Handbook of Strategic Enrollment Management - (Jossey-Bass Higher and Adult Education (Hardcover)) by Don Hossler & Bob Bontrager (Hardcover)

Book Synopsis

Published with the American Association for Collegiate Registrars and Admissions Officers (AACRAO), the Handbook of Strategic Enrollment Management is the comprehensive text on the policies, strategies, practices that shape postsecondary enrollments. This volume combines relevant theories and research, with applied chapters on the management of offices such as admissions, financial aid, and the registrar to provide a comprehensive guide to the complex world of Strategic Enrollment Management (SEM). SEM focuses on achieving enrollment goals, and sustaining institutional revenue and serving the needs of students. It provides insights into the ways SEM is practiced across four-year institutions, community colleges, and professional schools.

More than just an enhanced approach to admissions and financial aid, SEM examines the student's entire educational cycle. From entry through graduation, this volume helps SEM professionals and graduate students interested in enrollment management to anticipate change and balancing the goals of revenue, access, diversity, and prestige. The Handbook of Strategic Enrollment Management

• Provides an overview of the thinking of leading practitioners that comprise SEM organizations, including marketing, recruitment, and admissions; tuition pricing; financial aid; the registrar's role, academic advising; and, retention
• Includes up-to-date research on current issues in SEM including college choice, financial aid, student persistence, and the effective use of technology
• Guides readers creating strategic enrollment organizations that fit the unique history, culture, and policy context of your campus

Strategic enrollment management has become one of the most important administrative areas in postsecondary education, and it is being adopted in countries around the globe. The Handbook of Strategic Enrollment Management is for anyone in enrollment management, admissions, financial aid, registration and records, orientation, marketing, and institutional research who wish to enhance the health and vitality of his or her institution. It is also an excellent text for graduate programs in higher education and student affairs.

From the Back Cover

The Handbook of Strategic Enrollment Management is the comprehensive text on the policies, strategies, and practices that shape postsecondary enrollments. Published with the American Association of Collegiate Registrars and Admissions Officers (AACRAO) with contributions from leading academics, researchers, and practitioners in the field, this volume combines relevant theories and research with applied chapters on the management of offices such as admissions, financial aid, and the registrar to provide an all-inclusive guide to the complex world of strategic enrollment management (SEM). SEM focuses on achieving enrollment goals, sustaining institutional revenue, and serving the needs of students. The guide provides insights into the ways strategic enrollment management is practiced across four-year institutions, community colleges, and professional schools.

Offering more than an enhanced approach to admissions and financial aid, strategic enrollment management examines the student's entire educational cycle--from entry through graduation. This volume can help SEM professionals and graduate students interested in enrollment management to anticipate change as well as balance the goals of revenue, access, diversity, and prestige. The Handbook of Strategic Enrollment Management offers practical information on a wealth of topics including marketing, recruitment, and admissions; tuition pricing; financial aid; the registrar's role; academic advising; and retention.

The contributors also include up-to-date research on current issues such as college choice, financial aid, student persistence, and the effective use of technology. In addition, the handbook shows how to create a strategic enrollment organization that fits the unique history, culture, and policy context of an individual campus.

The Handbook of Strategic Enrollment Management is written for professionals charged with enrollment management, admissions, financial aid, registration and records, orientation, marketing, or institutional research and wish to enhance the health and vitality of their institutions. The handbook is also an excellent text for graduate programs in higher education and student affairs.

About the Author

DON HOSSLER is a professor of educational leadership and policy studies at Indiana University at Bloomington.

BOB BONTRAGER is senior director of Consulting and Strategic Enrollment Management Initiatives for the American Association of Collegiate Registrars and Admissions Officers (AACRAO).