How to Negotiate Effectively - (Creating Success) 3rd Edition by Anthony Kasozi (Paperback)

About the Book

Oliver looks at the vital principles of good negotiation, a skill essential for improved business performance and better business relationships. Full of tips, tools, and techniques, "How to Negotiate Effectively" explores every aspect of the negotiation process.

Book Synopsis

How to Negotiate Effectively provides tips, tools and techniques for getting it right. It explores and advises on every aspect of the negotiation process, including: tactics and counter-measures, handling deadlock, making concessions, enhancing your authority and getting the best deal.

This new edition also contains material on identifying true decision makers, and how to spot buying signals in negotiations.

An essential step-by-step guide, How to Negotiate Effectively will help anyone achieve a balanced 'win-win' outcome every time.

Review Quotes

"Sensibly written, with useful devices - such as the PREPBAR acronym (Plan, Reherse, Explore, Propose, Bargain, Agree, Review) - its a handy book if youre involved in any aspect of buying or selling"-- "Management Today, October 2010"

About the Author

David Oliver is Managing Director of Insight Marketing, and also Associate Director of the Marketing Guild. He writes regularly for the press and runs seminars around the world on negotiation, professional selling skills and practical marketing.