I Can't Believe It's Not Butter! Original Buttery Spread - 15oz
$4.29 when purchased online
Target Online store #3991
About this item
Highlights
- Certified as a heart-healthy food by the American Heart Association*
- Rich in Omega-3 ALA: contains 375mg per 1 tbsp. serving (23% of the 1.6g daily value)
- No artificial flavors or artificial preservatives
- 70% less saturated fat than dairy butter**
- 40% fewer calories than dairy butter**
Description
Love adding a creamy, buttery taste to your meals? I Can't Believe It's Not Butter!® Original Spread has you covered! Plus, it's certified as a heart-healthy food by the American Heart Association®*, free from artificial flavors and artificial preservatives and has 70% less saturated fat than dairy butter**. Perfect for spreading, cooking and topping over your favorite dishes! Tasty with unbelievable additional benefits, now that’s a win-win!
Serving Size: 1 tbsp
Serving Per Container: 30
Amount 1 tbsp (14g):
Calories: 60
% Daily Value*
Total Fat 6grm8%
Saturated Fat 2grm10%
Trans Fat 0grm0%
Polyunsaturated Fat 3grm0%
Monounsaturated Fat 1.5grm0%
Sodium 90mg4%
Total Carbohydrate 0grm0%
Protein 0grm0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
purified water, soybean oil, palm and palm kernel oil, salt, lecithin (soy), natural flavor, vinegar, vitamin a palmitate, beta carotene (color).
Allergens & Warnings:
Contains: milk and soy.Contains: Soy, Milk
Features: Non-GMO
Form: Spread
State of Readiness: Ready to Use
Package Quantity: 1
Milk source: Soy
Net weight: 15 Ounces
TCIN: 13050220
UPC: 040600345002
Item Number (DPCI): 284-13-0036
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.67 inches length x 4.83 inches width x 3.07 inches height
Estimated ship weight: 1.042 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: How much saturated fat
submitted by Mix Dee - 5 months ago
A: 2gm according to the label. I’d skip this and buy real butter instead. It’s more natural and less ingredients and no chemicals to preserve it.
submitted byMissy - 4 months ago
Trending Butter & Margarine
Discover more options
$18.03
reg $20.32 Sale
Related Categories
- Butter & Margarine
- Holiday Baking Kitchen Essenti...
- Ketogenic Foods
- Brunch Ideas
- Plant Based Dairy
- P&G: Family Care
Guests are saying
The product has garnered mixed feedback from guests, with many praising its creamy texture and versatility in cooking and baking. It is often used as a healthier alternative to butter, appreciated for its flavor and ease of use. However, some guests have reported recent changes in taste and quality, leading to disappointment. Overall, it remains a popular choice for those seeking a butter substitute that can enhance various dishes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 4083 reviews
quality: 4.31 out of 5
taste: 3.92 out of 5
value: 4.33 out of 5
81% would recommend
16 recommendations
Something changed
2 out of 5 stars
Angie66 - 2 months ago
originally posted on icantbelieveitsnotbutter.com
It used to be my go to product. I like it better than butter, however, I don’t know what has changed, but the tub and sticks are both terrible. It smells bad and tastes even worse. I will no longer buy it.
1 reply from I Can't Believe It's Not Butter! team - 18 days ago
Hi, there! We’re sorry to hear this and appreciate you bringing this to our attention. Please reach out to our customer service team with this information—we’re happy to take a closer look and make things right: https://www.florafoodgroup.com/contact/
Something Wrong
1 out of 5 stars
NoddyUK - 2 months ago
originally posted on icantbelieveitsnotbutter.com
Something has happened to this product, it no longer melts on hot crumpets or baked potatoes, it takes ages to melt in a pan and it will not mix well with scrambled eggs,, what has happened
1 reply from I Can't Believe It's Not Butter! team - 18 days ago
Hi, there! We’re sorry to hear this and appreciate you bringing this to our attention. Please reach out to our customer service team with this information—we’re happy to take a closer look and make things right: https://www.florafoodgroup.com/contact/
Great product
5 out of 5 stars
maryh572_7662 - 3 months ago
originally posted on influenster.com
Taste profile is good, packaging is well done, taste profile is yummy, sustainability is good, ingredients are okay. I usually use this every time I cook
(no review title)
1 out of 5 stars
Anna - 3 months ago
originally posted on icantbelieveitsnotbutter.com
I Like this product but I get very soon problem with spray. Stop working very soon I have open and using spreading, am I doing something wrong? thanks for advice
1 reply from I Can't Believe It's Not Butter! team - 18 days ago
Hi, there! We’re sorry to hear this and appreciate you bringing this to our attention. Please reach out to our customer service team with this information—we’re happy to take a closer look and make things right: https://www.florafoodgroup.com/contact/
Cooking is made simple with delicious butter.
5 out of 5 stars
cindyn89_1008 - 4 months ago
originally posted on influenster.com
I really like butter (I can't beliver it's not butter!!) is the perfect seasoning for children's dishes and family dishes: Cheap, delicious, easy to dissolve, no lumps. - For children, it can be used to marinate braised meat, stir-fry vegetables to make fried dishes, make cakes, fried rice, helping to increase flavor and easily absorb nutrients. - For families, all dishes can be easily seasoned for a delicious flavor. - Pure and natural: OMEGA 3 supplemented margarine products use 100% natural ingredients, ensuring high safety, suitable for everyone.
1 reply from Marketing team - 18 days ago
Hi there! We're happy to hear you're enjoying you're spread! Thank you so much for sharing!
Taste and smell Terrible
2 out of 5 stars
Greg34986 - 5 months ago
originally posted on icantbelieveitsnotbutter.com
We've been purchasing "I can't believe its not butter" for years but the last two to three containers smell and taste unappealing. I thought maybe it was just me but my wife noticed the difference too.
1 reply from I Can't Believe It's Not Butter! team - 18 days ago
Hi, there! We’re sorry to hear this and appreciate you bringing this to our attention. Please reach out to our customer service team with this information—we’re happy to take a closer look and make things right: https://www.florafoodgroup.com/contact/
Taste Really Different
2 out of 5 stars
Fran - 5 months ago
originally posted on icantbelieveitsnotbutter.com
I have been using your product for many years. But recently I have threw away three tubs. I thought I was buying spoiled, "I can't believe its not butter." Then yesterday I told my fiance to pick up some margarine for the bake potatoes I was preparing. He bought, "I can't believe its not butter. And I must say, I'm done with this product."
Waste of Money
1 out of 5 stars
Brenna - 7 months ago
originally posted on icantbelieveitsnotbutter.com
I always loved I Can’t Believe It’s Not Butter until today, when I opened the lid to use it there was mold on the inner plastic covering it. The best by date is not until January 2025, so there is no reason it should be moldy already. There was over half a container left which all ended up in the trash now. Very disappointing and such a huge waste of money.
Love I Can’t Believe It’s Not Butter for Everythin
5 out of 5 stars
FrontStreetMama - 7 months ago
originally posted on icantbelieveitsnotbutter.com
Love I Can’t Believe It’s Not Butter for everything.
I can't believe it's not Butter the original
1 out of 5 stars
Yessi - 7 months ago
originally posted on icantbelieveitsnotbutter.com
I have used this product for many years and now I had to stop because it tastes like plastic and poison.
Delicious
5 out of 5 stars
aileens4729_4662 - 7 months ago
originally posted on influenster.com
We absolutely love this stuff in my house. My favorite for sure is using it in place of oil for eggs in the morning or really just any cooking or baking. It really has a great flavor, and the price point is great as well. 
Nasty
1 out of 5 stars
Ray1892 - 7 months ago
originally posted on icantbelieveitsnotbutter.com
I can't believe it's not butter? Yeah I can just nasty
Taste has changed in the UK, too.
1 out of 5 stars
Nicolette - 7 months ago
originally posted on icantbelieveitsnotbutter.com
this product has been my favorite for years however the taste is not the same anymore. I will stop buying this product as it has a cheap margarine taste, not buttery at all.
Just nasty
1 out of 5 stars
Bob1 - 8 months ago
originally posted on icantbelieveitsnotbutter.com
I will never buy it again. I can't believe it's not butter yeah I can believe it's not butter taste like crap
Smells BAD
1 out of 5 stars
Crys99 - 8 months ago
originally posted on icantbelieveitsnotbutter.com
Haven’t purchased in a while and decided to buy it for a rather option and because I remembered it being a great mimic of butter. Like many others, mine had a very sour + Chemical like taste and smelled very much rancid. Will NOT be purchasing again as the recipe has definitely changed. I will go back to buying butter or other competitive butter substitutes.
I CAN believe it’s not butter!
1 out of 5 stars
JenX - 9 months ago
originally posted on icantbelieveitsnotbutter.com
Recently bought this spread because it’s cheaper than butter and remember it actually tasting like butter when we regularly bought it years ago. Something has definitely changed with its recipe because the flavor now is nothing like real butter. I used it on pancakes and it had a sour taste and thick consistency to it. I will pay the extra couple dollars for actual butter, thank you.
Number one Butter - Better than Butter
5 out of 5 stars
Peter1210 - 10 months ago
originally posted on icantbelieveitsnotbutter.com
Great for everyday cooking and baking. Excellent taste and creamy texture.
I’ve gotten 3 tubs of this and they taste very bad
1 out of 5 stars
Sallp - 10 months ago
originally posted on icantbelieveitsnotbutter.com
I have used this butter for years and the last 3 tubs taste like poison. Don’t know if you changed your ingredients or what but I will never use this butter again
This stuff tastes disgusting
1 out of 5 stars
Virginia - 11 months ago
originally posted on icantbelieveitsnotbutter.com
What has happened to ICBINB lately? It tastes like rotten vegetables. I have been a long long time buyer and it has never tasted like this before. Bought a large tub with a best buy by date of Dec 2024 and had to bring it back to the store because of the rotten taste. Thought it was rancid. Exchanged for a small tub with a Nov 2024 sell date and it tastes just as bad. Bringing that tub back as well. I'll just have to find another brand. Very very disappointing.
husband loves this on toast
5 out of 5 stars
lbpga - 11 months ago
originally posted on icantbelieveitsnotbutter.com
We always have this on hand my husband prefers this even on corn, I use the sticks for cookies