IT Cosmetics CC Cream - 0.4oz - Ulta Beauty

You could see any flaky patches. Looked dry not natural at all

[This review was collected as part of a promotion.] I tried the IT Cosmetics CC+ Foundation and I really like the coverage. It evens out my skin tone, covers redness, and gives a smooth finish that looks natural but still polished. I also like that it has SPF built in, so it feels like makeup and skincare in one. The only downside is that it can feel a bit heavy if I use too much, and on hot days I need to set it with powder to keep it from looking shiny. Overall, it’s a good choice if you want medium to full coverage with some skincare benefits.

The color did not match my skin. I tried to match it properly, but it was off. It is creamy, which I did like, but didn't blend in as well as I was hoping.

This foundation is smooth and has great coverage!!

Love the size because I don't use this daily. BEST coverage all around.

All time fave product from IT Cosmetics for the last few years!

Love, Love, Love this!! The only foundation I use!!!

[This review was collected as part of a promotion.] Not only does It cover my melasma, it renews my skin over time. I love this amazing product because it has changed my skin for the better!

I absolutely love CC+ Cream Full-Coverage Foundation with SPF 50. This product is like silk, and covers completely ! Highly recommended

[This review was collected as part of a promotion.] This CC cream has been my go to for many years it covers all of my melasma and dark spots.

[This review was collected as part of a promotion.] My go-to when I need full coverage! The finish is hydrated - no matte which is better for mature skin.

This covers up all of my flaws and fine lines. Makes my skin feel smooth.

Excellent product that provides smooth and effective coverage. A little goes a long way! Also appreciate the many color options, and the 50 SPF!

Love this product. I do one pump on my heavenly foundation brush and it covers beautiful and blends effortlessly.

[This review was collected as part of a promotion.] It was very good and smooth for my skin , cover the all my face , has sun protection and the package is very safe . The texture is pretty good . I really recommend the brand .

Application is effortless. Glides on your skin and finishes with a smooth and even look.

I have been using Urban Decay All Nighter foundation since I was 16. When this brand was cancelled, I found myself whirling for other options. By and large, anything marked “full coverage” trickles off my skin like water. I didn’t understand how I was the only one having problems. I saw Jamie Kern Lima on Shark Tank, where she told the story about how her makeup was coming off in lines, revealing her red skin underneath. It was like hearing my own story. This makeup WORKS. If you have scars, redness, or acne, this makeup will actually cover it for you, and it will last at least the length of your work day or party. It is very thick, so you only need a small drop to get started. I would recommend working in small sections due to the thick formula. After five or six duds, I am so happy to be writing a positive review of something. I will absolutely be a repeat customer. As a P.S., I wanted to mention this is my first time trying this makeup. I saw other commenters mentioning they preferred an older formula, but I did not ever try that one.

[This review was collected as part of a promotion.] Love it great coverage easy application have been using this for years

[This review was collected as part of a promotion.] I used to see the commercials and decided to try it and have been using since. I tried a different brand once out of necessity and the color match wasnt the same . And i havent left since

Covers dark spots and blends beautifully. I have used the makeup for several years.