Experience 5-Star Hotel Luxury: Sourced from the same suppliers that sell to luxury, 5-star hotels around the world. The FluffCo pillow offers an elegant look with signature colored piping around the pillow, just like those used in luxury hotels worldwide. Sleep in pure comfort and style.
Premium Materials: The FluffCo pillow boasts a unique blend of sustainable and allergy-friendly materials. It features a 100% vegan microfiber polyester fill, surrounded by a 100% cotton, 300 thread count shell. This thoughtful design ensures the pillow remains breathable and cool while providing maximum comfort.
Easy Care: The pillow set is machine washable, which saves you time and effort. For year round softness and to prevent pilling up, it's highly recommended to have a gentle cycle with cold water, sun dry, or tumble dry
Awards Of The Company: Voted Best Luxury Pillow by Sleepiverse, Voted Best Overall Pillow by Apartment Therapy, has a rating of 95/100 rating by PureWow.
Description
Experience 5-Star Hotel Luxury: Sourced from the same suppliers that sell to luxury, 5-star hotels around the world. The FluffCo pillow offers an elegant look with signature colored piping around the pillow, just like those used in luxury hotels worldwide. Sleep in pure comfort and style.
Premium Materials: The FluffCo pillow boasts a unique blend of sustainable and allergy-friendly materials. It features a 100% vegan microfiber polyester fill, surrounded by a 100% cotton, 300 thread count shell. This thoughtful design ensures the pillow remains breathable and cool while providing maximum comfort
Easy Care: The pillow set is machine washable, which saves you time and effort. For year round softness and to prevent pilling up, it's highly recommended to have a gentle cycle with cold water, sun dry, or tumble dry.
Care and Cleaning: Machine Wash, Drying Instructions Not Provided
TCIN: 87683445
UPC: 860005065318
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 25 inches length x 40 inches width x 30 inches height
Estimated ship weight: 5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: FluffCo
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
The Fluffco pillow has garnered positive feedback for its comfort and support, particularly for side sleepers. Many guests report significant improvements in sleep quality and relief from neck pain. The pillow's ability to maintain its shape and softness has impressed users, making it a popular choice for those seeking a luxurious sleep experience. While some guests experienced a break-in period, the overall consensus is that this pillow is a worthwhile investment for better sleep.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8
4.8 out of 5 stars
1041 star ratings
4.8 out of 5 stars with 1041 reviews
comfort
3.8 out of 5
comfort: 3.83 out of 5
quality
4.7 out of 5
quality: 4.67 out of 5
value
3.6 out of 5
value: 3.6 out of 5
37% would recommend
8 recommendations
4 out of 5 stars
6 September, 2026
originally posted on FluffCo
Very Good Neck support.
Very good support for side sleepers, truly similar to great pillows we’ve experienced in high end hotels. Could be slightly softer but otherwise so recommend purchasing.
Tyrolium
Did you find this review helpful?
5 out of 5 stars
4 September, 2026
originally posted on FluffCo
Pillow does wonders
I love my pillow, used to have trouble with my neck / no more
Sam Lenox. Ps. I am woman
Did you find this review helpful?
5 out of 5 stars
4 September, 2026
originally posted on FluffCo
Relief at Last
After years of suffering with neck pain Fluff was the answer
Judi K
Did you find this review helpful?
5 out of 5 stars
3 September, 2026
originally posted on FluffCo
Very comfortable!
The pillows were very soft and very comfortable! I was very pleased that they fluff up after you lay on them
Randi
Did you find this review helpful?
5 out of 5 stars
3 September, 2026
originally posted on FluffCo
Comfortable and Supportive Pillow!
Finally a pillow that is firm but soft enough to rest your head without neck pain.
Carmela G.
Did you find this review helpful?
2 out of 5 stars
3 September, 2026
originally posted on FluffCo
Too big to handle
My wife does not like the King size pillow too big to manage
Rich Timbo
Did you find this review helpful?
3 out of 5 stars
2 September, 2026
originally posted on FluffCo
Confused by the 2 models
I'm confused by the 2 models of the Down Alternative. One is for side sleepers, the other for back sleepers. I have the side sleeper model. I just had hip replacement surgery. I switch positions often during the night to find comfort. What is it about the side sleeper model that keeps me from also using it to sleep on my back?
Bob S
Did you find this review helpful?
5 out of 5 stars
30 August, 2026
originally posted on FluffCo
Don’t be afraid to try these!
The first pillows I ordered were the soft down alternative. They were a little too high and firm for us. We are side and tummy sleepers, so this didn’t work for us. But the company was very gracious and took the pillows back, and in exchange we got the soft down pillows. Love at first cuddle. Very huggable and soft right away. Our new favorites!
Melanie
Did you find this review helpful?
5 out of 5 stars
30 August, 2026
originally posted on FluffCo
Wonderful
I love the pillows that I purchased. Service was great.
Jackie
Did you find this review helpful?
5 out of 5 stars
29 August, 2026
originally posted on FluffCo
Down alternative standard pillows
I bought 2 pillows down alternative one for me one for my wife. I like mine she does not. So we have an extra pillow or I should say I have two.
Did you find this review helpful?
4 out of 5 stars
29 August, 2026
originally posted on FluffCo
Pretty darn good
am enjoying my standard pillow and finding it cradles my neck as a side sleeper much better. But there were no instructions or care inserts with this pillow. Some friendly intro and care would have been appreciated. It wasn’t clear on opening how to shake it out or what. Otherwise a good purchase. Price was a bit spendy.
bookwright724
Did you find this review helpful?
5 out of 5 stars
27 August, 2026
originally posted on FluffCo
Love the pillows! No more stiff neck! Soft
Love the pillows! No more stiff neck! Soft and comfortable!
Laura
Did you find this review helpful?
5 out of 5 stars
27 August, 2026
originally posted on FluffCo
Comfortable pillows
Great pillow. Very comfortable to sleep on. Doesn’t go flat during the night.
Ladybug21
Did you find this review helpful?
5 out of 5 stars
26 August, 2026
originally posted on FluffCo
Hotel pillow
This really helped my neck feel better. Good purchase.
Chris
Did you find this review helpful?
5 out of 5 stars
26 August, 2026
originally posted on FluffCo
Sleep better with the pillows but still early
Have been using this pillow for about a week and can say that I do think I actually sleep better. I bought the pair but ordered one firm and one soft as never sure if the definitions of each are what I expect. I actually like the firm better but am a side sleeper so that works. I sometimes like to switch to a soft so happy that I was able to get one of each, I did buy the pillow protectors and they are nice, Of course, I haven’t washed the pillows yet but that will be another test when that happens. So far, so good and am glad I took the chance to try them.
VA Dog Lover
Did you find this review helpful?
1 out of 5 stars
25 August, 2026
originally posted on FluffCo
Too thick for a side sleeper
Too thick for a side sleeper. I am a 200#, 5’-7” guy. I find the pillow is too thick for a side sleeper and not comfortable.
Mr Orange
Did you find this review helpful?
5 out of 5 stars
25 August, 2026
originally posted on FluffCo
Side Sleeper Bliss
It is a most satisfying sleep I’ve had! I’m a side sleep and it is perfect!
Marybeth
Did you find this review helpful?
5 out of 5 stars
24 August, 2026
originally posted on FluffCo
A heavenly pillow
As a side sleeper, I used to flop between pillows during the night and frequently woke up with a tight neck. No longer. My Fluffco pillow is perfect and I sleep thru the night with no flip-flopping.
GerriD
Did you find this review helpful?
5 out of 5 stars
23 August, 2026
originally posted on FluffCo
Finally a pillow that works
I have bought so many pillows trying to find the pillow that works for me with no success. Finally I found this pillow at the fraction of the cost other brand pillows cost. Love it
Daphne
Did you find this review helpful?
5 out of 5 stars
23 August, 2026
originally posted on FluffCo
Great pillows but should have waited 2 days to buy
I’d love it more if I got the 4 for 1 deal offered 2 DAYS later.
