$25.00 when purchased online
Target Online store #3991
About this item
Highlights
- Innovative waterproof eyeshadow stick glides on super blendable pigment without tugging on your delicate eye area
- Provides comfortable, all-day wear; suitable for sensitive eyes
- Formulated with tri-peptide complex, hydrolyzed collagen and caffeine, this lid-loving long-wear cream shadow gives you younger-looking eyes instantly
- Available in 14 buildable pearl and matte shades
- 16 Hour Wear
- 90% says it applies evenly*
- 85% say it visibly smooths texture of eyelids*
- Crease-proof Brighter-Looking Eyes
- *Based on a 1 week consumer study
Description
It Cosmetics Superhero No-Tug Longwear Eyeshadow Sticks are everything you love about eyeshadow, now in an easy-to-use cream shadow stick! This super blendable eyeshadow stick glides onto your lids without tugging on your delicate eye area. Available in matte and pearl finishes!
Swipe Superhero No-Tug Waterproof Eyeshadow Stick onto your eyelids for super smooth, super blendable, super all-day wear results. Use your fingertips to blend effortlessly. Complete your super eye transformation with Superhero No-Tug Sharpenable Gel Eyeliner and Superhero Elastic Stretch Volumizing and Lengthening Mascara!
Swipe Superhero No-Tug Waterproof Eyeshadow Stick onto your eyelids for super smooth, super blendable, super all-day wear results. Use your fingertips to blend effortlessly. Complete your super eye transformation with Superhero No-Tug Sharpenable Gel Eyeliner and Superhero Elastic Stretch Volumizing and Lengthening Mascara!
Suggested Age: 18 Years and Up
Color Palette: Light Tones
Product Form: Stick
Beauty Purpose: Shading, Brightening, Blending, Defining
TCIN: 89987638
UPC: 3605972534651
Item Number (DPCI): 342-02-2910
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5 inches length x 1 inches width x 1 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$5.00
$5 Target GiftCard with $30 on personal care items
4.2 out of 5 stars with 2277 ratings
Guests also viewed
$8.49 - $9.99
Select items on clearance
4.4 out of 5 stars with 554 ratings
$5.00
$5 Target GiftCard with $30 on personal care items
4.2 out of 5 stars with 2277 ratings
$7.99
$5 Target GiftCard with $30 on personal care items
4.6 out of 5 stars with 4229 ratings
Discover more options
Related Categories
Guests are saying
This eyeshadow stick is a favorite among guests for its smooth application and long-lasting wear. Many appreciate its creamy texture that glides on effortlessly without tugging, making it ideal for all-day use. The variety of colors available allows for versatile looks, whether for casual wear or more polished styles. While some guests noted issues with the stick's durability, the overall consensus is that this product is a game-changer for easy makeup application.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3398 reviews
100% would recommend
2 recommendations
Warm Natural Color
5 out of 5 stars
Dazzie - 4 days ago
originally posted on itcosmetics.com
his was my first experience with this particular shade of eyeshadow, and I'm quite fond of its warm, natural hue. These eyeshadow sticks are incredibly easy to apply and glide on effortlessly, making them ideal for mature skin.
Not Flattering for Age 50 and Up
1 out of 5 stars
MerissaW - 5 days ago
originally posted on itcosmetics.com
These shimmery stick eyeshadows are not flattering on mature skin (50+). They don't look natural. The no-tug eyeliner also doesn't apply well on top of it. Please, please, PLEASE bring back powder eyeshadow - particularly neutral colors and white for highlighting under the brows.
1 reply from ITC CS team - 5 days ago
Hi there! Thank you very much for sharing your feedback. We sincerely understand your concerns regarding the Superhero No-Tug Waterproof Eyeshadow Stick, especially for mature skin (50+). We recognize how important it is for eyeshadow to provide a natural and flattering finish, and we regret that this product did not meet your expectations in that regard. For best results, we recommend using your fingertips to blend the eyeshadow gently and effortlessly, which may help achieve a softer look. Regarding the no-tug eyeliner, we are sorry to hear that it did not apply well over the eyeshadow, as we strive to create products that work harmoniously together. Unfortunately, some of our powder eyeshadow products, including neutral shades and white highlights, have been discontinued. Please be assured that your feedback has been noted and taken into serious consideration as we continuously evaluate our product offerings. If you are not fully satisfied with your purchase, please feel free to consult our return policy for further assistance https://tinyurl.com/25qu9tu3. We truly appreciate your candid comments and thank you for helping us improve our products and better serve the needs of all customers.
I love this Eyeshadow Stick!
5 out of 5 stars
Debbie - 9 days ago
originally posted on http://www.ulta.com

I wanted something that would apply easily and stay on without melting or looking to pasty (like dry shadows) for my older eyes. This works great and I carry one for my travel - quick to apply and off I go. I also have some eyeshadow sticks from Laura Mercier and like them as well, but this is the perfect matte color for me. For this purchase it was for my Aunt who is visually impaired. I showed her how to apply it and she is very happy because putting on eye shadow was challenging - she loves the ease of use and the even application.
Yes I would definitely buy this again!
5 out of 5 stars
Debra - 10 days ago
originally posted on http://www.ulta.com

It is so easy to apply and stays put all day..
glides on perfect
5 out of 5 stars
Dawndd - 14 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I wasn't sure how I would like a shadow stick but they look great and so easy to blend
SUCH A BEAUTIFUL EYESHADOW
5 out of 5 stars
AmandaMarie - 20 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I love this! It’s like a shimmering highlighted eyeshadow. Very pretty for everyday wear!
Love it!
5 out of 5 stars
Francescaa34 - 26 days ago
originally posted on itcosmetics.com
Love it! Long lasting true to color. Does not wearoff in a few hours. Will definitely be buying again!
Superhero No-tug waterproof eyeliner
5 out of 5 stars
ball6 - 26 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Impressed with this product, I would buy again! Goes on smooth and lasts all day. Also, I got the product at a good price, IT was having a sale.
Pretty color but not for everyone
4 out of 5 stars
Tabylady 63 - 27 days ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Its a lovely eye shadow but not the color that I'd expected
Easy to apply
5 out of 5 stars
Thumbs up graphic, would recommend
Ndwd - 1 month ago, Verified purchaser
- Eye color: Green
- Skin type: Dry
- Skin tone: Light
- Hair color: Blonde
This is very easy to apply and stays on all day.
Easy - great for travel!
5 out of 5 stars
JSay74 - 1 month ago
originally posted on itcosmetics.com
This was a great purchase - saves room when packing and is super easy to use!
Eyeshadow
5 out of 5 stars
Xoxoxoxoxo - 1 month ago
originally posted on itcosmetics.com
Color is awesome! Goes on smooth. Long lasting color
Easy
5 out of 5 stars
Sammm - 1 month ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] So easy to use, glides on effortlessly with great color payoff
Great shadow stick! Love the color!
5 out of 5 stars
Serena c - 1 month ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Great shadow stick! Love the color! I love the smoothness of the makeup!
Awesome!!!!
5 out of 5 stars
Leigh12 - 1 month ago
originally posted on itcosmetics.com
Love the ease and feel of this shadow stick on my skin. It doesn’t tug, glides smoothly. Doesn’t crack or dry out during the day. Love love love.
Great color and stays put!
5 out of 5 stars
Laura1823 - 2 months ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Mighty Mauve is a beautiful shade that goes with just about all other makeup products that I own. I can match it with my pinky colors, my mauves, my taupes, my browns, my greys, etc. It’s that perfect color for when you get up and need to get ready quickly and you ask yourself “hmmmm, what color should I wear?” Mighty Mauve is the one!
Lasts all day!
5 out of 5 stars
Amanda1123 - 2 months ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] Love these! They lay smoothly, blend easily, and are nice colors!
Great for everyday
5 out of 5 stars
Tille - 2 months ago
originally posted on itcosmetics.com
I use this product almost everyday to help my eyes look awake. Goes on smoothly and lasts all day with a natural look.
No Tug
3 out of 5 stars
JDReviews - 2 months ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I feel like it was a little clumpy and Dry versus creamy and smooth.
1 reply from Consumer Care Center team - 2 months ago
Hello JDReviews! At IT Cosmetics, we're sorry to hear the Superhero No-Tug Waterproof Eyeshadow Stick didn't meet your expectations in terms of texture. It's designed to be creamy and smooth, so we appreciate you sharing your experience. Factors like storage temperature and even the natural oils in your skin can sometimes affect a product's consistency. We encourage you to contact our customer service team at 800-356-5120 M-F 9:00 am – 5:00 pm ET. They can offer helpful tips and explore potential solutions with you.
Love it
5 out of 5 stars
Tbeckett1 - 2 months ago
originally posted on itcosmetics.com
[This review was collected as part of a promotion.] I really like this eyeshadow. It is a pretty color and goes on smooth. I plan on buying more of the colors