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I Can't Believe It's Not Butter! Original Buttery Spread - 15oz
$4.29 ($0.29/ounce)
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About this item
Highlights
- Certified as a heart-healthy food by the American Heart Association*
- Rich in Omega-3 ALA: contains 375mg per 1 tbsp. serving (23% of the 1.6g daily value)
- No artificial flavors or artificial preservatives
- 70% less saturated fat than dairy butter**
- 40% fewer calories than dairy butter**
Description
Love adding a creamy, buttery taste to your meals? I Can't Believe It's Not Butter!® Original Spread has you covered! Plus, it's certified as a heart-healthy food by the American Heart Association®*, free from artificial flavors and artificial preservatives and has 70% less saturated fat than dairy butter**. Perfect for spreading, cooking and topping over your favorite dishes! Tasty with unbelievable additional benefits, now that’s a win-win!
Serving Size: 14.0 g
Serving Per Container: 30
Amount :
Calories: 60
% Daily Value*
Total Fat 6g8%
Saturated Fat 2g10%
Trans Fat 0g
Polyunsaturated Fat 3g
Monounsaturated Fat 1.5g
Sodium 90mg4%
Total Carbohydrate 0g0%
Protein 0g
Vitamin D mcg20%
Vitamin A mcg20%
Vitamin E mg20%
Vitamin B12 mcg20%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
water, good oils (soybean, palm kernel, palm), salt, lecithin (soy), natural flavors, lactic acid, vitamins (e, d2, a, b12)†, beta carotene (color), †vitamins e acetate and a palmitate' '
Features: Non-GMO
Form: Spread
State of Readiness: Ready to Use
Package Quantity: 1
Milk source: Soy
Net weight: 15 Ounces
TCIN: 13050220
UPC: 040600345002
Item Number (DPCI): 284-13-0036
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.31 inches length x 3.59 inches width x 4.8 inches height
Estimated ship weight: 1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Is this butter dairy free? Is it safe for dairy allergies?
submitted by Anna - 12 days ago
A: Hello. I Can’t Believe It’s Not Butter! Original does not contain dairy ingredients, but it is made in a facility that also processes dairy, so there is a possibility of cross-contact. Because of this, we do not recommend it for guests with a severe milk allergy. Thank you for your question.
submitted byBrand Expert - 4 days agoBrand expert
Q: What kind of vinegar is used in this
submitted by cookie - 5 months ago
A: Hello. Distilled white vinegar is used in I Can't Believe It's Not Butter! Original Buttery Spread. Thank you.
submitted byBrand Expert - 5 months agoBrand expert
Q: How much saturated fat
submitted by Mix Dee - 10 months ago
A: 2gm according to the label. I’d skip this and buy real butter instead. It’s more natural and less ingredients and no chemicals to preserve it.
submitted byMissy - 10 months ago
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4.2 out of 5 stars with 4298 reviews
quality: 4.36 out of 5
taste: 4 out of 5
value: 4.38 out of 5
82% would recommend
17 recommendations
1 out of 5 stars
29 November, 2025
originally posted on icantbelieveitsnotbutter.com
What did you do?!
I always bought the original product (yellow & red container), but just bought your new version (yellow & brown container), what did you change or leave out because the taste is now terrible! And why did you change an already good product that now is no longer in stores?!?!?!?
1 out of 5 stars
28 November, 2025
originally posted on icantbelieveitsnotbutter.com
Changed to over buttery flavor
We have been using ICBINB for well over 20 years. The taste has changed slightly off and on over time, but it used to always be a solid go to and was reliable for cooking (replacing basic butter) for our needs. The change recently to a more creamy taste has been a huge change and we are going to look into other products. It does not mix well, was un needed (have a "creamy" version in addition to "original" would have been great), and is very overwhelming a flavor. I'm sorry to say but this is horrible now and no one in our household wants to buy it anymore. Additionally we certainly do not recommend the new taste to any of our friends or family anymore. The new design on the side of the containers are nice. That is all.
1 out of 5 stars
14 November, 2025
originally posted on icantbelieveitsnotbutter.com
Change it back!
Why on earth did you guys change the original and add this nutririch ingredient. It’s absolutely awful. I can’t stand the taste. I miss the old formula.
5 out of 5 stars
10 November, 2025
originally posted on influenster.com
Delicious!!!
I literally love this Can’t believe it’s not butter! I eat it on my toast in the morning. With being on Weight Watchers this is great! It’s 0 points and much healthier than regular butter. It has the spray container which makes it very convenient. Smells just like butter and the flavor is perfect.
5 out of 5 stars
7 November, 2025
originally posted on icantbelieveitsnotbutter.com
Number one in our house real
Have been using I can't believe it's not butter for years. The tub and the spray,!
5 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2025Verified purchase
(no review title)
Love it. Taste great on everything.
4 out of 5 stars
21 October, 2025
originally posted on influenster.com
Good butter substitute
I Can’t Believe it’s Not Butter is a good butter substitute and my family has used it for years. The taste is good and it’s soft a spreadable on everything.
5 out of 5 stars
17 October, 2025
originally posted on influenster.com
It tastes so creamy, not like other butters when u
This is the only butter that I use for years. It can be used in anything. With slice of toasted bread or in cooking. The best part is that you don't taste heavy butter taste.
5 out of 5 stars
14 October, 2025
originally posted on icantbelieveitsnotbutter.com
(no review title)
This is an amazing product! I'm been using it since ever since. Thank you for keeping it coming. Continue to keep on keeping on. From the beautiful island of Saipan in the CNMI. TAKE CARE GOD BLESS
5 out of 5 stars
11 October, 2025
originally posted on influenster.com
Great butter!
We use this butter on bread and veggies. The ingredients are healthy and its tub packaging makes it easy to access and spread on anything. Taste like butter and good price.
1 out of 5 stars
10 October, 2025
originally posted on icantbelieveitsnotbutter.com
Horrible, inedible taste
I have been buying the olive oil flavor for years. Just bought 2 containers and they are I edible! I don't know what you did to the recipe but this product gives a rancid that's to anything I put it on. Please go back to the original good taste!
5 out of 5 stars
2 October, 2025
originally posted on influenster.com
So smooth!
[This review was collected as part of a promotion.] I love how easy it is to spread this on toast/bagles! The taste is great too and it always makes what I am eating taste even better! I like how easy the package is to open and it does seal tight so there is no air getting into the spread!
4 out of 5 stars
30 September, 2025
originally posted on influenster.com
butter
great substitute for butter! It tastes just like the real thing, definitely lives up to the name. Good on many things from bread to a baked potato.
1 out of 5 stars
26 September, 2025
originally posted on icantbelieveitsnotbutter.com
There was a bug in the butter
We bought a tub of I Can’t Believe It’s Not Butter today to try a cookie recipe. We dumped it into a just cleaned bowl and there was a bug in the butter. It had been mixed in, it had not previously been in the bowl. It was very surprising and disgusting. We threw it away but have a picture of the bug in the butter.
5 out of 5 stars
24 September, 2025
originally posted on influenster.com
Buttery taste without the guilt
[This review was collected as part of a promotion.] I Can’t Believe It’s Not Butter! is a tasty, budget friendly spread that works well for toast, veggies, and cooking. It has a smooth, creamy texture and a buttery flavor that’s surprisingly close to the real thing, but with less saturated fat. It’s also easy to spread straight from the fridge. While you can tell it’s not actual butter if you’re a purist, it’s a great everyday option for anyone wanting a lighter alternative without giving up flavor.
5 out of 5 stars
19 September, 2025
originally posted on icantbelieveitsnotbutter.com
Delicious addition to any food!
My husband and I, love I can't believe it's not butter. We have used it for many years for frying eggs, on toast, and over vegetables. It can't be beat!
4 out of 5 stars
12 September, 2025
originally posted on influenster.com
It’s a decent substitute
[This review was collected as part of a promotion.] I’ve been using this for my cornbread and it’s a decent butter substitute. The tub may seem small but you get a lot for the size and price. I’ve also used it to butter the tops of my cornbread muffins and mix in my rice!
5 out of 5 stars
10 September, 2025
originally posted on icantbelieveitsnotbutter.com
(no review title)
I buy I can't Believe it's not butter whenever it's on sale or I have a coupon we're on a fixed income. We really love the taste.
5 out of 5 stars
9 September, 2025
originally posted on influenster.com
Perfectly spreadable!
[This review was collected as part of a promotion.] Love love love this butter !! It worked amazing for baking, cornbread and even toast ! It tastes great and you’d never know that it’s not butter I will def buy again. Great price and great product
5 out of 5 stars
7 September, 2025
originally posted on influenster.com
Staple at home
[This review was collected as part of a promotion.] This is actually a staple in our house. We typically go with the lighter version of it, but this one is great too. It has a nice spreadable texture and it melts well. We try to stick away from real butter just because of cholesterol and saturated fat levels. The flavor is good. The product lasts a while.