Images with Impact - by Kerri L Ruttenberg (Paperback)

About the Book

Packed with hundreds of full-color graphics, Images with Impact: Design and Use of Winning Trial Visuals is a "must-have" for trial lawyers to help turn trial themes into visual images that juries are more likely to understand, believe, and remember.

Book Synopsis

Many studies have been conducted over the years on the importance of visual perception and visual communication. The consistent takeaway is that using visuals makes a difference in how humans communicate. And then there's the jury setting itself--it is like no other. And that matters, too. Appreciating how jury trials are fundamentally different from other communication settings is critical to the effective design of our trial visuals.

At its core, Images with Impact: Design and Use of Winning Trial Visuals is about helping to win trials with effective visual images. Each chapter builds to give substantive ideas, design guidance, and practical and legal tips for improving jury visuals.

About the Author

Kerri Ruttenberg is a trial lawyer based in Washington, D.C., and a partner in a toptier global law firm. With a local and national practice, Kerri has tried cases in state and federal courts around the country. Kerri centers her practice on white-collar and complex criminal defense and parallel civil enforcement actions. She has secured defense jury verdicts in cases involving a broad spectrum of allegations ranging from securities fraud, conspiracy and False Claims Act violations to kidnapping, grand larceny and first-degree murder. In addition, Kerri has represented clients in litigation, bench trials and arbitrations involving patent infringement, antitrust violations, theft of trade secrets and contract and fiduciary duty claims. Kerri has consistently been selected to Washington DC Super Lawyers every year since 2013. Beyond her significant trial victories, Kerri also has a successful appellate practice, and has been selected to the National Law Journal's "Appellate Hot List." Based on nearly 20 years of trial experience and juror interviews, as well as her own study of graphic design and frequent work with designers, Kerri conducts seminars and a continuing legal education program on the design and use of visuals for effective communication. Lawyers, law students, professors and expert witnesses and consultants have attended Kerri's presentations, later implementing her strategies in jury and bench trials, significant motions, expert reports and even in the classroom. When she's not practicing law, giving presentations on visual communication or reading books on graphic design, Kerri is an avid landscape and travel photographer. She has had a gallery showing in Maryland, and much of her photography is featured at an internationally-recognized healthcare institute based in Baltimore.