Institutional Advancement - (Philanthropy and Education) by E Proper & T Caboni (Paperback)

About the Book

"Institutional Advancement reviews published empirical research on advancement in higher education, 1991-2013, and explore the field of higher education administration known as institutional advancement, a field that includes fundraising, alumni relations, public relations and marketing. Also called "development," this branch of the administrative apparatus is responsible for communicating with the public and raising support, both financial and attitudinal. Proper and Caboni ask why donors give, and scrutinize the effects of fundraising, ethics, the role of leadership in advancement, history, and public relations on the institution. A primer on the state of the field and a useful tool for advancement researchers, this extensive compilation of literature opens the door for a new generation of research scholars"--

Book Synopsis

Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.

Review Quotes

"Institutional Advancement is a compendium that should be found on every researcher's desk in the field. Proper and Caboni have cataloged the published and unpublished scholarship in the past two decades in a volume that those both new and well versed in the research will use as a reference moving forward." - Noah D. Drezner, Associate Professor, Columbia University, USA

"More than two decades of philanthropy literature have been synthesized into a very readable text. Proper and Caboni's thoughtful research is a welcome addition to the field of institutional advancement, and I was engrossed in the book from page one. I cannot wait to share it with students and colleagues in the field." - Kim Nehls, Executive Director of the Association for the Study of Higher Education, University of Nevada, Las Vegas, USA

About the Author

Author Eve Proper: Eve Proper is Assistant Professor at LIM College, USA. Author Timothy C. Caboni: Tim Caboni is Associate Dean for External Relations and Professional Education and Associate Professor of the Practice of Public Policy and Higher Education at Peabody College, Vanderbilt University, USA.