IT Cosmetics Superhero No Tug Shadow Stick - 0.05oz - Ulta Beauty

Love the color but as a 40+ some of the pigment doesn’t blend well

I do not know what I am doing differently than others who purchase these SUPERHERO NO-TUG WATERPROOF EYESHADOW STICKS, but I just received a 4 of them, along with the recommended brush, that I recently ordered and tried them yesterday. I was not happy at all with them. I am a fond customer of the IT Cosmetics powder eye shadows in natural/neutral shades, none of which are available anymore — which Im not understanding, but very disappointed about. With ‘all the rage’ & lots of self-skepticism, I tried & honestly, I was hoping for that dreamy-creamy finish all the YouTube videos rave about in my research prior to purchase. At 55, I have soft smooth skin and almost no wrinkles. Most do not believe I am my age. My eyelids can be a lil dry depending on climate, but moisturize daily. Ive never had crepeyness with any powder-shadow, but immediately upon applying the SUPERHERO NO-TUG WATERPROOF EYESHADOW STICK, the result was super-crepe. Tried shimmer versions 1st. Removed, remoisurized & tried matte with same result. Tried brush-blending & finger-tip blending w/same result. For the price of each indiv. pencil, I was really hoping for a smoother result. I do not think I will use again, as they make my eyes look older & less “natural.”

don't like these at all, really too bad you discontinued the powder eye shadows, they were the best.

Goes on smoothly, blends well. Wish it had a little more color.

Goes on smoothly and lasts all day/night. Does not crease or smudge. Beautiful colors.

Stays on ALL DAY!!!! Amazing stick! None other compared!

I’ve tried do many stick eyeshadows but this one is the best. When they say no tug, they mean it. The application is so smooth and eyeshadow color leaves your eyelids saturated in color.

[This review was collected as part of a promotion.] I have tried a few other eyeshadow sticks and none come close to the quality of IT!! The color is as described and so pretty in person. It glides on beautifully and doesn’t tug on my eyelids. Very easy to remove as well. Love it!!

[This review was collected as part of a promotion.] This product just glides on so easily and looks so beautiful Even on older eyelids.

These are my favorite eye shadows because they don’t crease on mature skin, they stay on all day, and are easy to use. I use them as eye shadow and eye liner. Superslate is my favorite brown bc it’s not to light, not too dark, and has a light shimmer.

Easy to apply decent color choices. Easy for fast makeup days blends well.

Love!!! So easy to apply great for summer and so quick

I LOVE this eye shadow. It goes on smooth and lasts all day. But I am very disappointed that research shows it contains 4 carcinogenic ingredients. Let's clean it up! Please!

I absolutely love these eyeshadow sticks. They stay on all day. They are so easy to put on and the colors are beautiful and they do last awesome product with skin loving ingredients!

the colors are subtle but really blendable and they are great for every day. they don't dry out my skin or flake off or anything, it feels like a cream eye shadow

This eyeshadow is the best I've tried. Long lasting.

I found it was difficulty to spread on the eyelids. Too much pulling on the lids to spread evenly.

This is the best eye shadow stick ever. It doesn't irritate my sensitive eyes and skin and it stays all day until I wash it off. This color looks like a discontinued Urban Decay eye pencil color I loved and used as an eyeshadow called Baked. Their powder eyeshadow of the same name doesn't look like the eye pencil did. So I've been searching for a replacement for a few years and It finally made this, my new favorite!!!

I love the color. It glides on smoothly, without pulling on my lids. This is the second time I've purchased it. I think I will try other colors in the future.

It goes on so smooth. I love it. I will definitely recommend.