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Apple iPhone 17 - 2 of 4Apple iPhone 17 - 3 of 4Apple iPhone 17 - 4 of 4
Apple iPhone 17 - 1 of 4

Apple iPhone 17 (256GB) - Lavender

Price Varies

ColorLavender
  • Black
  • White
  • Sage
  • Mist Blue
  • Lavender
Capacity256GB

Out of Stock

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Free & easy returns

Return this item in store within 14 days for a full refund.
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At a glance

About this item

Highlights

  • DESIGNED TO DELIGHT. BUILT TO LAST.—iPhone 17 comes in five gorgeous colors, with a brighter 6.3-inch display,¹ and a Ceramic Shield 2 front that’s 3x more scratch resistant.²
  • 6.3-INCH DISPLAY WITH PROMOTION. BRIGHTER. BRILLIANT.—Smooth scrolling with ProMotion up to 120Hz, better outdoor contrast with 3000 nits peak brightness, and 33% fewer reflections.¹
  • STUNNING SHOTS—Capture super-high-resolution shots by default with the advanced 48MP Dual Fusion camera system, 2x optical-quality zoom, and 48MP Fusion Ultra Wide camera.
  • 18MP CENTER STAGE FRONT CAMERA—Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.
  • A19 CHIP. POWER PLAYER. ENERGY EXPERT.—With a 5-core GPU, the enhanced neural engine helps power everything you to do on iPhone—from Apple Intelligence3 to AAA games.
  • CHARGES FAST. MAKES IT LAST.—All-day battery life with up to 30 hours of video playback.⁴ Charge up to 50% in 20 minutes.⁵
  • IOS 26. NEW LOOK. EVEN MORE MAGIC.—A fresh design with Liquid Glass. Beautiful, delightful, and instantly familiar. With a more vibrant Lock Screen, customizable backgrounds and polls in Messages, Call Screening, and more.⁶
  • BUILT FOR APPLE INTELLIGENCE—Personal, private, powerful. Write, express yourself, and get things done effortlessly.³
  • SATELLITE FEATURES—If you don’t have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks.⁷ In a severe car crash, iPhone can connect to emergency services when you can’t.⁸
  • STRONGER CONNECTIVITY. SUPERFAST SPEEDS.—Stay connected at faster speeds with secure connections to Wi-Fi 7,⁹ 5G networks,¹⁰ and Bluetooth 6, plus eSIM.¹¹
  • ESIM, FLEXIBLE. SECURE. SEAMLESS.—iPhone 17 activates with an eSIM.¹¹ With eSIM, you enjoy greater flexibility, enhanced convenience, increased security, and seamless connectivity, especially when traveling internationally.
  • PRIVACY—A whole new level of privacy and security. Built in.

Description

iPhone 17. More delightful. More durable. 6.3-inch ProMotion display,¹ Ceramic Shield 2, all 48MP rear cameras, Center Stage front camera, A19 chip, and more.

Legal
¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
²Compared with previous-generation iPhone.
³Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
⁴All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
⁵Testing conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.
⁶Some features may not be available for all countries or all areas.
⁷Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Some satellite features require a carrier plan. SMS messaging via satellite is available on supported cariers. SMS message rates may apply. Satellite connectivity is provided by Globalstar and its affiliates. See support.apple.com/kb/HT213885 for more information.
⁸iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
⁹Wi‑Fi 7 available in countries and regions where supported.
¹⁰Data plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see apple.com/iphone/cellular.
¹¹iPhone 14, iPhone 15, iPhone 16, iPhone 17, and iPhone Air models are activated with an eSIM and do not support a physical SIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan (which may include restrictions on switching service providers and roaming, even after contract expiration). See your carrier for details. To learn more, visit apple.com/esim.

Technical specifications
Go to apple.com/iphone/compare for a complete set.
Dimensions (Overall): 5.89 Inches (H) x 2.81 Inches (W) x .31 Inches (D)
Weight: 6.24 Ounces
Product Model: Apple iPhone 17
Electronics Condition: New
Electronics Features: Always-On Display
Connection Type: USB-C
Operating System: Apple iOS
Data Storage Capacity: 256GB
Required, Not Included: All Necessary Components Are Included
Screen Resolution: 2622 x 1206
Wireless Frequency/Band: 5G
Video Recording Resolution: 4K
Wireless Technology: Wi-Fi 7 (IEEE 802.11be), 5G, Bluetooth 6.0
Screen Size: 6.3 Inches
Processor Speed: 1 GHz
IP rating: IP68
Processor model: A19 Chip
Camera Megapixels (Front Facing): 18 MP
Camera Megapixels (Rear Facing): 48 MP
Contract Type: Contract
Compatible Service Providers: AT&T
Battery: 1 Non-Universal Lithium Ion
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: September 19, 2025
TCIN: 90539825
UPC: 195950642834
Item Number (DPCI): 255-14-6328
Origin: Made in the USA and Imported
Contract Cell Phone Coverage Or Contract Disclaimer:
All carrier/phone availability varies by location. Price requires New or eligible renewal 2-yr wireless voice agreement with qualifying data plan, credit approval and may require deposit. Subject to carrier agreement terms and conditions. Excludes taxes & surcharges. Subject to activation and early termination fees. Restrictions apply. Monthly access, data, overage, taxes and other charges apply. Price match not valid on mobile phones. REDcard™ 5% Rewards not eligible on Target.com purchases.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.63 inches length x 3.52 inches width x 1.07 inches height
Estimated ship weight: 0.74 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Hii i was wondering if the phone comes with a plan? or do you HAVE to have a AT&T account?

submitted by Zinai - 4 months ago
  • A: Hi, thank you for reaching out about Apple iPhone 17. This phone is locked to the ATT plan. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 4 months ago
    Target expert support

Q: What type of connection does the iPhone 17 use?

submitted by AI Shopping Assistant - 16 days ago
  • A: The iPhone 17 uses a USB-C connection for charging and data transfer.

    submitted byAI Shopping Assistant - 16 days ago
    Ai generated

Q: What is the camera resolution for the rear camera?

submitted by AI Shopping Assistant - 16 days ago
  • A: The rear camera of the iPhone 17 has a resolution of 48 MP.

    submitted byAI Shopping Assistant - 16 days ago
    Ai generated

Q: What is the screen resolution of the iPhone 17?

submitted by AI Shopping Assistant - 16 days ago
  • A: The iPhone 17 features a screen resolution of 2622 x 1206 for sharp visuals.

    submitted byAI Shopping Assistant - 16 days ago
    Ai generated

Q: What is the processor model in the iPhone 17?

submitted by AI Shopping Assistant - 16 days ago
  • A: The iPhone 17 is powered by the A19 chip for enhanced performance.

    submitted byAI Shopping Assistant - 16 days ago
    Ai generated

Q: Which wireless technology is supported by the iPhone 17?

submitted by AI Shopping Assistant - 16 days ago
  • A: The device supports Wi-Fi 7, 5G, and Bluetooth 6.0 for connectivity.

    submitted byAI Shopping Assistant - 16 days ago
    Ai generated

Q: Hi, My carrier is Boost Mobile. Is this phone compatible w/it?

submitted by AM - 21 days ago
  • A: Hi, thanks for reaching out about Apple iPhone 17 To verify compatibility of this device please contact Boost mobile. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJustin - 20 days ago
    Target expert support

Q: Can I use my own carrier.

submitted by Judy - 1 month ago
  • A: Hi, thanks for reaching out about the Apple iPhone 17 Yes, you can use your own carrier with the iPhone 17 If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.

    submitted byRena - 1 month ago
    Target expert support

Q: Is this phone brand new or used

submitted by Serenity - 2 months ago
  • A: Hi, thanks for reaching out about Apple iPhone 17 This listing is for the iPhone 17 to come new in box, never opened or used. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 2 months ago
    Target expert support

Q: What is the AT&T plan detail?

submitted by Serenity - 2 months ago
  • A: Hi, thanks for reaching out about Apple iPhone 17. As of March 2026, AT&T has several specific plans and promotional offers for the iPhone 17 lineup. Whether you are looking for the flagship Pro models or the newly released budget-friendly iPhone 17e, here are the current plan details: 1. Device Deals & Trade-In Offers AT&T’s current strategy is "Best Deals for Everyone," meaning both new and existing customers qualify for the same trade-in credits. iPhone 17 Pro / Pro Max: You can get the Pro for $0/month or the Pro Max for as low as $2.78/month with an eligible trade-in (valued at $230+) on a qualifying unlimited plan. iPhone 17: Currently available for $0/month with an eligible trade-in (valued at $130+). iPhone 17e (The New "Budget" Model): Launched this month (March 2026). You can get it for $5.99/month with no trade-in required on any unlimited plan. 2. Required Wireless Plans To qualify for the device credits, you must be on one of AT&T’s Unlimited plans. Note that these are 36-month installment agreements. Unlimited Premium PL: The top-tier plan with no data throttling, 60GB of hotspot data, and free roaming in 20 Latin American countries. Unlimited Extra EL: Mid-tier with 75GB of high-speed data before potential slowing and 30GB of hotspot. Unlimited Starter SL: The most affordable unlimited option (approx. $75.99/mo for a single line before discounts). This is the minimum requirement for most "free" phone deals. 3. Key Plan Features for 2026 Next Up Anytime ($10/mo): This is an optional add-on that allows you to upgrade to the latest iPhone every year (or once you’ve paid off 33% of your device). It is highly recommended if you plan to move to the iPhone 18 next year. AT&T Guarantee: AT&T currently guarantees that existing customers will always get the same "best" deals as new customers on the iPhone 17 series. Switching Credit: If you are switching from another carrier, AT&T is offering up to $800 per line to help pay off your current device balance. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 1 month ago
    Target staff support

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1 reply from AT&T CARE - Andres team - 10 days ago
Hi there, we appreciate you sharing your experience! It is common to see higher battery usage in the first few days as your new iPhone 17 sets up and organizes files, photos, and apps in the background. If this continues, we recommend checking your Battery Usage by App in Settings to see if a specific app is causing the drain. You can also find great tips on optimizing your battery life at apple.com/batteries/maximizing-performance. We want you to get the most out of your new phone, so feel free to reach out if you need further assistance.
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Hi there, Sam! Thank you for taking the time to share your feedback with us. We’re sorry to hear that your experience with the iPhone 17 didn’t meet your expectations. Feeling disappointed with camera quality or features, especially after upgrading, is incredibly frustrating, and we understand why you’d feel that way. We highly recommend checking out the iPhone User Guide. 🔗https://support.apple.com/guide/iphone/welcome/ios It’s a helpful resource with clear explanations of new features, tips for customizing your settings, and practical advice to improve battery life and overall performance. We hope this makes your iPhone easier and more enjoyable to use. Your perspective is important, and we appreciate you letting us know how the device performed for you. If you’d like help exploring camera settings, AI features, or even alternative devices that might better match what you’re looking for, our team is always here to support you. Thank you again for sharing your experience. Your feedback helps us continue improving the options and support we provide.
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