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Haunted Empire - by Yukari Iwatani Kane (Paperback)

Haunted Empire - by  Yukari Iwatani Kane (Paperback) - 1 of 1
$10.99 sale price when purchased online
$16.99 list price
Target Online store #3991

About this item

Highlights

  • Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep the company moving forward.Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader?
  • Author(s): Yukari Iwatani Kane
  • 384 Pages
  • Business + Money Management, Corporate & Business History

Description



About the Book



Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs s death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs s vision and keep the company moving forward.

Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great products.

Based on over two hundred interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook s leadership and its impact on Jobs s loyal lieutenants, new product development, and Apple s relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers.

Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader."



Book Synopsis



Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep the company moving forward.

Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great" products.

Based on over two hundred interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook's leadership and its impact on Jobs's loyal lieutenants, new product development, and Apple's relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers.

Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.



From the Back Cover



Based on more than two hundred interviews with current and former executives, business partners, Apple watchers, and others, Haunted Empire is an illuminating portrait of Apple today--without the legendary Steve Jobs--that offers clues to its future.

With nuanced insights and colorful details that only a seasoned journalist could glean, Wall Street Journal technology reporter Yukari Iwatani Kane goes beyond the myths and headlines. She explores CEO Tim Cook's leadership and its impact on Steve Jobs's loyal lieutenants, new product development, and Apple's relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers.

Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.



Review Quotes




"This well-paced, vividly detailed narrative reveals the machine surrounding the Jobsian ghost at Apple and brings the company's high-flying mythology down to earth." -- Publishers Weekly

"This well-paced, vividly detailed narrative reveals the machine surrounding the Jobsian ghost at Apple and brings the company's high-flying mythology down to earth." -- Publishers Weekly


Dimensions (Overall): 7.9 Inches (H) x 5.2 Inches (W) x 1.1 Inches (D)
Weight: .6 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 384
Genre: Business + Money Management
Sub-Genre: Corporate & Business History
Publisher: Harper Business
Format: Paperback
Author: Yukari Iwatani Kane
Language: English
Street Date: July 7, 2015
TCIN: 87455710
UPC: 9780062128263
Item Number (DPCI): 247-41-8943
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 1.1 inches length x 5.2 inches width x 7.9 inches height
Estimated ship weight: 0.6 pounds
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