It's Not Just PR 2e P - 2nd Edition by W Timothy Coombs & Sherry J Holladay (Paperback)

Book Synopsis

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions.

• Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
• Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
• Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
• Balanced, well organized, and clearly written by two leading scholars

From the Back Cover

Whether one sees it as unwelcome, underappreciated, or unnoticed, public relations has an important influence on modern society. In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its impact on society's values, knowledge, and perceptions.

The authors show how public relations affects society--both positively and negatively--and use a range of global, contemporary examples from multi-national corporations through to the non-profit sector to prove their point. The authors have thoroughly revised and updated the book with discussion of new issues, including the search within the profession for a definition of PR; the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world. The authors also provide a nuanced and balanced discussion of ethical concerns for professionals in the field that doesn't rely on oversimplification of the issues. Well organized and clearly written by two leading scholars, this is a must-read for students and professionals in strategic communication.

About the Author

W. Timothy Coombs is Professor in the Nicholson School of Communication at the University of Central Florida. His books include the award-winning Ongoing Crisis Communication (2007) and Code Red in the Boardroom (2006). With Sherry J. Holladay, he is co-author of Managing Corporate Social Responsibility (Wiley-Blackwell, 2011) and PR Strategy and Application (Wiley-Blackwell, 2009) and co-editor of The Handbook of Crisis Communication (Wiley-Blackwell, 2010). He has worked with consulting firms in the U.S. and Europe on ways to improve crisis communication efforts for their clients.

Sherry J. Holladay is Professor in the Nicholson School of Communication at the University of Central Florida. She teaches courses in public relations and corporate communication and her research interests include corporate social responsibility, crisis communication, reputation management, activism, and stakeholder relations. Her work appears in the Journal of Public Relations Research, Public Relations Review, Management Communication Quarterly, Journal of Communication Management, and International Journal of Strategic Communication. With W. Timothy Coombs, she is co-author of Managing Corporate Responsibility (Wiley-Blackwell, 2011) and PR Strategies and Applications (Wiley-Blackwell, 2009), and co-editor of The Handbook of Crisis Communication (Wiley-Blackwell, 2010).