IT Cosmetics Confidence in a Cleanser Gentle Face Wash - 5 fl oz - Ulta Beauty
$35.00 ($7.00/fluid ounce)
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4.7 out of 5 stars with 3199 ratings
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Guests are saying
This cleanser is highly praised for its gentle yet effective formula, making it suitable for various skin types, including combination and sensitive skin. Guests appreciate its ability to remove makeup effortlessly while hydrating dry areas and controlling oiliness. Many have found it to be a staple in their skincare routine, noting that it leaves the skin feeling clean, soft, and refreshed without causing irritation or tightness. Its creamy texture and pleasant scent further enhance the overall experience.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 3137 reviews
71% would recommend
7 recommendations
5 out of 5 stars
25 February, 2026
originally posted on itcosmetics.com
My absolute favorite
I swear by this cleanser! I recommend it to all my friends!
5 out of 5 stars
24 February, 2026
originally posted on itcosmetics.com
Perfect
My fav! I use it day and night! Love it!! Always tell friends about it!
5 out of 5 stars
23 February, 2026
originally posted on itcosmetics.com
Lightweight but still effective
[This review was collected as part of a promotion.] No irritation, light foam consistency. Works well at removing heavier makeup
5 out of 5 stars
21 February, 2026
originally posted on http://www.ulta.com

The best cleanser
This is the best cleanser on the market hands down. It leaves your skin squeaky clean. I wouldnt survive the dry desert winters without it.
5 out of 5 stars
20 February, 2026
originally posted on itcosmetics.com
Great face wash
[This review was collected as part of a promotion.] I have purchased this face wash several times. It leaves my face feeling very soft and clean. I would recommend using this product.
5 out of 5 stars
20 February, 2026
originally posted on itcosmetics.com
Love this product.
[This review was collected as part of a promotion.] Love this. Only one I’ll buy now. Only need a little bit to wash your whole face.
5 out of 5 stars
19 February, 2026
originally posted on itcosmetics.com
Love
I love this cleanser my skin feels clean after and it’s cleared up a lot of my little bumps I had on my cheeks. I reccomend it to any age group it’s not harsh at all
5 out of 5 stars
15 February, 2026
originally posted on itcosmetics.com
use it every day
I love my cleanser. I keep it in the shower and use it to wash my face when I take a shower. It doesn't burn My eyes doesn't make my face dry. I love it.
5 out of 5 stars
14 February, 2026
originally posted on itcosmetics.com
Love it!
[This review was collected as part of a promotion.] Makes my skin feel super clean. I use it every day!
5 out of 5 stars
8 February, 2026
originally posted on itcosmetics.com
Love it
[This review was collected as part of a promotion.] This is the only daily cleanser I use! I’ve tried others and this treats my skin the best
5 out of 5 stars
7 February, 2026
originally posted on itcosmetics.com
Gentle Cleanser
Love my cleanser! I have Rosacea and need something gentle. I have used this cleanser for probably 4 years.
5 out of 5 stars
7 February, 2026
originally posted on itcosmetics.com
Love the cleanser
I've tried other cleansers, but either they didn't clean well enough and caused acne, or they left my skin dry. But this one from IT cosmetics does right by my skin. It gently cleanse my face leaving it soft with no breakouts.
5 out of 5 stars
6 February, 2026
originally posted on itcosmetics.com
Non drying
Product is very effective without drying out the skin
5 out of 5 stars
5 February, 2026
originally posted on itcosmetics.com
Longtime favorite
Have used it for years. Have tried other brands but always come back
5 out of 5 stars
4 February, 2026
originally posted on itcosmetics.com
A must have facial cleanser
This is the best cleanser I have ever used! It leaves your face feeling clean and moist.
5 out of 5 stars
2 February, 2026
originally posted on itcosmetics.com
Great gentile cleanser!
I’ve been using this for years & it gives such a squeaky clean feeling! Goes on smooth & suds up nicely. Washes off nice & doesn’t leave any residue or dryness. 10/10 recommend!
5 out of 5 stars
1 February, 2026
originally posted on itcosmetics.com
Clears face!
I bought this face wash to clear the make up for daily use up and to help sensitive eyelashes. It works like a dream and if I go a day without it, I automatically have the worse red face trying to remove makeup and debris!
5 out of 5 stars
27 January, 2026
originally posted on itcosmetics.com
Always a solid choice
I love this cleanser. It does not dry out my skin but removes all makeup and oil. Highly recommend.
5 out of 5 stars
26 January, 2026
originally posted on itcosmetics.com
Very good product makes skin silky smooth
Love this face wash it makes my sling so soft and it takes all makeup off very gentle cleanser
5 out of 5 stars
26 January, 2026
originally posted on itcosmetics.com
My favorite cleanser
I love this cleanser!! I recommend it to everyone! My skin loves it too!