Global Business Transcendence - (International Marketing and Management Research) by A Arora & J McIntyre (Hardcover)

Book Synopsis

Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and decision makers, bringing together chapters that examine international business strategies across emerged and emerging economies. The collection argues that country's borders are becoming less important from a trade perspective. We are thus quickly approaching a single global economy.

About the Author

M. Banumati, Pondicherry University, India David A. Bell, Savannah State University, USA Anatoly Borodin, Northumbria University, UK R. Chithra, Pondicherry University, India Pinaki Dasgupta, Indian Institute of Foreign Trade, India Suresh Garg, Delhi Technological University, India Anupama Gupta, National Institute of Fashion Technology, India Reginald Leseane, Savannah State University, USA Rajneesh Mahajan, Delhi Technological University, India Vida Marshall, Savannah State University, USA Suman Niranjan, Savannah State University, USA Mahesh Raisinghani, Texas Woman's University, USA P. B. Sharma, Delhi Technological University, India Satish Sharma, Northumbria University, UK Ludwig Theuvsen, Georg-August-Universität Göttingen, Germany Jun Wu, Savannah State University, USA Andrey Yukhanaev, Northumbria University, UK