$21.36 when purchased online
Target Online store #3991
About this item
Highlights
- Classic original scent trusted for generations
- 99.44% pure for a gentle clean
- Free from dyes and heavy perfumes
- Multi-use bar for face, body, and hands
- 10-count pack for family or long-term use
Description
Experience a pure, gentle clean with Ivory Bar Soap Original Scent, 4 oz., 10 Count. Trusted for generations, Ivory soap is known for its 99.44% purity and its ability to float, a symbol of its simple, effective formula. This classic bar soap is free of dyes and heavy perfumes, making it ideal for the whole family—including those with sensitive skin. With a clean, iconic scent and a rich, creamy lather, it leaves your skin feeling soft, fresh, and truly clean. Each bar is individually wrapped for convenience, and the 10-count pack is perfect for stocking up at home or sharing with loved ones.
Scent: Original
Trial/Mini/Travel Size: Yes
Suggested Age: 3 Years and Up
Product Warning: Keep out of reach of children
Beauty Purpose: Basic Cleansing
Recommended Skin Type: Normal
Net weight: 2.71 ounces
TCIN: 1002811426
UPC: 037000827580
Origin: made in the USA or imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
sodium palmate, sodium palm kernelate, water, glycerin, palm kernel acid, sodium chloride, fragrance, tetrasodium edta, tetrasodium etidronate, titanium dioxide' '
Shipping details
Estimated ship dimensions: 1.85 inches length x 5.433 inches width x 7.638 inches height
Estimated ship weight: 2.706 pounds
item ships from third party seller: Hey Pharma
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Related Categories
2.9 out of 5 stars with 1046 reviews
Terrible
1 out of 5 stars
Alvin - 3 days ago
originally posted on ivory.com
First time in ages I purchased 8 bars.. NOT the Same. Plus it dont float. I lost my first bar in the lake.. Whse the nut who ruined this once great soap . i'm 85 years old, I want the ols soap bak .
Please go back to the original formula!
1 out of 5 stars
lizzygrantxo - 5 days ago
originally posted on ivory.com
Me, my grandma, and my great grandma have used this soap since the 60s. We’ve always sworn by it and we got constant compliments on our skin from using it. However, this new “plant based formula” doesn’t work as well at all. I really miss the old Ivory soap, please go back!
1 reply from Customer Care team - 2 days ago
We appreciate your feedback on Ivory Gentle Bar Soap in Original Scent. Your family’s loyalty is very appreciated. We’re sorry you are disappointed with the change and will be sure to share this with the rest of our team. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. Please feel free to call us at (800) 395-9960 or email us through our Contact Us page.
Bad choices in Ivory soap bar product development
1 out of 5 stars
Peter - 5 days ago
originally posted on ivory.com
I am VERY dissapointed with your latest changes with Ivory soap bars. I have used it EXCLUSIVELY for more than 55 years, my kids even grew up loving my ivory smell in the morning. It's understandable that you want to try to improve or "cost save" the product for competition, but you must maintain your base....this has always been simple bar soap! no crap. It doesn't lather properly, the smell has changed and worst of all it irritates sensitive areas of my skin. It took me 3 months of rashes to figure out it was the soap. I unfortunately, am discontinuing use of your existing soap ....Permanently! ...Unless you decide to re-offer your "classic" version again, I have no choice. Please let me know if you are able to thrash your drivers of these changes and bring back a very well loved, basic product. I would be very happy to get my old Ivory soap back. Sincerely, Peter
Bad smell and texture
1 out of 5 stars
Cadence - 5 days ago
originally posted on ivory.com
I just opened a new pack of ivory soap and immediately noticed that the texture was more waxy. The bar smells much more perfumey and doesn't sud up as much as it used to. I hate this new formula and and extremely disappointed that there was no indication on the package that the formula had changed. I liked this soap because it didn't smell strongly, it floated and it produced good suds. Will not purchase again.
1 reply from Customer Care team - 3 days ago
Thank you for getting in touch about our Ivory Original Bar Soap. Your loyalty has been more than appreciated and we are saddened in hearing about your recent experience. We genuinely wanted all of our consumers to receive the same great benefits you've come to love over the years. Still we understand that change can be frustrating and we'll be sure that your comments are addressed by the appropriate people on our team. We would like to hear more from you. When you have the time, please write to us through our Contact Us page so we may better assist you.
Fix This Product
1 out of 5 stars
cojo5tlc - 8 days ago
originally posted on ivory.com
this is not the same product I've been using for decades. The bars now separate like a sandwich in the middle and falls apart before the bar is hardly used, while the ivory name is still clearly stamped on the side. My wife wants to dump it because you use beef tallow but I would continue to use it if I could use it to a sliver and have the same product throughout its life.
1 reply from Customer Care team - 7 days ago
Thank you for your feedback on Ivory Gentle Bar Soap Original Scent. We are sorry to hear you are disappointed with your recent purchase and the formula change. This is not the experience we want you to have, so we will pass your comments along to the rest of the team. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. The Ivory Bar is now made with plant-based cleansers and not animal based cleansers. As for the bar splitting, this can happen with all bar soaps and usually occurs after a bar is thoroughly soaked and then dries out. When this happens, dirt can get trapped in the cracks as they are forming. To avoid this, be sure to store the bar on a soap holder with raised points so air can circulate around it. Don't let the soap sit in water and if possible, allow the bar to dry completely between uses. Please feel free to call us at (800) 395-9960 or email us through our Contact Us page.
Ruined a perfect product
1 out of 5 stars
Ivoryusedtobegreat - 8 days ago
originally posted on ivory.com
Change it back! The new formula is terrible, it smells awful, leaves hard to remove residue and is forcing me to change to another soap. All my life I only used Ivory, unless it is reverted to the old formula I will never buy any again.
1 reply from Customer Care team - 8 days ago
We appreciate your feedback on Ivory Gentle Bar Original Scent. We are sorry to hear such a loyal consumer is unhappy with your recent purchase and change in formula. We will be sure to share this with the rest of our team. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. Regarding the residue, it is more likely to occur in hard water areas. Typically synthetic soaps do better in hard water than natural, purer soaps. Our team will be happy to provide some tips to help remove the residue. Please give us a call at (800) 395-9960 or email us through our Contact Us page.
Horrible new formula
1 out of 5 stars
Nathan - 8 days ago
originally posted on ivory.com
Horrible, bring back original ! The new formula does not work please bring back the original
1 reply from Customer Care team - 8 days ago
Thank you for reaching out regarding Ivory Gentle Bar Soap Original Scent. We are saddened to hear you are disappointed with your recent purchase and with the change in formula. Rest assured, we’ll share your comments with the rest of the team. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. Please feel free to give us a call at (800) 395-9960 or email us through our Contact Us page.
I wish you would go back to the old formula.
1 out of 5 stars
Wisher - 8 days ago
originally posted on ivory.com
I'll give you credit for fixing the smell from the first try at the new formula. But the soap is not the product it was before the new formula. I can no longer find soap that doesn't affect me in an adverse way. People can be affected by natural ingredients, as well People with heath conditions relied on your product. Whoever made this decision, you know where you can go.
1 reply from Customer Care team - 7 days ago
Thank you for reaching our regarding Ivory Gentle Original Bar Soap. We are happy to hear that you like the scent. However, we are saddened to hear you are disappointed in the formula change and about your experience. This is not something we would expect to hear, so we are passing your comments along to the Health & Safety Team as well as the rest of the team. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. Please know, safety is a top priority for us, and all our products are thoroughly evaluated to be safe when used as directed. Yet, we do recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. We recommend discontinuing use of the product. We’d love to learn more about your experience. Please feel free to call us at (800) 395-9960 or email us through our Contact Us page.
“Ivory Girl” NO MORE
1 out of 5 stars
AveenoGirlNow - 8 days ago
originally posted on ivory.com
Growing up, Ivory was our household soap. We got some fancy, floral soap one year as a gift, and when we began using it, I started breaking out in hives. Went back to Ivory and all was well. I was “an Ivory Girl”. We used Ivory to bathe in the lake at our camp. Never lost the soap. I am thoroughly disappointed that the one soap I had always come to trust to NOT be allergic to, has changed. That it no longer floats, that it smells WRONG. Why mess with a good thing?
1 reply from Customer Care team - 7 days ago
Thank you for reaching out regarding Ivory Gentle Original Bar Soap. We appreciate your loyalty over the years. We are saddened to hear that you are disappointed with the formula change. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. The Ivory Bar is now made with plant-based cleansers and the formula is more concentrated, so the bars no longer float. Regarding the scent, this is not something we’d expect to hear. We want you to know our products go through many quality checks to ensure they reach you in perfect condition. Rest assured we are sharing your report with our Quality Assurance Team. A few reasons a product may have an off odor would be if it was stored in extreme temperatures or past its shelf life. Please feel free to call us at (800) 395-9960 or email us through our Contact Us page.
Very Expensive & Bars are Small for the Cost!
2 out of 5 stars
Old Ivory Fan! - 10 days ago
originally posted on ivory.com
Too expensive, bars are much smaller and it drys out your skin. Not Good Ivory!
1 reply from Customer Care team - 9 days ago
Thank you for reaching out about Ivory Gentle Bar Soap. We are sorry to hear of your disappointment in your recent purchase. Your report is unexpected so we will be sharing your comments with the Health & Safety Team and the rest of the Ivory Team. Pleas know, safety is our highest priority and all of our products are tested and proven to be safe when used as directed. However, we do realize some consumers may have personal sensitivities and may be unable to tolerate an ingredient or formulation. If you haven’t already done so, we recommend discontinuing use of the product. We’d love to hear more about your experience, so please give us a call at (800) 395-9960 or email us through out Contact Us page.
Terrible new formula
1 out of 5 stars
John87 - 11 days ago
originally posted on ivory.com
The new formula is terrible. Please bring back the original.
1 reply from Customer Care team - 9 days ago
We appreciate your feedback on Ivory Gentle Bar Soap Original Scent. We certainly appreciate your loyalty to our products. We are sad to hear you are disappointed with your recent purchase. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. Rest assured, we will be sure to share your comments with the rest of the team. We’d like you to know, the Ivory Bar is now made with plant-based cleansers and still conducts no animal testing on any of our products. Please feel free to call us at (800) 395-9960 or email us through our Contact Us page.
Don't float anymore
2 out of 5 stars
Sambrown - 14 days ago
originally posted on ivory.com
I HAVE BEEN USING IVORY SOAP ALL MY LIFE! NOW YOU CHANGE IT UP,WHY WOULD YOU CHANGE SOMETHING THAT'S BEEN GREAT FOR YEAR. I LIKED THE FACT THAT IT FLOATED IT'S A LOT EASIER FOR MY KIDS WHEN TAKING A BATH TO FIND IT. PLEASE CHANGE IT BACK..
1 reply from Customer Care team - 13 days ago
Your loyalty has been more than appreciated and we'd like to thank you for getting in touch about our Ivory Original Gentle Bar Soap. There's nothing we love more than being part of such wholesome memories with your family and it's so upsetting to hear that you've been dissatisfied with the new formulation. We truly wanted you to have the same great experience you've had over the years but we understand how disappointing change can be. Please know that we will be sharing your comments with the appropriate people on our team. We would like to hear more from you. When you have the time, please write to us through our Contact Us page so we can better assist you.
Soap Formula Change with NO Notification
1 out of 5 stars
Upset - 17 days ago
originally posted on ivory.com
I think this is horrible that they change the formula of the bar soap and not inform the consumer. It's impossible for the customer to trust in a product, when these companies add/remove ingredients and not advertise the change. What the heck did you do to the soap? Why doesn't it float anymore? Why does it smell funny? Are these new ingredients even good for the skin? What ARE the new ingredients?! I have used this soap because of it's well know "purity"....now I have to buy handmade soap because I lost faith in Proctor and Gamble. At least the name fits. You take a "Gamble" every time you use a product.
1 reply from Customer Care team - 16 days ago
We appreciate your feedback on the Ivory Original Bar Soap and your loyalty! We're so sorry to hear you are unhappy with the formula change. Back in 2023 we switched from Animal based cleansers to plant-based cleansers, which has slightly altered the scent, and we have also added Tetrasodium Etidronate and Titanium Dioxide. The process in which it is produced has changed as well and now requires less water, which in turn makes it more dense, which results in it no longer floating; however, it is still 99.44/100% pure and is still very safe to use even if it doesn't float! Please feel free to reach out to us through our Contact Us page at Ivory.com or give us a call at 800-395-9960 so we can assist further!
Need an unscented bar. Scent has changed.
1 out of 5 stars
Mom3 - 18 days ago
originally posted on ivory.com
Please make an unscented bar! I used Ivory soap for many years but the scent changed and it is too strong and I can’t use it. You have lost customers. Please listen to the feedback/reviews about the scent and offer an unscented bar thanks!
1 reply from Customer Care team - 16 days ago
Thank you for your feedback on Ivory Original Gentle Bar Soap. We are sorry you are disappointed with the change and we will be sure to share this with the rest of our team. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. The Ivory Bar is now made with plant-based cleansers and still conducts no animal testing on any of our products. It is still free of dyes and heavy perfumes, however, unscented products may contain a very light fragrance to mask the natural smell of the ingredients. In some products like bar soaps, these natural ingredients do not smell pleasant so it is necessary to add a very small amount of light fragrance to make the product more enjoyable to use. Please feel free to call us at 800- 395-9960 or email us through our Contact Us page.
Size difference
4 out of 5 stars
PJis me - 18 days ago
originally posted on ivory.com
Thank you all so much for making this soap. I have recently been using the aloe soap and I do like it a lot. But...the shape has changed. I am Autistic and the change in shape has been very troublesome for me. I understand the economics of the soap business. A smaller bar at the same price gives the consumer a sense that they are getting the same value from the product. Plus, you all have to be profitable. I get it. From my perspective, I would be willing to pay more for the bars to go back to the former shape. It know it might seem silly but switching soap bar shapes is very distressing for me. I loved that the soap bars are, or were, a consistent size and aroma. They fit in my hand perfectly. They gave just the right amount of suds without leaving behind any residue. I will do my best to adapt and I do love your product. This is a first world problem, I know. But as an Autistic human, this size change is huge for me.
New formulation is terrible.
1 out of 5 stars
Tgb07 - 19 days ago
originally posted on ivory.com
Been using ivory for so long I used to buy it in bulk. Got the new stuff recently when my supply ran out and it's absolutely not the same stuff. It's greasier, takes longer to rinse and doesn't clean as well as the old formula. You'll run through them much faster. BRING BACK THE OLD FORMULA.
1 reply from Customer Care team - 16 days ago
Thank you for your feedback on Ivory Original Gentle Bar Soap. We are sorry you are disappointed with the change and we will be sure to share this with the rest of our team. We truly expected you to get the same great benefits you’ve always received from our Ivory Bar Soap. The Ivory Bar is now made with plant-based cleansers and still conducts no animal testing on any of our products. Please feel free to call us at 800- 395-9960 or email us through our Contact Us page.
ivory bar soap.
5 out of 5 stars
bookfan_4 - 22 days ago
originally posted on ivory.com
I wash my hands with ivory bar soap,its great.thankyou.
Need the Orginal Formula to Return
4 out of 5 stars
Tallow - 24 days ago
originally posted on ivory.com
Ivory soap is not what it should be since 2024. Please bring the orginal formula back. While the new formula is pleasing, it is not as good as the tallow version.
Not the same.
1 out of 5 stars
Oplima1 - 25 days ago
originally posted on ivory.com
WHY DO THEY ALWAYS DESTROY WHAT USED TO BE GOOD? I knew it wasn't the same from the way the texture is when I first opened the pack. It used to have more of a hearty feel and now it's smooth. It doesn't float anymore either :( why why why
1 reply from Customer Care team - 23 days ago
Thank you for reaching out about our Ivory Gentle Bar Soap! Please know that we are bringing you this new Ivory formula with plant based cleansers that is still pure and gentle on skin. The Ivory bar is still 99 44/100% purity (Original Scent only) even if it doesn’t float and gentle on skin and Dermatologist tested. The new bar doesn't float because the formula is more concentrated. We hope this information is helpful to you and please feel free to reach out to us at 800-395-9960 or via email at Ivory.com.
Better than most bar soaps
5 out of 5 stars
Not applicable - 25 days ago
originally posted on ivory.com
Soap is pure no heavy perfumes. Makes a good lather.