Global Business Etiquette - 2nd Edition by Jeanette Martin & Lillian Chaney (Hardcover)

About the Book

This book provides the invaluable intercultural knowledge to help you make a deal, sell your product, or find a joint venture, no matter where your business takes you.
Business people who work internationally or work with people who are international need to know how to act before they can get the business--and keep it. Proper business communication includes everything from emails to eye contact, and the rules of what is "right" in other countries can be daunting to navigate.

Global Business Etiquette: A Guide to International Communication and Customs, Second Edition provides critical information that businesspeople--both for men and women--need to understand the dynamics of cross-cultural communication, avoid embarrassing and costly gaffes, and succeed in business outside of the United States. Topics covered in this indispensible resource include conversation topics that are considered appropriate for different situations; how to make a positive good impression; dress and travel; attitudes toward religion, education, status, and social class; and cultural variations in public behavior. Information is provided about the United States at the end of each chapter about the ten countries that Americans do the most business with to benefit international readers.

Book Synopsis

This book provides the invaluable intercultural knowledge to help you make a deal, sell your product, or find a joint venture, no matter where your business takes you.

Business people who work internationally or work with people who are international need to know how to act before they can get the business--and keep it. Proper business communication includes everything from emails to eye contact, and the rules of what is "right" in other countries can be daunting to navigate.

Global Business Etiquette: A Guide to International Communication and Customs, Second Edition provides critical information that businesspeople--both for men and women--need to understand the dynamics of cross-cultural communication, avoid embarrassing and costly gaffes, and succeed in business outside of the United States. Topics covered in this indispensible resource include conversation topics that are considered appropriate for different situations; how to make a positive good impression; dress and travel; attitudes toward religion, education, status, and social class; and cultural variations in public behavior. Information is provided about the United States at the end of each chapter about the ten countries that Americans do the most business with to benefit international readers.

About the Author

Jeanette S. Martin is professor of management at the University of Mississippi.

Lillian H. Chaney is distinguished professor of management emeritus at The University of Memphis.