New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsRoller Rabbit x TargetEasterHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Target Circle™Target Circle™ CardTarget Circle 360™Registry & Wish ListWeekly AdFind Stores
Apple iPhone 17 - 2 of 4Apple iPhone 17 - 3 of 4Apple iPhone 17 - 4 of 4
Apple iPhone 17 - 1 of 4

Apple iPhone 17 (256GB) - White

Price Varies
ColorWhite
  • Black
  • White
  • Sage
  • Mist Blue
  • Lavender
Capacity256GB

Out of Stock

Free & easy returns

Free & easy returns

Return this item in store within 14 days for a full refund.
Eligible for registries and wish lists

Call 855-996-1904 to order now or order online – Learn How

At a glance

About this item

Highlights

  • DESIGNED TO DELIGHT. BUILT TO LAST.—iPhone 17 comes in five gorgeous colors, with a brighter 6.3-inch display,¹ and a Ceramic Shield 2 front that’s 3x more scratch resistant.²
  • 6.3-INCH DISPLAY WITH PROMOTION. BRIGHTER. BRILLIANT.—Smooth scrolling with ProMotion up to 120Hz, better outdoor contrast with 3000 nits peak brightness, and 33% fewer reflections.¹
  • STUNNING SHOTS—Capture super-high-resolution shots by default with the advanced 48MP Dual Fusion camera system, 2x optical-quality zoom, and 48MP Fusion Ultra Wide camera.
  • 18MP CENTER STAGE FRONT CAMERA—Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.
  • A19 CHIP. POWER PLAYER. ENERGY EXPERT.—With a 5-core GPU, the enhanced neural engine helps power everything you to do on iPhone—from Apple Intelligence3 to AAA games.
  • CHARGES FAST. MAKES IT LAST.—All-day battery life with up to 30 hours of video playback.⁴ Charge up to 50% in 20 minutes.⁵
  • IOS 26. NEW LOOK. EVEN MORE MAGIC.—A fresh design with Liquid Glass. Beautiful, delightful, and instantly familiar. With a more vibrant Lock Screen, customizable backgrounds and polls in Messages, Call Screening, and more.⁶
  • BUILT FOR APPLE INTELLIGENCE—Personal, private, powerful. Write, express yourself, and get things done effortlessly.³
  • SATELLITE FEATURES—If you don’t have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks.⁷ In a severe car crash, iPhone can connect to emergency services when you can’t.⁸
  • STRONGER CONNECTIVITY. SUPERFAST SPEEDS.—Stay connected at faster speeds with secure connections to Wi-Fi 7,⁹ 5G networks,¹⁰ and Bluetooth 6, plus eSIM.¹¹
  • ESIM, FLEXIBLE. SECURE. SEAMLESS.—iPhone 17 activates with an eSIM.¹¹ With eSIM, you enjoy greater flexibility, enhanced convenience, increased security, and seamless connectivity, especially when traveling internationally.
  • PRIVACY—A whole new level of privacy and security. Built in.

Description

iPhone 17. More delightful. More durable. 6.3-inch ProMotion display,¹ Ceramic Shield 2, all 48MP rear cameras, Center Stage front camera, A19 chip, and more.

Legal
¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air), or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.
²Compared with previous-generation iPhone.
³Apple Intelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/121115.
⁴All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.
⁵Testing conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max units and software, USB C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351), and Apple MagSafe Chargers (1-meter Model A3502 and 2-meter Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary.
⁶Some features may not be available for all countries or all areas.
⁷Satellite features are included for free for two years with the activation of any iPhone 14 or later model. Connection and response times vary based on location, site conditions, and other factors. Some satellite features require a carrier plan. SMS messaging via satellite is available on supported cariers. SMS message rates may apply. Satellite connectivity is provided by Globalstar and its affiliates. See support.apple.com/kb/HT213885 for more information.
⁸iPhone 17, iPhone 17 Pro, and iPhone Air can detect a severe car crash and call for help. Requires a cellular connection or Wi-Fi calling.
⁹Wi‑Fi 7 available in countries and regions where supported.
¹⁰Data plan required. 5G is available in select markets and through select carriers. For details on 5G support, contact your carrier and see apple.com/iphone/cellular.
¹¹iPhone 14, iPhone 15, iPhone 16, iPhone 17, and iPhone Air models are activated with an eSIM and do not support a physical SIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan (which may include restrictions on switching service providers and roaming, even after contract expiration). See your carrier for details. To learn more, visit apple.com/esim.

Technical specifications
Go to apple.com/iphone/compare for a complete set.
Dimensions (Overall): 5.89 Inches (H) x 2.81 Inches (W) x .31 Inches (D)
Weight: 6.24 Ounces
Product Model: Apple iPhone 17
Electronics Condition: New
Electronics Features: Always-On Display
Connection Type: USB-C
Operating System: Apple iOS
Data Storage Capacity: 256GB
Required, Not Included: All Necessary Components Are Included
Screen Resolution: 2622 x 1206
Wireless Frequency/Band: 5G
Video Recording Resolution: 4K
Wireless Technology: Wi-Fi 7 (IEEE 802.11be), 5G, Bluetooth 6.0
Screen Size: 6.3 Inches
Processor Speed: 1 GHz
IP rating: IP68
Processor model: A19 Chip
Camera Megapixels (Front Facing): 18 MP
Camera Megapixels (Rear Facing): 48 MP
Contract Type: Contract
Compatible Service Providers: AT&T
Battery: 1 Non-Universal Lithium Ion
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
Street Date: September 19, 2025
TCIN: 90539878
UPC: 195950642810
Item Number (DPCI): 255-14-2797
Origin: Made in the USA and Imported
Contract Cell Phone Coverage Or Contract Disclaimer:
All carrier/phone availability varies by location. Price requires New or eligible renewal 2-yr wireless voice agreement with qualifying data plan, credit approval and may require deposit. Subject to carrier agreement terms and conditions. Excludes taxes & surcharges. Subject to activation and early termination fees. Restrictions apply. Monthly access, data, overage, taxes and other charges apply. Price match not valid on mobile phones. REDcard™ 5% Rewards not eligible on Target.com purchases.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.63 inches length x 3.52 inches width x 1.07 inches height
Estimated ship weight: 0.74 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 14 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Hii i was wondering if the phone comes with a plan? or do you HAVE to have a AT&T account?

submitted by Zinai - 3 months ago

  • A: Hi, thank you for reaching out about Apple iPhone 17. This phone is locked to the ATT plan. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMatt - 3 months ago
    Target expert support

Q: Can I use my own carrier.

submitted by Judy - 9 days ago

  • A: Hi, thanks for reaching out about the Apple iPhone 17 Yes, you can use your own carrier with the iPhone 17 If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.

    submitted byRena - 8 days ago
    Target expert support

Q: Is this phone brand new or used

submitted by Serenity - 20 days ago

  • A: Hi, thanks for reaching out about Apple iPhone 17 This listing is for the iPhone 17 to come new in box, never opened or used. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 19 days ago
    Target expert support

Q: What is the AT&T plan detail?

submitted by Serenity - 20 days ago

  • A: Hi, thanks for reaching out about Apple iPhone 17. As of March 2026, AT&T has several specific plans and promotional offers for the iPhone 17 lineup. Whether you are looking for the flagship Pro models or the newly released budget-friendly iPhone 17e, here are the current plan details: 1. Device Deals & Trade-In Offers AT&T’s current strategy is "Best Deals for Everyone," meaning both new and existing customers qualify for the same trade-in credits. iPhone 17 Pro / Pro Max: You can get the Pro for $0/month or the Pro Max for as low as $2.78/month with an eligible trade-in (valued at $230+) on a qualifying unlimited plan. iPhone 17: Currently available for $0/month with an eligible trade-in (valued at $130+). iPhone 17e (The New "Budget" Model): Launched this month (March 2026). You can get it for $5.99/month with no trade-in required on any unlimited plan. 2. Required Wireless Plans To qualify for the device credits, you must be on one of AT&T’s Unlimited plans. Note that these are 36-month installment agreements. Unlimited Premium PL: The top-tier plan with no data throttling, 60GB of hotspot data, and free roaming in 20 Latin American countries. Unlimited Extra EL: Mid-tier with 75GB of high-speed data before potential slowing and 30GB of hotspot. Unlimited Starter SL: The most affordable unlimited option (approx. $75.99/mo for a single line before discounts). This is the minimum requirement for most "free" phone deals. 3. Key Plan Features for 2026 Next Up Anytime ($10/mo): This is an optional add-on that allows you to upgrade to the latest iPhone every year (or once you’ve paid off 33% of your device). It is highly recommended if you plan to move to the iPhone 18 next year. AT&T Guarantee: AT&T currently guarantees that existing customers will always get the same "best" deals as new customers on the iPhone 17 series. Switching Credit: If you are switching from another carrier, AT&T is offering up to $800 per line to help pay off your current device balance. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 19 days ago
    Target staff support

Q: Can be nice to yalldjth

submitted by Joshuakelly - 29 days ago

  • A: Hi, thanks for reaching out about Apple iPhone 17 To better understand your individual needs, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 29 days ago
    Target expert support

Q: Is this phone good for kids? What is the apple screen philosophy and how is it different from the Gabb one? Are there ways for kids to hack this at all?

submitted by Margo - 1 month ago

  • A: Hi, thanks for reaching out about the Apple iPhone 17. Gabb Philosophy to protect by removing the risk. A tool for utility (calls/texts). No browser, no social media, no App Store. If you want a device that requires zero monitoring because the "bad stuff" simply doesn't exist on it, stick with Gabb. If you want a device that grows with your child and you don't mind playing "cat and mouse" with parental control settings, the iPhone 17 is the gold standard. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.

    submitted byRena - 1 month ago
    Target expert support

Q: does it have a esim?

submitted by Lundon - 3 months ago

  • A: A: Hi C, thanks for reaching out about Apple iPhone 17 Yes, the iPhone 17 (including the Pro, Pro Max, and the new ultra-thin "Air" models) features advanced eSIM technology. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 3 months ago
    Target expert support

Q: Can I finance the phone

submitted by Noah - 5 months ago

  • A: Hi, thanks for reaching out about Apple iPhone 17 To receive the most accurate answer to this question, we would suggest reaching out to our Target Guest Services team, available at 1-800-440-0680. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byMike - 5 months ago
    Target expert support

Q: Is the iphone unlocked with no carrier?

submitted by Jacob Helenhouse - 5 months ago

  • A: Hi, thanks for reaching out about Apple iPhone 17. No, this device is locked with AT&T. If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.

    submitted byJoe - 5 months ago
    Target staff support
See all questions (5)

Additional product information and recommendations

4.4 out of 5 stars with 2389 reviews
100% would recommend
1 recommendations
5 out of 5 stars
7 March, 2026
originally posted on ATT.com
Image

If youve been thinking about buying it, you should

Amazing and so fast. The camera is beautiful and you definitely get your moneys worth
Mady F
Did you find this review helpful?
5 out of 5 stars
6 March, 2026
originally posted on ATT.com
Image

New IPhone

My daughter loves her new phone.
Did you find this review helpful?
5 out of 5 stars
6 March, 2026
originally posted on ATT.com
Image

It's All Good!

The Apple I Phone 17 is all good...! Has double the memory now so that's a big plus... 5 STARS
Did you find this review helpful?
5 out of 5 stars
1 March, 2026
originally posted on ATT.com
Image

Everything is perfect

Apple has outdone themselves again. Great camera, battery lasts forever and good design.
Missy A
Did you find this review helpful?
4 out of 5 stars
1 March, 2026
originally posted on ATT.com
Image

Average

Some features annoying - YouTube auto starts on TV, without notifying initially.
Nottingham
Did you find this review helpful?
5 out of 5 stars
22 February, 2026
originally posted on ATT.com
Image

Get it

Works great it’s looks nice
Magitooo
Did you find this review helpful?
5 out of 5 stars
8 February, 2026
originally posted on ATT.com
Image

iPhone 17

Great phone/ great service
Eric the great and mighty
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
3 February, 2026

lavender

Super pretty color and good camera
Fun game
Did you find this review helpful?
1 out of 5 stars
30 January, 2026

(no review title)

0;.''
yazli
Did you find this review helpful?
5 out of 5 stars
21 January, 2026
originally posted on ATT.com
Image

Wife loves it

Coming from a 13, it's a much-needed upgrade.
JBra
Did you find this review helpful?
1 out of 5 stars
20 January, 2026
originally posted on ATT.com
Image

spent hours on the phone trying to activate

Have spent hours on the phone with ATT trying to activate. told att is facing a known issue while releasing esim's to new devised. No credit for all me time? back service
Mad ATT user
Did you find this review helpful?
5 out of 5 stars
12 January, 2026
originally posted on ATT.com
Image

Great upgrade

Got it for a Christmas present for college-age daughter. She loves the upgrade from her old iPhone 11, and the trade in value made it a great deal
speedknitter
Did you find this review helpful?
5 out of 5 stars
5 January, 2026
originally posted on ATT.com
Image

Iphone 17

Very nice phone which sounds good. Camera is nice. Battery life is excellent.
danm0652
Did you find this review helpful?
5 out of 5 stars
1 January, 2026
originally posted on ATT.com
Image

From Iphone 14 to 17

Its an Iphone, Comes with a refined OS, better camera, better battery. The AI ability to adapt battery life and automate some of your daily life and messages is helpful. If your wanting to stay within the same size format of older Iphones just stick to the entry level variant instead of the PRO.
MattieH
Did you find this review helpful?
5 out of 5 stars
1 January, 2026
originally posted on ATT.com
Image

Great Phone

So far no issues. Went from a 15 to 17 so not huge changes. Better battery life. The only thing I wish that they would send charging blocks with new phones as ours seem to disappear or they become too slow for the newer phones.
techieyooper
1 guest found this review helpful. Did you?
5 out of 5 stars
1 January, 2026
originally posted on ATT.com
Image

Switch from Android to iPhone

My daughter is more than grateful and impressed with her new device . The switch over was smooth and easy.
Villela
Did you find this review helpful?
5 out of 5 stars
31 December, 2025
originally posted on ATT.com
Image

Good so far!

So far I’m loving the light weight design. It’s super fast with the new glass update. I need to get used to the extra button for the camera and the silent button. But so far love it!
Heather McKillip
Did you find this review helpful?
5 out of 5 stars
29 December, 2025
originally posted on ATT.com
Image

Perfect phone for someone who uses one 24/7

I love it! Super classy. Very easy to use and haven’t had no problems. Doesn’t glitch, and stay charged for long periods.
Ciara heron
Did you find this review helpful?
4 out of 5 stars
27 December, 2025
originally posted on ATT.com
Image

Getting Started

Just received and started using. Upgraded from a 13 and like the upgrades so far. Really can’t say more at this point but sure nothing negative so far.
1 reply from AT&T CARE team - 3 months ago
Thanks for sharing your first impressions of the iPhone 17! We’re glad to hear the upgrade from your iPhone 13 has been a positive experience so far. We hope you continue to enjoy exploring all the new features, and we’d love to hear your thoughts once you’ve had more time with it. In the meantime, you can check out this link: https://www.att.com/device-support/index/Apple/iPhone17/ and get to learn more about your device settings and its features.
Dirk Sauer
Did you find this review helpful?
4 out of 5 stars
22 December, 2025
originally posted on ATT.com
Image

New phone

I can’t connect my airbuds
1 reply from AT&T CARE team - 3 months ago
Thank you for sharing your experience with the iPhone 17. We’re sorry to hear you’re having trouble connecting your AirPods to your iPhone 17. We want to help you have seamless experience with your iPhone and get the most out of it. Our team would be more than happy to troubleshoot or check options on how to find a fix for the Air pods connectivity issue. In the meantime, here are few steps you can try to help resolve this: 1. Ensure Bluetooth is turned on. 2. Place your AirPods in the case, close the lid for 15 seconds, then hold the setup button until the light flashes. 3. Go to Settings > Bluetooth, select your AirPods, and choose Forget This Device, then reconnect. 4. Restart your iPhone to refresh the connection. 5. Check for any available software updates on your iPhone. If the issue continues, full support and troubleshooting guidance are available at https://support.apple.com/airpods.
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy