IT Cosmetics CC Cream - 0.4oz - Ulta Beauty

[This review was collected as part of a promotion.] I don’t usually gravitate towards a full coverage finish these days as my skin matures, but this full coverage CC cream works so well on my combo skin I find myself continually reaching for it. I love that it’s not as heavy feeling on your skin as other full coverage foundations (however this stuff is THICK), and it is perfectly mattifying without giving an overly dry finished look. I do find because the product itself is so thick (and because of the SPF added), it can be more difficult to blend out. A flat top foundation brush, followed by a damp beauty blender (and a little more elbow grease and time than I usually prefer), and it was blended to perfection. The miracle in this product, and what’s so important with my combo skin that leans more on the oily side is that even after a full day, my skin was still matte!

I do not like the new color formulas. I cannot find the correct shade and have wasted so much money trying to find what was my old color.

Love the buildable coverage, and finish! Long wear and I get lots of compliments on my skin. Sold!!

[This review was collected as part of a promotion.] Love the coverage! It’s so easy to apply. Great price!

Love this foundation. It is so smooth and great coverage. I was concerned that I would not choose the correct shade but it is perfect. So easy to apply. No streaks. Love that it contains sunscreen. It only takes a small amount so will last a long time. Feels like wearing nothing and lasts all day. Will be purchasing again for sure.

I love this product. It was recommended by a friend and I LOVE it.

[This review was collected as part of a promotion.] Love IT products, after a long-time user of Estee Lauder, it was time for a change, I am so happy with all IT products

[This review was collected as part of a promotion.] This is the most beautifully full coverage all in one cover cream I have ever felt! There is the most gentle spot scent, considering there is +50, incredible. You see it is deeply rich, I wish it were in a pump, it is a little too loose for the tube, and I can tell by the quality of the texture and scent, this is going to be pricy so you'll want to be specific about extrusion.

Excellent product. I have never been so happy with any of the products I have bought in the past from other cosmetic companies. I did read people's reviews saying that this product is expensive; however, the product justifies the price. It is effective; one needs a small amount for a full face, and it provides brilliant coverage.

My fave foundation! Love the full coverage and spf. Packaging is great and plenty of shade options.

Using for years ! I stray but always come home to it

This foundation is truly amazing! It has great coverage but is not heavy. It is a great option that also has sunscreen! Love it!

I’ve been using this product for 7+ years. It is my all time favorite. Perfect, lightweight coverage and protects my skin all summer.

I’m 70 years young and I have gotten compliments every time I wear this makeup.

[This review was collected as part of a promotion.] Great foundation with even full coverage without being too heavy.

I have used this for years and absolutely loved it. They clearly changed the formula and it is horrible. It breaks apart in my T-Zone within an hour and yet my cheeks and around my mouth are so dry that within a week of using this I have developed a scaly rash on my face. I do not gave sensitive skin! I am using the exact same prep I always used and even tested one side of my face with a new formula and the other side with a little bit I had left over and there is no comparison. I assume the change was in the SPF in order to save money but it's absolutely ruined this product. I'm so disappointed that a great product was destroyed and hope that IT will realize the mistake ( just check reviews on other sites, I'm not the only one!)

I love the full coverage concealer, it last all day.

As a mature woman (51), I need makeup that doesn't settle into my fine lines or make it look like I'm wearing an inch of spackle. This makeup is light and blends beautifully.

[This review was collected as part of a promotion.] The only foundation I use! Great coverage especially for an older women with signs of aging.

My skin is soaking this up. Like all IT products, it is so nourishing.