Target New ArrivalsFourth of JulyBack to SchoolCollegeClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessSchool & Office SuppliesToys & GamesElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
FluffCo Down Alternative Classic Hotel Pillow - 2 of 4FluffCo Down Alternative Classic Hotel Pillow - 3 of 4FluffCo Down Alternative Classic Hotel Pillow - 4 of 4
FluffCo Down Alternative Classic Hotel Pillow - 1 of 4

FluffCo Down Alternative Pillow - Standard Firm - White

$69.00 reg $115.00
Sale save $46.00 (40% off)
sizestandard
colorfirm fluff™

In Stock

Free & easy returns
Free & easy returns
Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by FluffCo
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Experience 5-Star Hotel Luxury: Sourced from the same suppliers that sell to luxury, 5-star hotels around the world. The FluffCo pillow offers an elegant look with signature colored piping around the pillow, just like those used in luxury hotels worldwide. Sleep in pure comfort and style
  • Premium Materials: The FluffCo pillow boasts a unique blend of sustainable and allergy-friendly materials. It features a 100% vegan microfiber polyester fill, surrounded by a 100% cotton, 300 thread count shell. This thoughtful design ensures the pillow remains breathable and cool while providing maximum comfort.
  • Easy Care: The pillow set is machine washable, which saves you time and effort. For year round softness and to prevent pilling up, it's highly recommended to have a gentle cycle with cold water, sun dry, or tumble dry
  • Awards Of The Company: Voted Best Luxury Pillow by Sleepiverse, Voted Best Overall Pillow by Apartment Therapy, has a rating of 95/100 rating by PureWow.

Description

Experience 5-Star Hotel Luxury: Sourced from the same suppliers that sell to luxury, 5-star hotels around the world. The FluffCo pillow offers an elegant look with signature colored piping around the pillow, just like those used in luxury hotels worldwide. Sleep in pure comfort and style.

Premium Materials: The FluffCo pillow boasts a unique blend of sustainable and allergy-friendly materials. It features a 100% vegan microfiber polyester fill, surrounded by a 100% cotton, 300 thread count shell. This thoughtful design ensures the pillow remains breathable and cool while providing maximum comfort

Easy Care: The pillow set is machine washable, which saves you time and effort. For year round softness and to prevent pilling up, it's highly recommended to have a gentle cycle with cold water, sun dry, or tumble dry.
Features: Rectangle (shape)
Dimensions (Overall): 20 inches (L), 28 inches (W), 40 inches thick
Weight: 2.7 pounds
Fill Material: 100% Polyester Fiber
Fabric Name: Plain Weave
Textile Material: 100% Cotton
Fill Density: Firm
Pillow style: Universal Sleeper Pillow
Thread Count: 300
Product Name: FluffCo Down Alternative Pillow - Standard Firm - White
Care and Cleaning: Machine Wash, Drying Instructions Not Provided
TCIN: 87683445
UPC: 860005065318
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 25 inches length x 40 inches width x 30 inches height
Estimated ship weight: 5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: FluffCo

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this for one pillow or do you get 2?

submitted by Lynn - 9 months ago

  • A: This is one pillow and worth it! Quit buying a new pillow every month! This one ive had over 2 years. Just remember to hand refluff it or throw in dryer.

    submitted byAnninmo - 3 months ago

Q: Which one is best for a side sleeper

submitted by Laurie - 7 months ago

  • A: The firm is best for side sleepers. It is not overly firm and still cushiony

    submitted byAnninmo - 3 months ago

Q: One or two??????????????

submitted by Heady - 7 months ago
See all questions (3)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

Guests are overwhelmingly satisfied with the pillows, describing them as incredibly comfortable and supportive, making sleep more restful. Many appreciate the balance of softness and firmness, which caters to various sleeping positions. The pillows have helped alleviate neck and shoulder pain for numerous guests, making them a popular choice for those seeking better sleep quality. Overall, these pillows are highly recommended for anyone looking to enhance their sleep experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 852 reviews
    comfort: 3.83 out of 5
    quality: 4.67 out of 5
    value: 3.6 out of 5
    37% would recommend
    8 recommendations
    1 out of 5 stars
    29 June, 2026
    originally posted on FluffCo
    Image

    Substandard

    Substandard interior came apart not great quality. We hoped they would work out because we have struggled to find good pillows, but sadly these weren't the ones.
    John
    Did you find this review helpful?
    5 out of 5 stars
    29 June, 2026
    originally posted on FluffCo
    Image

    So relieved to find this pillow

    This pillow is exactly as promised. My husband is a side sleeper who scrunches his pillow into a ball. Until now all pillows stayed in a messy, uncomfortable ball. This one actually fluffs like new with gentle nudging. It’s obvious he is sleeping better!
    Patti
    Did you find this review helpful?
    5 out of 5 stars
    27 June, 2026
    originally posted on FluffCo
    Image

    My Favorite Pillow!

    I have bought so many pillows over the past 10 years or so. Blaming my neck pain on the bad pillows. I usually get firmer pillows but I chose the softer one and I love it!
    Jill
    Did you find this review helpful?
    2 out of 5 stars
    26 June, 2026
    originally posted on FluffCo
    Image

    Fine for awhile...

    Bought this pillow after seeing it on GMA. Also purchased the firmer side sleeper option. I haven't had them a year and I need to buy new pillows. As for it being 'hotel quality'...I guess it depends what hotels you stay at. But I never had lumpy flat pillows at the ones I've stayed it. Can't recommend. Giving it 2 stars (system looks like it's giving 5..it's NOT 5 star worthy!).
    Magi
    Did you find this review helpful?
    5 out of 5 stars
    25 June, 2026
    originally posted on FluffCo
    Image

    Skeptical at First, Now I’m Sold!

    I have to admit, when I first received these pillows, I was a little skeptical. They didn’t look like they were going to be the right fit for me. But after just one night of sleeping on them, I can honestly say I’m 100% happy with my purchase! I ordered the firm down alternative pillows, and they have been amazing for my neck and back issues. I’ve been sleeping like a baby ever since. They also make my bed feel incredibly luxurious, like I’m sleeping in a high-end hotel every night. If you’re on the fence about buying these, don’t judge them by their appearance. Give them a chance! You might be as pleasantly surprised as I was!
    The Rusty Dime
    Did you find this review helpful?
    5 out of 5 stars
    24 June, 2026
    originally posted on FluffCo
    Image

    Down Alternative Pillow

    These pillows are just what I was looking for. Soft, very comfortable, no neck pain. I use 2 pillows because one doesn’t lift my head enough for my liking. Since I started using them I’ve had really good sleep nights!
    Lisa P.
    Did you find this review helpful?
    5 out of 5 stars
    22 June, 2026
    originally posted on FluffCo
    Image

    Best pillow to sleep and so affordable

    I Love the comfort and just enough support for sleeping. It’s helped all my family sleep so much better! I tell everyone to buy them!
    Karen M
    Did you find this review helpful?
    4 out of 5 stars
    15 June, 2026
    originally posted on FluffCo
    Image

    Recommend

    Have had the pillows for about a week and only need one for sleeping. I don’t toss and turn like I use too. My husband wants to try them.
    Cindy H
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    13 June, 2026
    originally posted on FluffCo
    Image

    King size soft

    Love these pilliws right from the 1st night slept so much better. My partner who finds it hard to find the right pillow is sleeping well.
    Sue T
    Did you find this review helpful?
    5 out of 5 stars
    12 June, 2026
    originally posted on FluffCo
    Image

    Fluffco Alternative Down Pillows

    We ordered these pillows about 2 years ago and loved them so when we needed new pillows, we decided to get these again and we are not sorry we did. They are so comfortable and help us both fall asleep quickly and comfortably! Thank you!
    Diane L
    Did you find this review helpful?
    5 out of 5 stars
    9 June, 2026
    originally posted on FluffCo
    Image

    Pleased to say least!

    I have a pillow, the search was on to find one for my husband, he cannot be suited with a pillow! Got this one and thank goodness he loves it. I am so pleased, no more moaning!.
    Did you find this review helpful?
    5 out of 5 stars
    6 June, 2026
    originally posted on FluffCo
    Image

    Best surprise present for my daughter in law!!

    I bought the king size down alternative pillow for my daughter in law. I gave her one of my regular/ queen size but she gave it back and said she was used to a bigger pillow. I ordered the king size and surprised her with it. Said she loves it. She is going through cancer treatment like a trooper and I would’ve paid any price for her comfort!! Thank you.
    Love
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    5 June, 2026
    originally posted on FluffCo
    Image

    Best pillow I've owned

    Pricy but time will tell how they hold up. So far very comfortable and snuggly.
    Cee cee
    Did you find this review helpful?
    4 out of 5 stars
    5 June, 2026
    originally posted on FluffCo
    Image

    Comfortable

    Very comfortable pillows and the pillowcases fit perfectly.
    Judy
    Did you find this review helpful?
    5 out of 5 stars
    5 June, 2026
    originally posted on FluffCo
    Image

    Call me surprised!

    I did not expect all the hype about Fluffco to be accurate, but gave them a try out of desperation. Boy was I surprised! My first order of two pillows impressed me so much I ordered three more for when guests stay over and will not hesitate to recommend them to anyone looking for a good pillow!
    Adrienne V
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    5 June, 2026
    originally posted on FluffCo
    Image

    down alternative pillow

    I got 2 soft,King pillows.I am a side sleeper. Slept very comfortably!
    Rusty
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on FluffCo
    Image

    My Fluff pillows

    Love them rhey are very really comfortable . Will be purchasing a few very soon again Definitely recommend them 👌🏾 💕
    Shirls
    Did you find this review helpful?
    5 out of 5 stars
    3 June, 2026
    originally posted on FluffCo
    Image

    Love this pillow!

    What a difference a pillow makes! Neck and back are so much more comfortable and it is a great feeling when you wake several hours later feeling refreshed.
    Heather Z
    Did you find this review helpful?
    4 out of 5 stars
    3 June, 2026
    originally posted on FluffCo
    Image

    First purchase from FluffCo!

    I just received my pillow and have been using it for a few days. My neck pain has definitely diminished...feels so much better when I wake up. I would recommend trying this pillow, I'm glad I took a chance!
    Lisa B
    Did you find this review helpful?
    5 out of 5 stars
    1 June, 2026
    originally posted on FluffCo
    Image

    Best Pillow ever

    I’m 61 years old and this is the best pillow I’ve ever laid my head upon
    Bobv
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms