Inclusion, Inc. - by Sara Sanford (Hardcover)

About the Book

"Inclusion, Inc tackles the realities of workplace bias and reveals an innovative, proven approach--changing mechanics rather than mindsets--that businesses can adopt today to design bias out and equity in and harness the collective intelligence of their employees. Readers will learn exactly what equity looks like, how to adjust "cultural levers" to create systemic change, and how to avoid common DEI pitfalls that are counterproductive, despite good intentions. This is not a book on personal behaviors. It is an opportunity to plan for equity like any other critical business function, by implementing sustainable, cost-effective solutions that yield measurable returns. Drawing from case studies of GEN-certified organizations, data from thousands of surveys, interviews with executive-level changemakers, and innovations from behavioral economics and design-centered thinking, this book gives readers--employees to executives--tools to counterbias at any level in their organization."--

Book Synopsis

Design systemic equity and diversity into your organization

Inclusion, Inc: How to Design Intersectional Equity into the Workplace moves beyond having tough conversations to deliver an innovative and proven approach to organizational diversity. Eschewing the "mindset-first" approach taken by many diversity, equity, and inclusion (DEI) programs, author and GEN founder Sara Sanford focuses on countering the systemic barriers that abet inequity by adjusting "cultural levers" to facilitate organization-wide change.

Inclusion, Inc offers sustainable and cost-effective solutions that yield real, measurable returns, supported by:

• Data from thousands of surveys and interviews with executive-level changemakers.
• Case studies from GEN-certified organizations.
• Innovations drawn directly from the latest in behavioral economics and design-centered thinking.

Perfect for business leaders, human resources and DEI professionals, and scholars and students of business, Inclusion, Inc will also prove invaluable to underrepresented employees and their allies seeking real, evidence-based solutions to the dilemma they frequently face: assimilate, or leave.

From the Back Cover

Proven, concrete diversity strategies from an undisputed leader in the field

"Inclusion, Inc brings much-needed clarity to a crucial conversation that too often swings between extremes of superficiality and excessive complexity. Sanford has created an accessible and practical guide for employers looking to go beyond diversity to meaningful inclusion. The evidence-backed, straightforward solutions in this book can be invaluable in creating a sustainable, inclusive future of work."
--MATTHEW BISHOP, Former Business Editor, The Economist; bestselling author, Philanthrocapitalism: How Giving Can Save the World

"Inclusion, Inc's design-based approach finally demystifies DEI, with practical, operationalizable solutions that cause real change. Sanford gives readers a step-by-step playbook for engineering bias out of the workplace by adjusting cultural levers. For anyone overwhelmed by the DEI conversation, this book answers the question, 'What can we do that actually works?' Inclusion, Inc is essential reading for anyone looking to go beyond talk to meaningful action."
--JONATHAN SPOSATO, Founder, GeekWire and PicMonkey; author, Better Together: 8 Ways Working with Women Leads to Extraordinary Products and Profits

"Sanford encourages us to consider our words and actions through the lens of the macro-level systems in which we all operate, as opposed to the more legacy-driven approach of influencing individual behaviors. This is exactly the kind of intersectional, design-based approach we need for our workplaces to be truly inclusive."
--NKIRU BALONWU, Founder and Co-Chair, African Women on Board; CEO, Spinlet; Recipient of the 2020 Powerlist International Award

About the Author

SARA SANFORD is the Founder of GEN and architect of the GEN Certification, the gold standard for intersectional equity in the workplace. Her insights make her an internationally sought-after speaker and advisor on DEI strategy and communication. She is a popular TED speaker and lecturer at the University of Washington's School of Information.