reset for their roots*
91% agree that it saves them time in their hair routine*
Infused with Rice Starch, known for its oil absorption
*Based on a consumer study of 43 participants.
How to Use It:
Revive lifeless hair while absorbing excess oil and odor with this fresh take on dry shampoo.
Shake it up
Hold 10-12 inches away from dry hair and spray lightly on roots
Massage into scalp or brush through
Fragrance:
Sweet Nostalgia Fragrance
Top: Freesia, Plum
Heart: Jasmine, Magnolia, Gardenia
Dry Down: Amber, Bourbon Vanilla, White Musk
An indulgent base of bourbon vanilla envelops the succulent richness of ripe plum. Creamy. Embraced. Smoothing against velvety magnolia for a luxurious allure.
Sustainability:
Aerosol bottles are curbside recyclable. Throw empty bottles in your recycling bin.
Hero Ingredient:
Infused with rice starch, known for its oil absorption.
Works Well With:
Mane Magic 10-in-1 Primer
Mane Magic 10-in-1 Primer for Fine Hair
Scent: Freesia, Jasmine, Vanilla, Amber, Plum
Hair Type: Oily, All Hair Types
Health Facts: Sodium Lauryl Sulfate-Free, Talcum-Free, Paraben-Free, Gluten-Free, Contains Vitamin C, Butylparaben-Free, Mineral Oil-Free, Silicone-Free, Vegan, Phthalate-Free, Sodium Laureth Sulfate-Free, Propylparaben-Free, Dye-Free, Contains Argan Oil, Sulfate-Free
Product Form: Aerosol
Sustainability Claims: Post-Consumer Recycled Material, Cruelty-Free, Not Tested on Animals, Recyclable
Beauty Purpose: Oil Control, Volumizing
Industry or Government Certifications: Non-GMO Project Verified, Certified Gluten-Free
Net weight: 5.3 Ounces
Features: Lightweight
TCIN: 50409856
UPC: 810123600199
Item Number (DPCI): 063-00-0732
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
ingredients (21244): hydrofluorocarbon 152a, butane, alcoholdenat. (sdalcohol 40-b), oryza sativa (rice) starch, argania spinosa (argan) kerneloil disteardimoniumhectorite,diiso- propyladipate, fragrance' '
Allergens & Warnings:
WARNING FLAMMABLEAEROSOL.Pressurized Container: Mayburstifheated. Contents under pressure. Do not place in hot water or near radiators, stoves or other sources of heat. Donot puncture or incinerate con- tainer or store at temperatures over 49℃/ 120ºF,evenafter use.Donotuseinpresence of open flame or spark. Keep away from heat/sparks/open flames/hot surfaces. No smoking. Donot sprayon an open flame or other ignition source. Protect from sunlight. Keepout of reach of children. Use only as directed. Intentional misuse by deliberately concentrating andinhaling the contents can beharmfulorfatal. Avoid contact witheyes.Shipping details
Estimated ship dimensions: 2 inches length x 2 inches width x 8.5 inches height
Estimated ship weight: 0.46 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product clean and free from dangerous ingredients?
submitted by HomeStyle - 4 months ago
A: At Eva NYC, our top priority is providing safe, high-quality products for both you and your hair. Freshen Up Invisible Dry Shampoo Warm Vanilla is formulated with rice starch, and is free from harsh chemicals like sulfates, parabens, and phthalates.
submitted byEva NYC - 4 months agoBrand expert
Q: does it add volume
submitted by merry - 6 months ago
A: Our Freshen Up Dry Shampoo revives lifeless hair by instantly absorbing excess oil and odor. If you're looking to add volume, you can try our High Rise Root Lifting Mist!
submitted byEva NYC - 6 months agoBrand expert
Q: is this benzene free?
submitted by susieq - 10 months ago
A: Hi There, Yes, Freshen Up Invisible Dry Shampoo is benzene free.
submitted byEva NYC - 10 months agoBrand expert
Q: Is this gluten free?
submitted by Gabriella - 1 year ago
A: Hi there! Eva NYC Freshen Up Invisible Dry Shampoo is gluten free and vegan. xoxo, Eva NYC
submitted byEva NYC - 1 year agoBrand expert
Q: Is brushing hair after necessary and will this refresh hair style
submitted by Sal - 1 year ago
A: Hi there, Brushing hair is not required but it is a recommendation as it helps to better distribute the dry shampoo formula from the scalp to the full hair length and thereby maximizing the oil absorption properties. xoxo, Eva NYC
submitted byEva NYC - 1 year agoBrand expert
Q: For manufacturer - is this ok to use on synthetic and synthetic HF wigs? Thanks
submitted by chrislin - 1 year ago
A: Hi There, We have not tested our formulas on synthetic wigs. We suggest following the provided care instructions that came with the wig or reach out to the manufacturer listed on the wig for suggested instructions.
submitted byEva NYC - 10 months agoBrand expert
Q: Does this contain silicones?
submitted by svonhart - 5 years ago
A: Hi love! Eva NYC's freshen up invisible dry shampoo contains Cyclopentasiloxane, which is a silicone that helps formulas evaporate quickly without leaving the hair wet. This product is however free of Sulfates, Parabens, Phthalates, SLES, MIT/MCIT, Mineral Oil, Nanoparticles, Triclosan, Triclocarban, BHT, BHA, Oxybenzone, and Benzophenone.
submitted byEva NYC - 5 years agoBrand expert
Q: Can someone describe the scent of this?
submitted by Nichole - 6 years ago
A: Our signature scent includes notes of freesia, white flowers, woody warm amber, bourbon vanilla & white musk! It's a very warm, fresh scent overall.
submitted byEva NYC - 6 years agoBrand expert
This product is featured in a recent Target Finds story
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Guests are saying
This dry shampoo has garnered mixed feedback from guests, with many praising its pleasant scent and effective oil absorption. While some appreciate its lightweight feel and lack of white residue, others have expressed concerns about the nozzle malfunctioning and the scent being overpowering. Overall, it offers a refreshing option for those looking to extend the life of their hairstyles without the heaviness of traditional products.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 2788 reviews
effectiveness: 4.42 out of 5
quality: 4.43 out of 5
value: 4.38 out of 5
87% would recommend
1482 recommendations
I thought i found my go-to
1 out of 5 stars
Thumbs down graphic, would not recommend
Bri - 2 days ago, Verified purchaser
This use to be my favorite dry shampoo but the last time i bought it the nozzle stopped working. Extremely dissappointed. All that came out of it was air. Now i need to hunt for another dry shampoo
This Does Leave a White Cast
1 out of 5 stars
Thumbs down graphic, would not recommend
CJac - 3 days ago, Verified purchaser
It left a white cast on my dark hair and made it look as if I have dandruff
Lasted only a couple of times
1 out of 5 stars
Dor - 16 days ago, Verified purchaser
After using it only a couple of times, the nozzle stopped working and nothing came out, even though I could feel there was still product inside when I shook the spray.
Only hair peoduct that has given me dandruff ever
2 out of 5 stars
Thumbs down graphic, would not recommend
Angie - 20 days ago, Verified purchaser
I started developing dandruff in the areas I was using this. I started doing the curly method over a year ago and have used loads of different hair and shampoo/conditioning products throughout my life and never once have I gotten dandruff apart from this one. It smells nice but the smell is only there immediately after spraying, it doesn’t last at all. Doesn’t seem like it does a better job more so than other major competitors like NYM, which I’m going back to using. Wasn’t less visible than other brands either, still had to try to wipe/scrunch in the white spots. Not worth it to try if what you’re already using works fine. I had wanted to try it because everyone said it smelled really good and I’m a sucker for nice smelling hair products
Smells good, works ok
3 out of 5 stars
Thumbs down graphic, would not recommend
M - 21 days ago, Verified purchaser
This smells so good-but leaves a white film and doesn’t do a super great job unless you use a lot of it. Only really use for the smell, wish it wasn’t so expensive!
Sprays out only AIR. BEWARE!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Gpmm - 26 days ago, Verified purchaser
It seems like I may have bought a lemon. This does not spray anything but just air. My advice make sure it sprays out the dry shampoo with substance and not just air. My window of time has past and I cannot even return this useless aerosol. And yes I shook it millions of times. Still doesn’t work.
Dry Shampoo
5 out of 5 stars
Susie B - 1 month ago
originally posted on https://www.eva-nyc.com
Love it!! Smells great & there's no residue left in your hair. Recommend
Would not buy again!
1 out of 5 stars
Thumbs down graphic, would not recommend
Alexa - 2 months ago, Verified purchaser
leaves a horrible white cast, get starch particles all over your clothes and makes you look like you have the worst dandruff. Smells good, thats about it.
Dry Shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
TRawls22 - 2 months ago, Verified purchaser
My favorite dry shampoo, I think it’s close to being like Amika’s!
Defective nozzle
1 out of 5 stars
Thumbs down graphic, would not recommend
Wild_olive_shoot - 2 months ago, Verified purchaser
The spray nozzle broke halfway through using my bottle. After that, it would only work when I used it upside down and would come out as a white liquid, totally ruined my hair for the day.
Bust/fail
1 out of 5 stars
Thumbs down graphic, would not recommend
Not great for laundry - 2 months ago, Verified purchaser
This company needs to fix the spray nozzle… bought 2 of these bigger bottles and they just spray air/no product.
Favorite!
5 out of 5 stars
Thumbs up graphic, would recommend
EllieR - 2 months ago, Verified purchaser
This has become my go-to and I’ve tried many dry shampoos. Smells great, works well, blends into my brown hair.
Love
5 out of 5 stars
Thumbs up graphic, would recommend
Djb - 2 months ago, Verified purchaser
My favorite dry shampoo. I can literally go a week without washing my hair! And it looks like day one hair!
Nice fresh scent
5 out of 5 stars
Thumbs up graphic, would recommend
Krash - 2 months ago, Verified purchaser
My new go to Dry shampoo! Love love love the scent! Cleans your hair up quick and nicely with no excess residue
Dry shampo
5 out of 5 stars
Thumbs up graphic, would recommend
A - 2 months ago, Verified purchaser
It is actually an invisible dru shampoo
Air
2 out of 5 stars
Thumbs down graphic, would not recommend
Jen - 2 months ago, Verified purchaser
I bought this product last week, used it 3x and only thing that comes out is AIR . I shake it and spray it but nothing . Waste of money .
Dont buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Cassie_mm - 2 months ago, Verified purchaser
It’s good but not $13 good. Just sits on your air and doesn’t absorb the oil. Through out the day I’ll run my Hands through my hair and still have white residue. Should’ve stuck to Not my Mothers
My favorite dry shampoo!
5 out of 5 stars
Thumbs up graphic, would recommend
Hannah Leigh - 2 months ago, Verified purchaser
My favorite dry shampoo! Doesn’t leave build up, smells good, and extends my hair wash days! Works better than expensive dry shampoos I’ve tried.
I'm so incredibly sad you changed
3 out of 5 stars
Jay - 3 months ago
originally posted on https://www.eva-nyc.com
I'm so so sad you changed the formula to no argan oil. This used to be the only dry shampoo that didn't make my hair stiff and now it does. Still gets the job done but it's disappointing.
No
1 out of 5 stars
Thumbs down graphic, would not recommend
Ccm - 3 months ago, Verified purchaser
Not worth the hype or price. No different from the cheaper one.