New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsRoller Rabbit x TargetEasterHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Apple iPhone 17 - 2 of 4Apple iPhone 17 - 3 of 4Apple iPhone 17 - 4 of 4
Apple iPhone 17 - 1 of 4

Apple iPhone 17 (512GB) - Lavender

Price Varies

ColorLavender
  • Black
  • White
  • Sage
  • Mist Blue
  • Lavender
Capacity512GB

Out of Stock

Free & easy returns

Free & easy returns

Return this item in store within 14 days for a full refund.
Eligible for registries and wish lists

Call 855-996-1904 to order now or order online – Learn How

At a glance

About this item

Highlights

  • DESIGNED TO DELIGHT. BUILT TO LAST.—iPhone 17 comes in five gorgeous colors, with a brighter 6.3-inch display,¹ and a Ceramic Shield 2 front that’s 3x more scratch resistant.²
  • 6.3-INCH DISPLAY WITH PROMOTION. BRIGHTER. BRILLIANT.—Smooth scrolling with ProMotion up to 120Hz, better outdoor contrast with 3000 nits peak brightness, and 33% fewer reflections.¹
  • STUNNING SHOTS—Capture super-high-resolution shots by default with the advanced 48MP Dual Fusion camera system, 2x optical-quality zoom, and 48MP Fusion Ultra Wide camera.
  • 18MP CENTER STAGE FRONT CAMERA—Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.
  • A19 CHIP. POWER PLAYER. ENERGY EXPERT.—With a 5-core GPU, the enhanced neural engine helps power everything you to do on iPhone—from Apple Intelligence3 to AAA games.
  • CHARGES FAST. MAKES IT LAST.—All-day battery life with up to 30 hours of video playback.⁴ Charge up to 50% in 20 minutes.⁵
  • IOS 26. NEW LOOK. EVEN MORE MAGIC.—A fresh design with Liquid Glass. Beautiful, delightful, and instantly familiar. With a more vibrant Lock Screen, customizable backgrounds and polls in Messages, Call Screening, and more.⁶
  • BUILT FOR APPLE INTELLIGENCE—Personal, private, powerful. Write, express yourself, and get things done effortlessly.³
  • SATELLITE FEATURES—If you don’t have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks.⁷ In a severe car crash, iPhone can connect to emergency services when you can’t.⁸
  • STRONGER CONNECTIVITY. SUPERFAST SPEEDS.—Stay connected at faster speeds with secure connections to Wi-Fi 7,⁹ 5G networks,¹⁰ and Bluetooth 6, plus eSIM.¹¹
  • ESIM, FLEXIBLE. SECURE. SEAMLESS.—iPhone 17 activates with an eSIM.¹¹ With eSIM, you enjoy greater flexibility, enhanced convenience, increased security, and seamless connectivity, especially when traveling internationally.
  • PRIVACY—A whole new level of privacy and security. Built in.

Description

iPhone 17. More delightful. More durable. 6.3-inch ProMotion display,¹ Ceramic Shield 2, all 48MP rear cameras, Center Stage front camera, A19 chip, and more.

Legal
¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
²Compared with previous-generation iPhone.
³Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
⁴All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
⁵Testing conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.
⁶Some features may not be available for all countries or all areas.
⁷Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Some satellite features require a carrier plan. SMS messaging via satellite is available on supported cariers. SMS message rates may apply. Satellite connectivity is provided by Globalstar and its affiliates. See support.apple.com/kb/HT213885 for more information.
⁸iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
⁹Wi‑Fi 7 available in countries and regions where supported.
¹⁰Data plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see apple.com/iphone/cellular.
¹¹iPhone 14, iPhone 15, iPhone 16, iPhone 17, and iPhone Air models are activated with an eSIM and do not support a physical SIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan (which may include restrictions on switching service providers and roaming, even after contract expiration). See your carrier for details. To learn more, visit apple.com/esim.

Technical specifications
Go to apple.com/iphone/compare for a complete set.
Dimensions (Overall): 5.89 Inches (H) x 2.81 Inches (W) x .31 Inches (D)
Weight: 6.24 Ounces
Product Model: Apple iPhone 17
Electronics Condition: New
Electronics Features: Always-On Display
Connection Type: USB-C
Operating System: Apple iOS
Data Storage Capacity: 512GB
Required, Not Included: All Necessary Components Are Included
Screen Resolution: 2622 x 1206
Wireless Frequency/Band: 5G
Video Recording Resolution: 4K
Wireless Technology: Wi-Fi 7 (IEEE 802.11be), 5G, Bluetooth 6.0
Screen Size: 6.3 Inches
Processor Speed: 1 GHz
IP rating: IP68
Processor model: A19 Chip
Camera Megapixels (Front Facing): 18 MP
Camera Megapixels (Rear Facing): 48 MP
Contract Type: Contract
Compatible Service Providers: AT&T
Battery: 1 Non-Universal Lithium Ion
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: September 19, 2025
TCIN: 90539887
UPC: 195950642889
Item Number (DPCI): 255-14-5814
Origin: Made in the USA and Imported
Contract Cell Phone Coverage Or Contract Disclaimer:
All carrier/phone availability varies by location. Price requires New or eligible renewal 2-yr wireless voice agreement with qualifying data plan, credit approval and may require deposit. Subject to carrier agreement terms and conditions. Excludes taxes & surcharges. Subject to activation and early termination fees. Restrictions apply. Monthly access, data, overage, taxes and other charges apply. Price match not valid on mobile phones. REDcard™ 5% Rewards not eligible on Target.com purchases.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.63 inches length x 3.52 inches width x 1.07 inches height
Estimated ship weight: 0.74 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Hii i was wondering if the phone comes with a plan? or do you HAVE to have a AT&T account?

submitted by Zinai - 3 months ago
  • A: hverg fuv sffvbfvdsfhuv

    submitted byHarley - 2 months ago
  • A: Aksjsksuakajs MMejejehek

    submitted byJoshuakelly - 8 days ago
  • A: Hi, thank you for reaching out about Apple iPhone 17. This phone is locked to the ATT plan. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 3 months ago
    Target expert support

Q: Can be nice to yalldjth

submitted by Joshuakelly - 8 days ago
  • A: Hi, thanks for reaching out about Apple iPhone 17 To better understand your individual needs, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 8 days ago
    Target expert support

Q: Is this phone good for kids? What is the apple screen philosophy and how is it different from the Gabb one? Are there ways for kids to hack this at all?

submitted by Margo - 11 days ago
  • A: Hi, thanks for reaching out about the Apple iPhone 17. Gabb Philosophy to protect by removing the risk. A tool for utility (calls/texts). No browser, no social media, no App Store. If you want a device that requires zero monitoring because the "bad stuff" simply doesn't exist on it, stick with Gabb. If you want a device that grows with your child and you don't mind playing "cat and mouse" with parental control settings, the iPhone 17 is the gold standard. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.

    submitted byRena - 11 days ago
    Target expert support

Q: does it have a esim?

submitted by Lundon - 2 months ago
  • A: A: Hi C, thanks for reaching out about Apple iPhone 17 Yes, the iPhone 17 (including the Pro, Pro Max, and the new ultra-thin "Air" models) features advanced eSIM technology. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 2 months ago
    Target expert support

Q: Can I finance the phone

submitted by Noah - 4 months ago
  • A: Hi, thanks for reaching out about Apple iPhone 17 To receive the most accurate answer to this question, we would suggest reaching out to our Target Guest Services team, available at 1-800-440-0680. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 4 months ago
    Target expert support

Q: Is the iphone unlocked with no carrier?

submitted by Jacob Helenhouse - 4 months ago
  • A: Hi, thanks for reaching out about Apple iPhone 17. No, this device is locked with AT&T. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 4 months ago
    Target staff support

Additional product information and recommendations

Guests also viewed

Apple iPhone 17e

See price in cart
4.4 out of 5 stars with 2170 reviews
100% would recommend
1 recommendations
5 out of 5 stars
3 February, 2026
originally posted on ATT.com
Image

Camera Quality is AMAZING

Amazing camera quality! Also even more obsessed with the color than I thought I’d be. It’s so pretty!
CeNedra
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
3 February, 2026

lavender

Super pretty color and good camera
Fun game
Did you find this review helpful?
5 out of 5 stars
1 February, 2026
originally posted on ATT.com
Image

5star

Awesome product …………………..
PacBell
Did you find this review helpful?
1 out of 5 stars
30 January, 2026

(no review title)

0;.''
yazli
Did you find this review helpful?
5 out of 5 stars
30 January, 2026
originally posted on ATT.com
Image

Great phone

Great phone so far. Love the color and the camera!
Avidly reading
Did you find this review helpful?
3 out of 5 stars
20 December, 2025
originally posted on ATT.com
Image

No big difference

Not Much different than my 13 other Than graphics and I really don’t Like Them
Fancykitty
Did you find this review helpful?
5 out of 5 stars
14 December, 2025
originally posted on ATT.com
Image

iPhone 17

Fantastic upgrade from my prior phone, iPhone 17. Apple quality is evident in both the hardware and software. I love this new phone!
Old Nantucket
1 guest found this review helpful. Did you?
5 out of 5 stars
21 November, 2025
originally posted on ATT.com
Image

I phone 17 review

It took a little bit to adjust the settings how I like it but now I love it!
Ashley R624
Did you find this review helpful?
1 out of 5 stars
15 November, 2025
originally posted on ATT.com
Image

Not happy with 18

I should’ve kept my iPhone 12. This is slow the screen freezes up and calls go silent mid conversation
Amanda Cu
Did you find this review helpful?
3 out of 5 stars
12 November, 2025
originally posted on ATT.com
Image

Disappointing Battery Life

I upgraded to this phone and find the battery life sub-par, inadequate, and disappointing.
Jesse Funk
Did you find this review helpful?
5 out of 5 stars
25 October, 2025
originally posted on ATT.com
Image

Everything about the phone is lit

I love my phone the camera is lit
Crystal fieldd
Did you find this review helpful?
2 out of 5 stars
17 October, 2025
originally posted on ATT.com
Image

Freezes often!

The phone freezes often and the touch screen seems to not detect my finger often also. Pages close while browsing and theres not many features to fix pictures. I will definitely be going to galaxy as soln as the newest one comes out.
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy