Fashion Public Relations - by Sar Perlman & Gerald J Sherman (Paperback)

About the Book

This textbook will deliver a practical approach to the world of public relations and image management. Students will be equipped with the real-world approaches and techniques for a successful career in fashion public relations.

Book Synopsis

Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations.

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Review Quotes

I found the book to be a rare gem. There are hardly any books on PR AND Fashion. This book is fantastic guide to the world of fashion public relations.
Olga Mitterfellner, Mediadesign Hochschule, Germany

About the Author

Gerald J.Sherman and Sar Perlman are partners in Sherman & Perlman, a Public Relations and Integrated Marketing Company.