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Hello Kitty Kids' Sanrio 10L Single Backpack
$8.99 reg $14.99
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save $6.00 (40% off)In Stock
Eligible for registries and wish lists
Fit & style
- 16" H x 12" W x 5" D
- Large interior compartment with
- Separate printed padded laptop sleeve
- Top loop for hanging
- 2 foam mesh side pockets
- Additional front pocket for storage
- Highly visible reflective trim for safety
- Printed Straps
- Printed id tag on inside back wall
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About this item
Fit & style
- 16" H x 12" W x 5" D
- Large interior compartment with
- Separate printed padded laptop sleeve
- Top loop for hanging
- 2 foam mesh side pockets
- Additional front pocket for storage
- Highly visible reflective trim for safety
- Printed Straps
- Printed id tag on inside back wall
Get ready to sparkle your way through the school year with this magical Hello Kitty and Friends Backpack! Bursting with glitter, shimmer, and your favorite Sanrio characters, this bag is a total showstopper. Whether you’re heading to class, a playdate, or a big adventure, this backpack brings the WOW factor every step of the way!
Features That Shine:
Ultimate Squad Goals: Show off your Sanrio besties! Hello Kitty, My Melody, Kuromi, Badtz-Maru, Keroppi, Pompompurin, Chococat, and Cinnamoroll all come together on the glittery front pocket!
Sparkle Galore: Covered in dazzling blue sequins and topped with a holographic, glitter-filled front pocket that moves as you do — it’s like a party in your backpack!
Fuzzy Friend: Comes with a fluffy, sky-blue pom-pom keychain for extra cuteness overload!
Cozy & Comfy: Padded shoulder straps and back panel = all-day comfort, even on your busiest days.
Packed with Personality: Bright blue interior with an adorable character checkered print, plus a name tag to make it totally yours!
Super Spacious: Big enough to hold books, folders, a tablet, and more — with side mesh pockets for your water bottle or little treasures!
Whether you're the classroom fashion icon or the playground trendsetter, the Hello Kitty and Friends Glitter Dream Backpack is your perfect companion for turning everyday moments into sparkling memories!
Features That Shine:
Ultimate Squad Goals: Show off your Sanrio besties! Hello Kitty, My Melody, Kuromi, Badtz-Maru, Keroppi, Pompompurin, Chococat, and Cinnamoroll all come together on the glittery front pocket!
Sparkle Galore: Covered in dazzling blue sequins and topped with a holographic, glitter-filled front pocket that moves as you do — it’s like a party in your backpack!
Fuzzy Friend: Comes with a fluffy, sky-blue pom-pom keychain for extra cuteness overload!
Cozy & Comfy: Padded shoulder straps and back panel = all-day comfort, even on your busiest days.
Packed with Personality: Bright blue interior with an adorable character checkered print, plus a name tag to make it totally yours!
Super Spacious: Big enough to hold books, folders, a tablet, and more — with side mesh pockets for your water bottle or little treasures!
Whether you're the classroom fashion icon or the playground trendsetter, the Hello Kitty and Friends Glitter Dream Backpack is your perfect companion for turning everyday moments into sparkling memories!
Dimensions (Overall): 16 Inches (H) x 12 Inches (W) x 5 Inches (D)
Suggested Age: 3 Years and Up
Shell Material: Polyester
Bag Structure: Softside
Interior Features: Laptop Pocket
Exterior Features: Reflective Tape, 2-Bottle Holders, Adjustable Strap, Front Accessory Pocket
Main Compartment Closure: Zip Closure
Fabric Name: Woven
Capacity (Volume): 10 Liter
Used For: Travel, School
Fits Laptop: Up to 15 Inches
Battery: No Battery Used
Care & Cleaning: Care Instructions Not Provided, Spot or Wipe Clean
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 92989362
UPC: 198849007301
Item Number (DPCI): 069-03-7021
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 19.19 inches length x 14.07 inches width x 2.64 inches height
Estimated ship weight: 1.135 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does the backpack have any safety features?
submitted by AI Shopping Assistant - 11 days ago
A: Yes, it includes highly visible reflective trim for added safety during low-light conditions.
submitted byAI Shopping Assistant - 11 days agoAi generated
Q: What additional features does the backpack offer for comfort?
submitted by AI Shopping Assistant - 11 days ago
A: It has padded shoulder straps and a back panel for all-day comfort during use.
submitted byAI Shopping Assistant - 11 days agoAi generated
Q: What type of material is the backpack made from?
submitted by AI Shopping Assistant - 11 days ago
A: The backpack is made from durable polyester, ensuring longevity and style.
submitted byAI Shopping Assistant - 11 days agoAi generated
Q: What characters are featured on the backpack?
submitted by AI Shopping Assistant - 11 days ago
A: The backpack features Hello Kitty, My Melody, Kuromi, Badtz-Maru, Keroppi, Pompompurin, Chococat, and Cinnamoroll.
submitted byAI Shopping Assistant - 11 days agoAi generated
Q: What is the maximum laptop size this backpack can hold?
submitted by AI Shopping Assistant - 11 days ago
A: This backpack can accommodate laptops up to 15 inches in size.
submitted byAI Shopping Assistant - 11 days agoAi generated
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4.7 out of 5 stars with 44 reviews
quality: 4 out of 5
value: 4.4 out of 5
80% would recommend
26 recommendations
5 out of 5 stars
20 October, 2025Verified purchase
Petfect
Great quality great storage beautiful design
2 out of 5 stars
Thumbs down graphic, would not recommend
14 October, 2025Verified purchase
Defective
As others have mentioned, the “magic sequins” are stuck. This is my second try.
5 out of 5 stars
Thumbs up graphic, would recommend
10 October, 2025Verified purchase
The backpack
It’s so cute. I love it and the price is amazing like nine dollars. I am going to get this for my friend if she wants a new backpack, her name is Scarlett
5 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025Verified purchase
Happy First Grader
My 6 year old granddaughter selected this backpack online, when she received it she was over-the-top delighted. And for me, the price was exceptional
5 out of 5 stars
Thumbs down graphic, would not recommend
11 September, 2025
is this for boys too
is this also for boys too for elementary school
1 out of 5 stars
Thumbs down graphic, would not recommend
2 September, 2025Verified purchase
Broke
The back pack strap broke before my daughter left the house for the first day of school. Definitely cheaply made.
5 out of 5 stars
Thumbs up graphic, would recommend
27 August, 2025Verified purchase
Hello kitty at a good price!
The first one we got had a tear in the front, but Target exchanged it right away for the same backpack. It’s adorable and really matches my child’s personality! The quality is great, it’s not too big on her, and the colors are so vibrant.
5 out of 5 stars
Thumbs up graphic, would recommend
24 August, 2025Verified purchase
Gotta love HK
This year's backpack choice for my granddaughter. Nice to see things that I don't see in every single store out there.
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2025Verified purchase
Adorable
Very cute! Love all the details!
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2025Verified purchase
Hello Kitty and Friends School Backpack
This item arrived similar to the photo presented at website. My niece would definitely enjoy this backpack for school.
2 out of 5 stars
Thumbs down graphic, would not recommend
1 August, 2025Verified purchase
Plastic is stuck
The front pocket is supposed to have a snow globe like effect with the sequin inside that shakes. The top plastic is stuck to the bottom so all the sequins are stuck. You can barely see the characters’ face. When I try to separate the plastic layers, the top layer pulls off the color of the bottom layer. I try going to the store to see if I can find one that is not like that and they are all the same. I am returning this.
5 out of 5 stars
Thumbs up graphic, would recommend
31 July, 2025Verified purchase
HELLO KITTY!
Nice quality for a character bookbag. Really cute too! My daughter is six and it’s a good size for her. And sparkles!
5 out of 5 stars
Thumbs up graphic, would recommend
15 July, 2025Verified purchase
HK Backpack
My daughter loves it Super Cute!
5 out of 5 stars
Thumbs up graphic, would recommend
10 July, 2025Verified purchase
Great design
Kids will love this, great for school
5 out of 5 stars
Thumbs up graphic, would recommend
4 July, 2025Verified purchase
Great purchase!
Got this for my daughter and the quality was superb. It is roomy, love the laptop sleeve inside it as well as the details on the back straps. Price point was such a great deal
1 out of 5 stars
Thumbs down graphic, would not recommend
2 July, 2025Verified purchase
Sequin is stuck
Sequin is stuck on characters faces and won’t move .This is my second backpack order and much as you try for it to move it’s very stuck and won’t shift places.
5 out of 5 stars
Thumbs up graphic, would recommend
26 June, 2025Verified purchase
Sanrio
I love it great and sturdy use for my kids as a diaper bag also
5 out of 5 stars
Thumbs up graphic, would recommend
22 June, 2025
Great back to school backpack!!
[This review was collected as part of a promotion.] This is a full-size, school style backpack- the stock photos don’t show this very clearly- and although it is a little big for my 4 year old, it was too cute to pass up! The backpack is adorable with its sequin and confetti details. It’s also super functional- it features an inner sleeve for laptop or tablet, and two side pockets for bottles. The material is super basic, nothing of overly high quality but for the price point I feel like it is very reasonable. We used this as a carry on on a recent flight and were able to adjust the straps well enough so my daughter could carry it on her back. I received an incentive to write this review.
5 out of 5 stars
Thumbs up graphic, would recommend
16 June, 2025
Large kids backpack with magic sequins
[This review was collected as part of a promotion.] We bought this because it was the perfect combination of all my daughter’s favorite things: Hello Kitty, the color blue, sequins, and a snow globe design! I will have to say that I had no clue how big a 10L backpack was. I even tried searching online but still couldn’t figure out how big it was. That’s why a picture says a thousand words. This backpack is huge on my three year old. But she loves it and will eventually grow into it. I received an incentive to write this review.
5 out of 5 stars
Thumbs up graphic, would recommend
16 June, 2025
Fun and bright and colorful hello Kitty backpack
[This review was collected as part of a promotion.] We were super excited to find this hello Kitty backpack when we found it my daughter was super excited because she absolutely loves. Hello Kitty. the backpack Is a nice size of adjustable straps in the back the zipper is a really nice high-quality. There is a zipper part at the bottom as well as one in the back that’s bigger for binders and notebooks. The front pocket is perfect for pens and pencils or any you must have items we highly recommend this backpack because it’s well made and ready to go. I received an incentive to write this review.