Gamification Marketing for Dummies - by Zarrar Chishti (Paperback)

About the Book

"Everyone loves to win, and that includes your customers. Connect with them and increase their loyalty through the irresistible elements of game play. This ... guide helps you explore what types of games work best with your product, how to incorporate gamification into your marketing strategy, what to expect, and how to make use of the data generated"--Publisher marketing.

Book Synopsis

Grow your customer base with games!

Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data.

Games are fun! That's why gamification is so successful--customers will jump at the chance to play and win your custom-developed marketing game. You'll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates.

• Use games to increase customer engagement and marketing results
• Learn how to choose or commission the right games for your market
• Plan and execute a successful gamification strategy
• Learn from data generated inside your game for valuable market insights

From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.

From the Back Cover

• Apply game concepts to a marketing plan
• Develop and launch your first gamification campaign
• Analyze your data to build marketing strategies

Boost your marketing with a gamification strategy

Everyone loves to win, and that includes your customers. Connect with them and increase their loyalty through the irresistible elements of game play! This friendly guide helps you explore what types of games work best with your product, how to incorporate gamification into your marketing strategy, what to expect, and how to make use of the data generated. Whether you're a start-up business or an established leader in your market, you'll find great ideas and valuable help to develop and implement gamification marketing.

Inside...

• Getting why gamification works
• Rewarding your customers
• Understanding game development lingo
• Collecting and analyzing data from your game
• Interpreting consumer behavior
• Trying different types of games
• Working with game developers

About the Author

Zarrar Chishti is a software and games development consultant who has developed and marketed more than 500 games for companies all across the globe. As CEO of Tentacle Solutions, he consults with teams around the world to develop gamification options.