Luxury Hotel Pillows: We have recreated the same high-quality down bed pillow found at five-star resorts. Our unique "pillow in pillow" construction gently supports your head with an outer layer of the softest airy down. The inner encasing of feathers provides signature down comfort while preventing feathers from poking through.
Ethical and Sustainable Comfort: The FluffCo Down Pillow is filled with responsibly sourced white duck down and feathers. The cover and inner pillow are 100% cotton, featuring a 300 thread count, light gray cording, and double-needle edge sewing for a longer-lasting pillow. Our Luxury Pillows are Oeko-Tex certified and use Responsible Down Sourcing standards.
Best Night of Sleep: Our bed pillows replicate the incredible sleep you get at a top-rated luxury resort.
Care: We do not recommend machine washing to preserve quality. For spills and stains, spot clean with stain remover. If spot cleaning proves ineffective, our pillows can be dry-cleaned. If machine washing is necessary, use a commercial washer and dryer set to warm and tumble dry on low. Sitting your pillow in the sun for a day can refresh it.
Description
Luxury Hotel Feel: These are best-in-class pillows, supplied by the same manufacturers that sell to luxury hotels, Experience hotel pillow comfort at home with a decorative piped edge and a unique double layered "pillow-in-pillow" design for added coziness and no feather poking.
Ethical & Sustainable: FluffCo's Down & Feather pillow is filled with Ethically-Sourced white duck down and feathers, adhering to sustainable practices. The 100% cotton cover and inner pillow boast a high thread count of 300TC, sourced via the Responsible Down Standard (RDS) to ensure ethical and responsible material sourcing.
Elegantly Designed: Experience the ultimate comfort with our exquisitely designed hotel pillows. Side and stomach sleepers will appreciate the "Soft" option, while back sleepers will find the "Firm" choice perfect for a restful slumber.
Awards: Voted Best Pillow by Apartment Therapy, Men’s Health Magazine, Healthline, Architectural Digest and Good Housekeeping. Enjoy the same quality pillow you get in the best hotels and resorts without the markup.
Care and Cleaning: Dry Clean, Drying Instructions Not Provided
TCIN: 87273161
UPC: 860005065332
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 25 inches length x 40 inches width x 30 inches height
Estimated ship weight: 5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: FluffCo
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Guests appreciate the comfort and support provided by these pillows, often noting significant improvements in their sleep quality and reduction in neck pain. Many find the pillows to be well-made and durable, with a soft yet supportive feel. However, some guests have expressed concerns about the firmness and thickness, suggesting that the pillows may not meet everyone's preferences. Overall, they are seen as a great investment for a better night's sleep.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8
4.8 out of 5 stars
554 star ratings
4.8 out of 5 stars with 554 reviews
comfort
2.3 out of 5
comfort: 2.25 out of 5
quality
2.8 out of 5
quality: 2.75 out of 5
value
1.6 out of 5
value: 1.63 out of 5
0% would recommend
8 recommendations
5 out of 5 stars
1 August, 2026
originally posted on FluffCo
These pillows make me sleepy! Sleepy SO Good!!
These pillows make me sleepy!!! Sleepy so well!! They are some of the most comfortable pillows I have ever had, can’t wait to go to sleep at night now. No feathers poking thru, super supportive and will bunch up when I need them too. So happy I found these, sleep hasn’t been this good in years
Chef J
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5 out of 5 stars
12 July, 2026
originally posted on FluffCo
Finally a pillow he likes !!
My husband finally has found a pillow he likes. It was either too fluffy or too flat. But now with his firm feather pillow he finally has found one he likes !! He was so picky over pillows my brother once said just give him a pillow case to sleep on.
Reba K.
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4 out of 5 stars
12 July, 2026
originally posted on FluffCo
Sleeping better but wish it was thicker.
I’ve been using it for about a week now and it is the best I’ve tried. Seems well made and high quality. I’m getting a better night’s sleep. My only complaint is that I wish the pillow was a bit thicker like the 5* hotel pillows I was looking for. Still, I do recommend this pillow at an affordable price.
Gary
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2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
1 July, 2026Verified purchase
Taking back
It's a very heavy pillow and nice construction. Unfortunately, unlike what they say, it crushes during the night. I woke up and the whole pillow was flat. Taking it back.
comfort
3.0 out of 5
comfort: 3 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
2.0 out of 5
value: 2 out of 5
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5 out of 5 stars
23 June, 2026
originally posted on FluffCo
PILLOWS
Pillows are awesome I can use them easy to fit my comfort needs. Soft and thevpillow cases are top of the line folks. A FANTASTIC PILLOW , DO NOT FORGET THE CASES. REALLY
PILLOW & PILLOW CASES
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5 out of 5 stars
13 June, 2026
originally posted on FluffCo
Feather cloud
This pillow is the best I’ve had. You get what you pay for. I was looking for a pillow to match the ones from Wyndham hotels and this is the one.
Dave Calabro
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4 out of 5 stars
9 June, 2026
originally posted on FluffCo
I was sceptical but........
Excellent pillow. I thought it wold be too flat but its great. What i dont like but still gave 5 stars is that the filling moves around and i fluff a bit throughout the night. Perhaps im just getting used to not having a pillow too high anc firm that i had begore for years. This is the high and firm but is really flat. My neck and shoulder pain improved within days. As i have compressed disks in my neck, pain and stiffness is a constant but this pillow from fluffco has helped a lot. Enough to justify the price.
Happy sleeper
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5 out of 5 stars
8 June, 2026
originally posted on FluffCo
Fluff Pillows
Very nice and affordable. Comfortable . Will buy again
Mary
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5 out of 5 stars
4 June, 2026
originally posted on FluffCo
Down feather pillow
These pillows are incredible. They are extremely comfortable and I no longer wake up with body aches due to poor alignment with very old pillows! They are well worth the cost.
Lisa
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5 out of 5 stars
31 May, 2026
originally posted on FluffCo
Down and feather pillow
Excellent quality, giving a good night’s sleep. Not too bulky or flat, conforms to head and neck as needed
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5 out of 5 stars
28 April, 2026
originally posted on FluffCo
Luxurious, soft yet supportive
Just as I had hoped! Would definitely buy again....but I imagine they will last a long time so perhaps not buying again any time soon.
Jen C
1 guest found this review helpful. Did you?
5 out of 5 stars
27 April, 2026
originally posted on FluffCo
Firm pillow
The pillows I bought are quite firm. I find myself using my 2 softer pillows, but if I found these firmer ones in a hotel, I'd be delighted. They are also great back support if I read in bed.
Minneapolis buyer
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4 out of 5 stars
9 April, 2026
originally posted on FluffCo
Nice Pillow
I like this pillow so far. It's still not the pillows they have in hotels, but it is comfy.
ROSL
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5 out of 5 stars
1 April, 2026
originally posted on FluffCo
Down feather pillow
Absolutely wonderful pillow. My neck and shoulders are cradled delightfully.
Lori Simo
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3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
31 March, 2026Verified purchase
Might be over rated as "luxury"
Highly over rated as a comparable luxury hotel pillow. Smell it emits is not very pleasing and seems to make my neck pain worse. I’ve purchased 6 different pillows the past few months and have found this one my least favorite for comfort and neck relief.
Scott
comfort
3.0 out of 5
comfort: 3 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
2.0 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
20 March, 2026
originally posted on FluffCo
ZZZZ :)
love going to sleep and resting my head on this pillow
Rudy
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1 out of 5 stars
27 February, 2026Verified purchase
Fluffco pillow review
The reviews are completely misleading. Make sure you read comments and don’t just look at the stars. These pillows offer no support whatsoever.
Gigi
comfort
1.0 out of 5
comfort: 1 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
26 February, 2026Verified purchase
Lackluster "Firm" Pillow
This is a nice quality, but I ordered the Firm and what I got was not a full pillow, and was not Firm by any means. I could probably put 2 of these in 1 case to make it Firm.
JustJo
comfort
3.0 out of 5
comfort: 3 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
2.0 out of 5
value: 2 out of 5
2 guests found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 February, 2026Verified purchase
(no review title)
I got the soft king sized pillow and it’s very comfortable if I put my arm under it to help prop it up but the pillow itself is very flat. It is barely a pillow really. I don’t think I want a firm pillow but the soft version doesn’t have much to it.
Helen
comfort
3.0 out of 5
comfort: 3 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
3.0 out of 5
value: 3 out of 5
3 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
24 January, 2026Verified purchase
(no review title)
Not as firm as I had hoped it would be. So I returned.
