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Apple iPhone 17 - 2 of 4Apple iPhone 17 - 3 of 4Apple iPhone 17 - 4 of 4
Apple iPhone 17 - 1 of 4

Apple iPhone 17 (256GB) - Mist Blue

Price Varies
ColorMist Blue
  • Black
  • White
  • Sage
  • Mist Blue
  • Lavender
Capacity256GB

Out of Stock

Free & easy returns

Free & easy returns

Return this item in store within 14 days for a full refund.
Eligible for registries and wish lists

Call 855-996-1904 to order now or order online – Learn How

At a glance

About this item

Highlights

  • DESIGNED TO DELIGHT. BUILT TO LAST.—iPhone 17 comes in five gorgeous colors, with a brighter 6.3-inch display,¹ and a Ceramic Shield 2 front that’s 3x more scratch resistant.²
  • 6.3-INCH DISPLAY WITH PROMOTION. BRIGHTER. BRILLIANT.—Smooth scrolling with ProMotion up to 120Hz, better outdoor contrast with 3000 nits peak brightness, and 33% fewer reflections.¹
  • STUNNING SHOTS—Capture super-high-resolution shots by default with the advanced 48MP Dual Fusion camera system, 2x optical-quality zoom, and 48MP Fusion Ultra Wide camera.
  • 18MP CENTER STAGE FRONT CAMERA—Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.
  • A19 CHIP. POWER PLAYER. ENERGY EXPERT.—With a 5-core GPU, the enhanced neural engine helps power everything you to do on iPhone—from Apple Intelligence3 to AAA games.
  • CHARGES FAST. MAKES IT LAST.—All-day battery life with up to 30 hours of video playback.⁴ Charge up to 50% in 20 minutes.⁵
  • IOS 26. NEW LOOK. EVEN MORE MAGIC.—A fresh design with Liquid Glass. Beautiful, delightful, and instantly familiar. With a more vibrant Lock Screen, customizable backgrounds and polls in Messages, Call Screening, and more.⁶
  • BUILT FOR APPLE INTELLIGENCE—Personal, private, powerful. Write, express yourself, and get things done effortlessly.³
  • SATELLITE FEATURES—If you don’t have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks.⁷ In a severe car crash, iPhone can connect to emergency services when you can’t.⁸
  • STRONGER CONNECTIVITY. SUPERFAST SPEEDS.—Stay connected at faster speeds with secure connections to Wi-Fi 7,⁹ 5G networks,¹⁰ and Bluetooth 6, plus eSIM.¹¹
  • ESIM, FLEXIBLE. SECURE. SEAMLESS.—iPhone 17 activates with an eSIM.¹¹ With eSIM, you enjoy greater flexibility, enhanced convenience, increased security, and seamless connectivity, especially when traveling internationally.
  • PRIVACY—A whole new level of privacy and security. Built in.

Description

iPhone 17. More delightful. More durable. 6.3-inch ProMotion display,¹ Ceramic Shield 2, all 48MP rear cameras, Center Stage front camera, A19 chip, and more.

Legal
¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
²Compared with previous-generation iPhone.
³Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
⁴All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
⁵Testing conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.
⁶Some features may not be available for all countries or all areas.
⁷Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Some satellite features require a carrier plan. SMS messaging via satellite is available on supported cariers. SMS message rates may apply. Satellite connectivity is provided by Globalstar and its affiliates. See support.apple.com/kb/HT213885 for more information.
⁸iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
⁹Wi‑Fi 7 available in countries and regions where supported.
¹⁰Data plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see apple.com/iphone/cellular.
¹¹iPhone 14, iPhone 15, iPhone 16, iPhone 17, and iPhone Air models are activated with an eSIM and do not support a physical SIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan (which may include restrictions on switching service providers and roaming, even after contract expiration). See your carrier for details. To learn more, visit apple.com/esim.

Technical specifications
Go to apple.com/iphone/compare for a complete set.
Dimensions (Overall): 5.89 Inches (H) x 2.81 Inches (W) x .31 Inches (D)
Weight: 6.24 Ounces
Product Model: Apple iPhone 17
Electronics Condition: New
Electronics Features: Always-On Display
Connection Type: USB-C
Operating System: Apple iOS
Data Storage Capacity: 256GB
Required, Not Included: All Necessary Components Are Included
Screen Resolution: 2622 x 1206
Wireless Frequency/Band: 5G
Video Recording Resolution: 4K
Wireless Technology: Wi-Fi 7 (IEEE 802.11be), 5G, Bluetooth 6.0
Screen Size: 6.3 Inches
Processor Speed: 1 GHz
IP rating: IP68
Processor model: A19 Chip
Camera Megapixels (Front Facing): 18 MP
Camera Megapixels (Rear Facing): 48 MP
Contract Type: Contract
Compatible Service Providers: AT&T
Battery: 1 Non-Universal Lithium Ion
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: September 19, 2025
TCIN: 90539876
UPC: 195950642827
Item Number (DPCI): 255-14-5892
Origin: Made in the USA and Imported
Contract Cell Phone Coverage Or Contract Disclaimer:
All carrier/phone availability varies by location. Price requires New or eligible renewal 2-yr wireless voice agreement with qualifying data plan, credit approval and may require deposit. Subject to carrier agreement terms and conditions. Excludes taxes & surcharges. Subject to activation and early termination fees. Restrictions apply. Monthly access, data, overage, taxes and other charges apply. Price match not valid on mobile phones. REDcard™ 5% Rewards not eligible on Target.com purchases.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.63 inches length x 3.52 inches width x 1.07 inches height
Estimated ship weight: 0.74 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Hii i was wondering if the phone comes with a plan? or do you HAVE to have a AT&T account?

submitted by Zinai - 3 months ago

  • A: Hi, thank you for reaching out about Apple iPhone 17. This phone is locked to the ATT plan. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 3 months ago
    Target expert support

Q: Can I use my own carrier.

submitted by Judy - 8 days ago

  • A: Hi, thanks for reaching out about the Apple iPhone 17 Yes, you can use your own carrier with the iPhone 17 If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.

    submitted byRena - 7 days ago
    Target expert support

Q: Is this phone brand new or used

submitted by Serenity - 19 days ago

  • A: Hi, thanks for reaching out about Apple iPhone 17 This listing is for the iPhone 17 to come new in box, never opened or used. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 18 days ago
    Target expert support

Q: What is the AT&T plan detail?

submitted by Serenity - 19 days ago

  • A: Hi, thanks for reaching out about Apple iPhone 17. As of March 2026, AT&T has several specific plans and promotional offers for the iPhone 17 lineup. Whether you are looking for the flagship Pro models or the newly released budget-friendly iPhone 17e, here are the current plan details: 1. Device Deals & Trade-In Offers AT&T’s current strategy is "Best Deals for Everyone," meaning both new and existing customers qualify for the same trade-in credits. iPhone 17 Pro / Pro Max: You can get the Pro for $0/month or the Pro Max for as low as $2.78/month with an eligible trade-in (valued at $230+) on a qualifying unlimited plan. iPhone 17: Currently available for $0/month with an eligible trade-in (valued at $130+). iPhone 17e (The New "Budget" Model): Launched this month (March 2026). You can get it for $5.99/month with no trade-in required on any unlimited plan. 2. Required Wireless Plans To qualify for the device credits, you must be on one of AT&T’s Unlimited plans. Note that these are 36-month installment agreements. Unlimited Premium PL: The top-tier plan with no data throttling, 60GB of hotspot data, and free roaming in 20 Latin American countries. Unlimited Extra EL: Mid-tier with 75GB of high-speed data before potential slowing and 30GB of hotspot. Unlimited Starter SL: The most affordable unlimited option (approx. $75.99/mo for a single line before discounts). This is the minimum requirement for most "free" phone deals. 3. Key Plan Features for 2026 Next Up Anytime ($10/mo): This is an optional add-on that allows you to upgrade to the latest iPhone every year (or once you’ve paid off 33% of your device). It is highly recommended if you plan to move to the iPhone 18 next year. AT&T Guarantee: AT&T currently guarantees that existing customers will always get the same "best" deals as new customers on the iPhone 17 series. Switching Credit: If you are switching from another carrier, AT&T is offering up to $800 per line to help pay off your current device balance. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 18 days ago
    Target staff support

Q: Can be nice to yalldjth

submitted by Joshuakelly - 28 days ago

  • A: Hi, thanks for reaching out about Apple iPhone 17 To better understand your individual needs, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 28 days ago
    Target expert support

Q: Is this phone good for kids? What is the apple screen philosophy and how is it different from the Gabb one? Are there ways for kids to hack this at all?

submitted by Margo - 1 month ago

  • A: Hi, thanks for reaching out about the Apple iPhone 17. Gabb Philosophy to protect by removing the risk. A tool for utility (calls/texts). No browser, no social media, no App Store. If you want a device that requires zero monitoring because the "bad stuff" simply doesn't exist on it, stick with Gabb. If you want a device that grows with your child and you don't mind playing "cat and mouse" with parental control settings, the iPhone 17 is the gold standard. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.

    submitted byRena - 1 month ago
    Target expert support

Q: does it have a esim?

submitted by Lundon - 3 months ago

  • A: A: Hi C, thanks for reaching out about Apple iPhone 17 Yes, the iPhone 17 (including the Pro, Pro Max, and the new ultra-thin "Air" models) features advanced eSIM technology. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 3 months ago
    Target expert support

Q: Can I finance the phone

submitted by Noah - 5 months ago

  • A: Hi, thanks for reaching out about Apple iPhone 17 To receive the most accurate answer to this question, we would suggest reaching out to our Target Guest Services team, available at 1-800-440-0680. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 5 months ago
    Target expert support

Q: Is the iphone unlocked with no carrier?

submitted by Jacob Helenhouse - 5 months ago

  • A: Hi, thanks for reaching out about Apple iPhone 17. No, this device is locked with AT&T. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 5 months ago
    Target staff support
See all questions (5)

Additional product information and recommendations

4.4 out of 5 stars with 2389 reviews
100% would recommend
1 recommendations
5 out of 5 stars
14 March, 2026
originally posted on ATT.com
Image

I Phone 17

Granddaughter loves the phone.
Balb
Did you find this review helpful?
5 out of 5 stars
13 March, 2026
originally posted on ATT.com
Image

A New One

Fits the bill it was time for a new one.
RetiredAF
Did you find this review helpful?
5 out of 5 stars
9 March, 2026
originally posted on ATT.com
Image

My new 17 iPhone is wonderful !

I enjoy my new 17 iPhone, my last one that I had for years was black, this one is a soft blue which I like very much. Still getting used to all the new things that it does and has since my old phone was really old !
Running Water
Did you find this review helpful?
5 out of 5 stars
5 March, 2026
originally posted on ATT.com
Image

Best iPhone I’ve owned

Great phone - long battery life - great features
DaveBO
Did you find this review helpful?
5 out of 5 stars
1 March, 2026
originally posted on ATT.com
Image

iPhone 17

Works very well camera works very well
Rogish
Did you find this review helpful?
5 out of 5 stars
21 February, 2026
originally posted on ATT.com
Image

Apple iPhone 17

Great phone! Not too heavy
Bye old phone
Did you find this review helpful?
2 out of 5 stars
21 February, 2026
originally posted on ATT.com
Image

No diff from 16

It’s ok just on the smaller side
Bee m
Did you find this review helpful?
5 out of 5 stars
19 February, 2026
originally posted on ATT.com
Image

Loves it

I bought this iPhone for my son because he wanted this particular phone and he loves it so far. He hasn’t been through all of its features yet but he plans to .
T Weezy
Did you find this review helpful?
5 out of 5 stars
19 February, 2026
originally posted on ATT.com
Image

Iphone 17

Great phone and fantastic picture. Easy to hold, not to heavy
Did you find this review helpful?
1 out of 5 stars
15 February, 2026
originally posted on ATT.com
Image

Huge Disappointment

I purchased a new iPhone 17 from the ATT website and paid in full. When I tried to charge the phone using the provided cord and new block, it wouldn’t charge. Restarting the phone resolved the issue. I contacted ATT. They informed me that I had 14 days to return the phone, but since I didn’t finance it, I had to return it in-store. Upon visiting the ATT store, they would not replace the phone stating it was a warranty issue and I would need to contact Apple. I contacted Apple and scheduled an appointment to bring in my phone. They instructed me to bring the phone, cord, and block so that all components could be tested. However, at the Apple support desk in Best Buy, they informed me that they would need to send my phone to Apple for repair and did not offer a replacement phone. I am extremely disappointed with the phone, ATT, and Apple.
1 reply from AT&T CARE - Isabella team - 23 days ago
Thank you for sharing what happened, Janet. We’re really sorry you had to go through such a frustrating experience. When you purchase a new device, you should feel confident that it will work properly and that you’ll receive clear, consistent support if something goes wrong. What you described with the charging issue and the back‑and‑forth between AT&T and Apple is not the experience we want for our customers. We'd love the chance to improve your experience, as well as the perception you have about us. If you can share a few more details using this form, one of our specialists will reach out to assist you directly: https://www.att.com/get-support/?source=ILC309046520 We truly apologize for the frustration this has caused. We’re committed to helping get this resolved for you. Thank you for being part of AT&T. 💙
Janet F
1 guest found this review helpful. Did you?
5 out of 5 stars
15 February, 2026
originally posted on ATT.com
Image

Shopping via the myatt app was a seamless experie!

Lovely phone for my daughter.
K Johnson
Did you find this review helpful?
2 out of 5 stars
14 February, 2026
originally posted on ATT.com
Image

Iphone 17 review

I purchase the phone for my 12 year old. She's complaining that the phone over heats and does not keep a good charge. She is not enjoying the phone and stated that her Iphone 14 plus was a much better phone.
LynnBC
Did you find this review helpful?
5 out of 5 stars
12 February, 2026
originally posted on ATT.com
Image

Phone Upgrade easy

Great phone and process using ATT website
Jmezz911
Did you find this review helpful?
1 out of 5 stars
11 February, 2026
originally posted on ATT.com
Image

False advertisement

False advertisement online
False advertisment
Did you find this review helpful?
5 out of 5 stars
8 February, 2026
originally posted on ATT.com
Image

17 review

Traded in an 11 for 17 it’s like an old Honda vs a Lamborghini lol
DerikL
Did you find this review helpful?
5 out of 5 stars
7 February, 2026
originally posted on ATT.com
Image

iPhone 17

I love the quality, color and lightweight of this phone. It also takes amazing pictures and the battery life goes all day!
Jenny L
Did you find this review helpful?
5 out of 5 stars
7 February, 2026
originally posted on ATT.com
Image

Good

Good………………..::.:::.::::….
Good morning
Did you find this review helpful?
5 out of 5 stars
7 February, 2026
originally posted on ATT.com
Image

NEW LINE !

LOVE ITTTTTT. This phone is amazing.
Korianderxi
Did you find this review helpful?
4 out of 5 stars
6 February, 2026
originally posted on ATT.com
Image

Excellent Phone

I’m enjoying the phone. The only shortcomings if I could point one out is the volume is not as clear and loud as the 16….
NiTr
Did you find this review helpful?
1 out of 5 stars
3 February, 2026
originally posted on ATT.com
Image

Skip the 17!

Terrible battery life and the phone gets way too warm. I traded in a 13 pro, and I would take it back in a minute.
1 reply from AT&T CARE - Isabella team - 1 month ago
Hi there! Thank you for sharing your feedback! We understand how important it is to feel the value of your investment, especially when upgrading to a new device. The iPhone 16 Pro Max offers new features and performance enhancements, but we know the difference may not always feel dramatic coming from a well-cared-for device like your 13 Pro. We recommend checking out the iPhone User Guide: https://support.apple.com/guide/iphone/welcome/ios It’s a helpful resource with clear explanations of new features, tips for customizing your settings, and practical advice to improve battery life and overall performance. We hope this makes your iPhone easier and more enjoyable to use. If your battery overheats: -Avoid direct sunlight/heat. -Close background apps: Heavy multitasking (gaming, video editing, navigation) stresses the CPU and battery. -Check your charging set up: Use only Apple-certified chargers. Faulty cables or adapters can cause overheating. If these issues persist, you might consider reaching out to Apple and take advantage of the one-year limited warranty they provide. For warranty support, product exchanges, or repairs, we recommend contacting Apple Support or visiting your nearest Apple Store with your iPhone and proof of purchase. You can also complete our self-service form: https://www.att.com/get-support/?source=ILC309046520 and our team will gladly help you looking for the best solution for your matter. At AT&T, our goal is to help you get the most out of your technology—whether that’s exploring device features, managing upgrades, or finding the right plan for your needs. If you’d like more personalized guidance for your iPhone 17, we’re always here to support you.
Seb2026
Did you find this review helpful?

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