I Can't Believe It's Not Butter! Original Buttery Spread - 15oz
$3.99 sale price when purchased online
$4.29 list price
Target Online store #3991
About this item
Highlights
- Certified as a heart-healthy food by the American Heart Association*
- Rich in Omega-3 ALA: contains 375mg per 1 tbsp. serving (23% of the 1.6g daily value)
- No artificial flavors or artificial preservatives
- 70% less saturated fat than dairy butter**
- 40% fewer calories than dairy butter**
Description
Love adding a creamy, buttery taste to your meals? I Can't Believe It's Not Butter!® Original Spread has you covered! Plus, it's certified as a heart-healthy food by the American Heart Association®*, free from artificial flavors and artificial preservatives and has 70% less saturated fat than dairy butter**. Perfect for spreading, cooking and topping over your favorite dishes! Tasty with unbelievable additional benefits, now that’s a win-win!
Serving Size: 1 tbsp
Serving Per Container: 30
Amount 1 tbsp (14g):
Calories: 60
% Daily Value*
Total Fat 6grm8%
Saturated Fat 2grm10%
Trans Fat 0grm0%
Polyunsaturated Fat 3grm0%
Monounsaturated Fat 1.5grm0%
Sodium 90mg4%
Total Carbohydrate 0grm0%
Protein 0grm0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
purified water, soybean oil, palm and palm kernel oil, salt, lecithin (soy), natural flavor, vinegar, vitamin a palmitate, beta carotene (color).
Allergens & Warnings:
Contains: milk and soy.Contains: Soy, Milk
Features: Non-GMO
Form: Spread
State of Readiness: Ready to Use
Package Quantity: 1
Milk source: Soy
Net weight: 15 Ounces
TCIN: 13050220
UPC: 040600345002
Item Number (DPCI): 284-13-0036
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.67 inches length x 4.83 inches width x 3.07 inches height
Estimated ship weight: 1.042 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: What kind of vinegar is used in this
submitted by cookie - 1 month ago
A: Hello. Distilled white vinegar is used in I Can't Believe It's Not Butter! Original Buttery Spread. Thank you.
submitted byBrand Expert - 1 month agoBrand expert
Q: How much saturated fat
submitted by Mix Dee - 7 months ago
A: 2gm according to the label. I’d skip this and buy real butter instead. It’s more natural and less ingredients and no chemicals to preserve it.
submitted byMissy - 6 months ago
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3.8 out of 5 stars with 119 ratings
$113.17
reg $121.74 Sale
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Guests are saying
The product has garnered mixed feedback from guests, with many praising its creamy texture and versatility in cooking and baking. It is often used as a healthier alternative to butter, appreciated for its flavor and ease of use. However, some guests have reported recent changes in taste and quality, leading to disappointment. Overall, it remains a popular choice for those seeking a butter substitute that can enhance various dishes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 4179 reviews
quality: 4.31 out of 5
taste: 3.92 out of 5
value: 4.33 out of 5
81% would recommend
16 recommendations
(no review title)
5 out of 5 stars
treelady02 - 12 days ago
originally posted on icantbelieveitsnotbutter.com
Ever since I tried "I Can't Believe It's Not Butter" I don't use any other butter spread. It's delicious!
Good
5 out of 5 stars
rangesme_7241 - 12 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The butter was great. It’s a good price. Nice packaging. It works great. The texture is smooth. And it smells great. I used it for every while I cook and bake. You get a big amount for the price.
it’s become a go-to staple for me.
4 out of 5 stars
thng21_803 - 12 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] From personal experience, I Can’t Believe It’s Not Butter! Original Spread has been a surprisingly tasty and reliable butter alternative in my kitchen. It has a smooth, creamy texture that spreads easily and melts well on warm toast, with a light buttery flavor that doesn’t taste artificial. I like that it’s plant-based, lower in saturated fat than regular butter, and contains no trans fats or preservatives, which makes it feel like a healthier everyday option. It also works great for light cooking or baking when I want something heart-friendlier without sacrificing too much flavor. Overall, it’s become a go-to staple for me.
Tastes great and easy to spread
5 out of 5 stars
maryv163_7367 - 14 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I really like the taste of this product better than butter. It is creamy and easy to spread. It comes in a nice plastic container that is great for storing leftovers.
Butter
5 out of 5 stars
- 14 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is one of the best butters I have used. I like the texture it's awsome to cook with. I love the creamy smoothness of it and it spreads on bread perfect.
Good
4 out of 5 stars
amyistan_9319 - 15 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The classic butter spread that’s not butter. Easy to spread and tastes good. Texture is soft snd creamy once melted. Overall real butter seams best to me but this is a good substitute.
It's ok but not my first choice.
4 out of 5 stars
andread445_7802 - 19 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] It's not my favorite butter but it does the job. I have used it in the past and have recommend to family members. Just doesn't spread like other butters i have used and that is very important to me.
Definitely recommend
5 out of 5 stars
arinas7_8336 - 20 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Tastes like regular butter to be honest, nothing special really. Spreads super smooth though. I use it on toast. I really like the packaging though, it’s easier for me to use.
Great features and taste.
5 out of 5 stars
Sarinha12 - 21 days ago
originally posted on icantbelieveitsnotbutter.com
I bought this a month ago and feel bad for myself for not buying it before. I really love it, the flavor and the ingredients so good!!!
One of the best oil spreads
5 out of 5 stars
kiarag74_5684 - 23 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love using this vegetable oil spread, it taste just like butter. It has a creamy soft texture that is not hard like other vegetable spreads, and this is easy to spread on food you would usually put this on like toast, crackers, and more. This vegetable oil spread definitely is worth the money because it really does have a butter taste.
Excellent taste can be used with any foods
5 out of 5 stars
anhn78_2354 - 27 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This item is amazing the taste is unbelievable. The texture is smooth and rich tasting. I love this smell it’s a fresh Buttery smell. I will continue to purchase this to assist with cholesterol good health scores. Really impressed with the quality! Much healthier choice than standard butter. Taste is awesome, lends a delicate yet distinct butery, nutt-like taste. Love it. Plus it's shelf stable. Far greater longevity.
Smooth
5 out of 5 stars
chelseam293_4828 - 28 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This spread is nice and smooth. Smells like butter and isn't far off from actual butter. Not a bad bank for your buck. Package is easy to open and light.
Taste Closest To Real Butter Than Any Other Margar
5 out of 5 stars
marleneh278b_3116 - 28 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is what I used to solely use til I switched to real butter but it’s always nice to have some on hand. It’s cost more for less which is a bummer. It’s creamy & smooth, easy to spread. I like the stand out packaging so it’s easy to find in the butter aisle.
Love how smooth it is
5 out of 5 stars
ivyr36_9320 - 28 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’ve been eating this butter since I was a kid. I love how soft the butter is and easy to spread. It tastes really good, so good I could eat it by itself. I can use this for everything I would use butter for
Looking for stick form in original
5 out of 5 stars
Wanda - 28 days ago
originally posted on icantbelieveitsnotbutter.com
I'm looking for the stick form in the original. The salted sticks have buttermilk in them. Can't use for my cake recipe. Made it taste awful.
It taste delicious
5 out of 5 stars
johnnyp11_6005 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I'm use to butter on everything, but when my wife switched I was very skeptical. The texture was good and the taste was much better than I expected. I believe I can eat this from now on and feel better. I highly recommend it.
A Delicious, Heart-Healthy Alternative 💛
5 out of 5 stars
nafisag2_6935 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I use this spread daily on toast, potatoes, and for sautéing, and it performs beautifully. It spreads easily from the fridge and melts to add a rich, buttery flavor to dishes without the heaviness. My family often says it "tastes like real butter," and it works well in recipes, too. Priced similarly to other butter substitutes, this 15‑oz tub lasts a long time in my kitchen. Its versatility as both a spread and cooking ingredient provides excellent value. Additionally, it's certified heart-healthy by the American Heart Association and contains Omega-3 ALA. The durable plastic tub seals tightly, keeps the spread fresh, and has a wide top for easy scooping. When I open it, a warm, comforting buttery aroma wafts out—no artificial scents, just natural richness that enhances cooking. The texture is creamy and smooth, making it easy to spread straight from the fridge, while also melting beautifully into sauces and baked goods. Overall, I'm really impressed by I Can't Believe It's Not Butter!—it delivers a classic buttery experience without the drawbacks. I'd definitely recommend it as a reliable, heart-healthy alternative that doesn't sacrifice taste or performance
👍🏼
4 out of 5 stars
jeremyc47_1645 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] For not being real butter, this taste really good. The price is very reasonable. Definitely does the job in his little healthier. I would definitely recommend for someone looking for a butter alternative.
I CAN believe it's not butter!
1 out of 5 stars
kimberleyhdd14_5020 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This product was easy to claim and buy at the store. The packaging is nice and sturdy. The product itself was nice and soft in the container, and easier to get out than spreadable butter. The product, however, had no taste at all. No butter taste and no margarine taste. I was not a fan. I will not be buying this again
The best buttery spread.
4 out of 5 stars
roxiejay_4730 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I had the chance to try the I Can’t Believe It’s Not Butter spread over the past week. I’m a lover of a simple bread and butter snack but the different butter alternatives I’ve tried have usually had an unpleasant flavor or mouthfeel. After one bite, I knew this spread was different. The flavor is closer to butter or buttery popcorn flavors. It’s not too salty or sweet and it’s easily spreadable even while cold. No need to leave it out on the counter to warm up!! It’s packaged nicely and is very affordable - way cheaper than butter and no dealing with sticks that need a separate tray. I have paired it with some flaky finishing salt, or with some fine salami and it’s quite good. I also enjoy it melted over popcorn.