About this item
I Can't Believe It's Not Butter! Original offers fresh butter taste with no artificial preservatives. It is made with real, simple ingredients like a delicious blend of oils, purified water, and a pinch of salt. This irresistibly creamy spread contains no artificial flavors, no artificial preservatives, and 0g of trans fat per serving.
Contains: Soy, Milk
May Contain: Milk
Serving Size: 1.0 tablespoons
Store: In a Refrigerated location at Refrigerated
Exterior Container: Plastic Tub
Features: Non-GMO
Dietary Needs: Gluten free, 0 grams trans fat, Kosher
Form: Spread
State of Readiness: Ready to eat
Servings: 30.0, Approximate
Container features: Easy open, resealable
Exterior container weight: 15.0 ounces
Milk source: Cow
TCIN: 13050220
UPC: 040600345002
Item Number (DPCI): 284-13-0036
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Gluten Free
A product that has an unqualified independent third-party certification, or carries an on-pack statement relating to the finished product being gluten-free.
Non-GMO
A product that has an independent third-party certification, or carries an unqualified on-pack statement relating to the final product being made without genetically engineered ingredients.
Simple Ingredients
A product that meets Target's definition of "Minimum Requirements" in the Food "wellness standard": no synthetic flavors, synthetic colors, synthetic preservatives, or synthetic sweeteners; no high fructose corn syrup; no added synthetic trans fat.
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Guest reviews
2753Most recent reviews
Great Taste in Mashed Potatoes
(would recommend)
5 out of 5 stars
CindyFin — 2 months ago
I've always been a butter person. But I must say I love the taste of this product on potatoes. I use yellow gold potatoes for my mash and they come out delicious. I love this product on baked potatoes as well. I guess what I'm saying is use this product on anything potato!see moreof the reviewer's review
Potassium
(would recommend)
4 out of 5 stars
Tkiddo — 2 months ago
Why don't you have the grams of potassium on your label????? IT SHOULD BE ON THE NUTRITION LABEL!!!! PLEASE ADD IT....see moreof the reviewer's review
New formula a disappointment
(would recommend)
3 out of 5 stars
Neal8400 — 5 months ago
I have been a loyal consumer of ICBINB (Light) for years. At first, it truly did taste like butter. It was amazing. But then the formula was changed (I believe, among other changes, buttermilk was eliminated). Now it tastes like every other margarine. I still buy it, more out of habit than anythin...see moreof the reviewer's review
Size of continer
(would recommend)
1 out of 5 stars
WendyC0528 — 6 months ago
I enjoy ICBINB. Is there a continer 15 oz. & the other 65 oz. Please have a size between 30-36 oz. Thank you. [This review was collected as part of a promotion.]see moreof the reviewer's review
Best Spread Never!!!
(would recommend)
5 out of 5 stars
Charla60 — 9 months ago
Eating at my godmother's house mostly every night in the early 80s, I saw she used this spread for everything, and her food was always delicious, so once I starting living on my own, I started using I can't believe it's not Butter, and have been using it ever since, which is over 25 years now. No m...see moreof the reviewer's review
Ultimately wonderful!
(would recommend)
5 out of 5 stars
Martin — 11 months ago
Yes I brought it into my home, dunno why I waited so long. When it is chilled it is still very much spreadable without destroying the toast. Even with home made pie crusts, the end result is perfect, that coming from years of using butter in the pie pastry. FABULOUS!see moreof the reviewer's review
Great taste and hundreds of uses
(would recommend)
5 out of 5 stars
JWD000 — 1 year ago
One treat my family and i share is popping home made popcorn on the stove. I do not use standard liquid vegetable oils, no, what we do is place the uncooked kernels in the pan, and then we put several heaping scoops of ICBINB on top of the corn. Then we lightly salt it and cover it with a lid soon ...see moreof the reviewer's review
love it
(would recommend)
5 out of 5 stars
lupe — 1 year ago
I love this product. It is delicious and very affordable.see moreof the reviewer's review
Review images
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