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I'm Afraid Debbie from Marketing Has Left for the Day - by Morten Münster (Paperback)
$11.99 sale price when purchased online
$17.99 list price
Target Online store #3991
About this item
Highlights
- How to Use Behavioral Design to Create Change in the Real World In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.
- About the Author: Morten Münster is an adviser in behavioral design.
- 304 Pages
- Business + Money Management, Management Science
Description
Book Synopsis
How to Use Behavioral Design to Create Change in the Real World In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioral design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.About the Author
Morten Münster is an adviser in behavioral design. Among his clients are Adidas, Hyper Island, Danske Bank, NATO, Leo Pharma, and several public institutions. He writes regularly about management and strategy in financial newspapers.Dimensions (Overall): 8.4 Inches (H) x 5.5 Inches (W) x 1.2 Inches (D)
Weight: .75 Pounds
Suggested Age: 22 Years and Up
Sub-Genre: Management Science
Genre: Business + Money Management
Number of Pages: 304
Publisher: Laurence King
Format: Paperback
Author: Morten Münster
Language: English
Street Date: March 16, 2021
TCIN: 94139593
UPC: 9781786278951
Item Number (DPCI): 247-38-2839
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 1.2 inches length x 5.5 inches width x 8.4 inches height
Estimated ship weight: 0.75 pounds
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