About this item
- Gluten Free
- Simple Ingredients
Highlights
- Go ahead and enjoy the unbelievable fresh butter taste made with real, simple ingredients from I Can't Believe It's Not Butter! Original buttery spread!
- This irresistibly creamy spread contains no artificial flavors, no artificial preservatives and 0 grams trans fat* per serving.* See nutrition information for fat and saturated fat content
- 70% less saturated fat and 40% fewer calories than butter
- From muffins to deliciously fluffy eggs to mouthwatering banana bread, I Can't Believe It's Not Butter! Original buttery spread is great for spreading, cooking and baking all your favorite dishes!
- Gluten Free
- 0mg cholesterol per serving. Good source of Omega-3 ALA. Contains 215 mg of omega-3 ALA per serving (13% of the 1.6g daily value)
I Can't Believe It's Not Butter! Original offers fresh butter taste with no artificial preservatives. It is made with real, simple ingredients like a delicious blend of oils, purified water, and a pinch of salt. This irresistibly creamy spread contains no artificial flavors, no artificial preservatives, and 0g of trans fat per serving.
Contains: Soy, Milk
May Contain: Milk
Serving Size: 1.0 tablespoons
Store: In a Refrigerated location at Refrigerated
Exterior Container: Plastic Tub
Features: Non-GMO
Dietary Needs: Gluten free, 0 grams trans fat, Kosher
Form: Spread
State of Readiness: Ready to eat
Servings: 30.0, Approximate
Container features: Easy open, resealable
Exterior container weight: 15.0 ounces
Milk source: Cow
TCIN: 13050220
UPC: 040600345002
Item Number (DPCI): 284-13-0036
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Gluten Free
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.
Simple Ingredients
A product that meets Target's definition of "Minimum Requirements" in the Food "wellness standard": no synthetic flavors, synthetic colors, synthetic preservatives, or synthetic sweeteners; no high fructose corn syrup; no added synthetic trans fat.
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Ratings & reviews
2756Most recent reviews
Awful
1 out of 5 stars
lisa1231 — 28 days ago
This butter instantly makes any toast soggy and gross. It should be discontinued. Gross!!see moreof the reviewer's review
Not as Buttery
4 out of 5 stars
jdgordon — 1 month ago
I have been a user of ICBINB since I first tried it back in 2010. I have noticed a difference in the taste lately; I assume it is due to the new changes made in its manufacture. It is still good, but I will need to do some comparisons now with what I used to use in order to justify the expense. I...see moreof the reviewer's review
Rich Taste
5 out of 5 stars
punchie61 — 2 months ago
I love the taste and flavor. I love baking with it. I love the value and the fact it has no cholesral in itsee moreof the reviewer's review
Great Taste in Mashed Potatoes
5 out of 5 stars
CindyFin — 6 months ago
I've always been a butter person. But I must say I love the taste of this product on potatoes. I use yellow gold potatoes for my mash and they come out delicious. I love this product on baked potatoes as well. I guess what I'm saying is use this product on anything potato!see moreof the reviewer's review
Potassium
4 out of 5 stars
Tkiddo — 6 months ago
Why don't you have the grams of potassium on your label????? IT SHOULD BE ON THE NUTRITION LABEL!!!! PLEASE ADD IT....see moreof the reviewer's review
New formula a disappointment
3 out of 5 stars
Neal8400 — 9 months ago
I have been a loyal consumer of ICBINB (Light) for years. At first, it truly did taste like butter. It was amazing. But then the formula was changed (I believe, among other changes, buttermilk was eliminated). Now it tastes like every other margarine. I still buy it, more out of habit than anythin...see moreof the reviewer's review
Size of continer
1 out of 5 stars
WendyC0528 — 10 months ago
I enjoy ICBINB. Is there a continer 15 oz. & the other 65 oz. Please have a size between 30-36 oz. Thank you. [This review was collected as part of a promotion.]see moreof the reviewer's review
Best Spread Never!!!
5 out of 5 stars
Charla60 — 1 year ago
Eating at my godmother's house mostly every night in the early 80s, I saw she used this spread for everything, and her food was always delicious, so once I starting living on my own, I started using I can't believe it's not Butter, and have been using it ever since, which is over 25 years now. No m...see moreof the reviewer's review
Review images
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