$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- Dermatologist Tested
- Free of dyes & heavy perfumes
- 99.44% Pure
- Trusted by Families for over 140 Years
- Gentle Enough for the Whole Family
Description
Ivory Gentle Bar Soap gives you a safe, pure clean trusted for generations. Our simple soap is free of dyes and heavy perfumes, is dermatologist tested.Ivory's safe, gentle products have been trusted by families for over 140 years.
Scent: Unscented
Suggested Age: All Ages
Health Facts: Paraben-Free, Dye-Free
Package Quantity: 10
Beauty Purpose: Basic Cleansing
Recommended Skin Type: Combination
Net weight: 31.74 Ounces
Features: Non-Irritating
TCIN: 13951811
UPC: 056100007067
Item Number (DPCI): 049-00-0133
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
sodium tallowate and/or et/ou y/o sodium palmate, water, sodium cocoate and/or et/ou y/o sodium palm kernelate, glycerin, sodium chloride, fragrance, coconut acid*, palm kernel acid*, tallow acid*, palm acid*, citric acid*, sodium citrate*, tetrasodium edta. *contains one or more of these ingredients
Shipping details
Estimated ship dimensions: 7.6 inches length x 5.7 inches width x 2 inches height
Estimated ship weight: 2.22 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the packaging compostable? Is it BPI approved?
submitted by Joanna - 4 years ago
A: Hello Joanna Yes the packaging is compostable.
submitted byIvory - 2 years agoBrand expert
Q: Picture is of 10 4-oz bars, but title is 10 3.17-oz bars. Which is correct?
submitted by Envy - 5 years ago
A: We make both a 3.17 ounce and 4 ounce bar of our Ivory Bar Soap. While we'd like to help you determine which this one is, we do need to refer you to the retailer for the answer. If you have any questions about the soap, or Ivory products, give us a call at (800) 395-9960.
submitted byTheIvoryTeam - 5 years agoBrand expertA: I got 3.17oz bars despite picture still showing 4oz, sounds like another case of systematic product downsizing and keeping price fixed...
submitted byshadetree - 4 years ago
Q: are each of the 10 bars individually wrapped inside the package of 10?
submitted by Flothow - 8 years ago
A: Each soap is wrapped in white paper (with no Ivory advertising).
submitted byTextilady - 8 years agoA: Yes, a white paper wrapping is on each individual bar.
submitted byStar Catcher - 8 years ago
Q: Is this soap antibacterial?
submitted by SJ - 6 months ago
A: Technically not antibacterial. Though, the US FDA found 0 evidence of antibacterial soaps better at preventing illness than plain soap and water. Antibac soap can actually be worse long term.
submitted byBeen around the block - 5 months ago
Q: Does this Ivory have ANY kind of fragrance? Long ago, it came that way, but it's harder and harder to find any unscented or fragrance-free beauty products.
submitted by ruby slippers - 2 years ago
A: Our Ivory Gentle Bar Soap Original has the original scent. In the beauty care industry, we use two specific terms to help consumers find the right products to use, unscented and fragrance-free. Unscented products may contain a light scent to mask the natural odor of the ingredients in the formula. These ingredients do not have a pleasant smell, which is why it's necessary to add a very small amount of light fragrance to make the product more enjoyable to use. Fragrance-free products do not contain any added fragrance.
submitted byIvory - 1 year agoBrand expert
Q: The ten bar package I have at home shows 4X MORE/PLUS in the upper left. But in the store I saw a pack of fewer bars with 2.5X and another, I think with 3 or 3.5 X. Explain this on the package!
submitted by Ken - 2 years ago
A: For our Ivory Original Bar Soap 10pk we offer 3.17 ox bars and 4.0 oz bars. The package that states 4X MORE are our 4.0 oz bars.
submitted byIvory - 2 years agoBrand expert
Q: What is the expiry date of these soap bars?
submitted by Stephen - 2 years ago
A: Ivory Original Bar Soaps do not have an expiration date. Bar soaps have a shelf life of 2 years.
submitted byIvory - 2 years agoBrand expert
Q: Is there 2 packs of 10 bars of soap which would 20 soaps bars
submitted by p10000 - 2 years ago
A: Thank you for inquiring about the Ivory Soap packaging. This is for 1-10pack bars of soap.
submitted byIvory - 2 years agoBrand expert
Q: Does this soap contain phthalates?
submitted by LDT - 4 years ago
A: Thank you for you question. This product does not have phthalates in it. You can get a full list of ingredients at smartlabel.org.
submitted byIvory - 4 years agoBrand expert
Q: are these longer than the 3.1 oz bars
submitted by robert - 7 years ago
A: Yes the 4 oz bars are longer.
submitted byigmarty - 7 years ago
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3.7 out of 5 stars with 1897 reviews
cleans effectively: 4.53 out of 5
quality: 4.38 out of 5
scent: 4.03 out of 5
value: 4.39 out of 5
80% would recommend
176 recommendations
It's not even Ivory Soap anymore.
1 out of 5 stars
Ignatzz - 4 days ago
originally posted on ivory.com
I've been using Ivory Soap my whole adult life, and I just switched to Dove. Ivory not only doesn't float, it's a completely different soap - this yucky little cake that has absolutely nothing to recommend it. Why you would destroy one of the most successful examples of branding ever, and completely change one of the most successful products ever, I have no idea. Whoever did this is completely bone-headed.
Welcome back
5 out of 5 stars
Ivory jane - 5 days ago
originally posted on ivory.com
Best soap ever gentle on the skin no need to moisturize after a shower
A Classic
5 out of 5 stars
Thumbs up graphic, would recommend
Becca - 9 days ago, Verified purchaser
My daughter absolutely loves this soap and it's scent. It reminds me of childhood. Initially, I bought this soap to clean my art paint brushes of oil paint non-toxically. Works great!
Horrible New Formula , Please bring back old bars
1 out of 5 stars
Ferny - 9 days ago
originally posted on ivory.com
The new formula is horrible , why change a good thing ..I had used the old formula for 20 years it was great lathered well, cleaned well , even floated. This new formula is the worst , bought a pack it was soft and had mold as well , horrible change PLEASE BRING BACK OLD FORMUKA
1 reply from Customer Care team - 9 days ago
Thank you for reaching out about our Ivory Original Bar Soap. We truly value your loyalty and want to express the disappoint we have in hearing about the condition the product arrived to you in. Nothing is more important to us than the safety of our products and those who use them because safety is at the heart of all we do. We have many checks in place to ensure every product arrives in perfect condition, and we're sorry to hear this situation occurred. It's very important for us to understand what happened. To investigate further, we ask that you write to us through our Contact Us page, and we can further assist you.
Mold in 10 pack
1 out of 5 stars
IamPeter - 10 days ago
originally posted on ivory.com
An ivory soap user for 50+ years. The new formula isn’t very good, and my most recent 10 pack had brown mold on 6 of the bars, both on the packaging, and on parts of the bars. Threw them out.
1 reply from Customer Care team - 10 days ago
We value your loyalty and want to thank you for getting in touch about our Ivory Original Bar Soap. We are truly sorry in hearing of what was discovered in the packaging of your recent purchase. Nothing is more important to us than the safety of our products and those who use them because safety is at the heart of all we do. We have many tests and checks in place to ensure every product arrives in perfect condition, and we're sorry to hear this situation occurred. Please know this is not the experience we want with our brand, so it’s very important for us to understand what happened. In order to investigate further, we'd like to gather more information. When you have the time, please write to us through our Contact Us page so we can better assist you.
Fake Ivory
1 out of 5 stars
Mekk - 11 days ago
originally posted on ivory.com
It is not the original! I grew up on this soap and this is not it! Change it back!!!
1 reply from Customer Care team - 9 days ago
Thank you for being such a loyal customer of our products over the years and for taking the time to review our Ivory Gentle Bar Soap Original Scent. We're truly sorry to hear that you're disappointed with the recent changes. Please rest assured that our goal is to continue delivering the exceptional benefits you've come to expect from the Ivory brand. The new Ivory bar is now crafted with plant-based cleansers and remains cruelty-free, with no animal testing on any of our products. Our Gentle Bar Soap Original Scent still boasts 99.44/100% purity, is gentle on the skin, and has been dermatologist-tested. We’d love to hear more about your experience and help you further. Please feel free to give us a call at (800) 395-9960 or reach out via our Contact Us page on our website.
Ivory Soap bars
5 out of 5 stars
Thumbs up graphic, would recommend
Lemon Romper - 12 days ago, Verified purchaser
Have used these for many years. Great soap. Highly recommend.
Not the same
3 out of 5 stars
Larry - 13 days ago
originally posted on ivory.com
We have always bought ivory soap no it’s not the same it doesn’t float nor latter up like it use to what changed it’s not same
1 reply from Customer Care team - 10 days ago
Thank you so much for being a loyal fan of our products! We truly appreciate your feedback on the Ivory Gentle Bar Soap Original Scent. We're really sorry to hear that you're not completely satisfied with the recent changes. Please know that we're committed to providing you with the great benefits you’ve always loved about the Ivory brand. Our Ivory bar is now made with plant-based cleansers and remains cruelty-free, ensuring that we don’t test on animals. You'll be happy to hear that the Ivory Gentle Bar Soap Original Scent is still 99.44/100% pure, gentle on your skin, and dermatologist-tested, even if it doesn’t float anymore! We’d love to hear more about your experience and help in any way we can. Feel free to give us a call at (800) 395-9960 or drop us an email through our Contact Us page on our website. Looking forward to connecting with you!
Ivory Soap
5 out of 5 stars
Thumbs up graphic, would recommend
MMB - 14 days ago, Verified purchaser
It is nostalgic, grew up using this soap and it works well for me still. I really like the way it rinses off and smells clean 😊.
Formula change
1 out of 5 stars
Kristin E. - 16 days ago
originally posted on ivory.com
The product is no longer what it used to be. Extremely disappointing and I will no longer be buying it
1 reply from Customer Care team - 13 days ago
We value your loyalty and would like to thank you for reaching out about our Ivory Original Bar Soap. We are truly sorry in hearing that you have been disappointed with our new formula change. We wanted nothing but the best for all of our consumers and expected you to receive the same great benefits you've come to love. We know that change can be frustrating and that's why we want to assure you that your comments are being shared with the appropriate people on our team. Whenever you have the time, we ask that you write to us through our Contact Us page so we may learn more, and better assist you.
Terrible New Formula
1 out of 5 stars
Just1425 - 17 days ago
originally posted on ivory.com
Absolutely terrible change to the formula. Apart from it not floating anymore, the smell is not the same and can be rather acrid. Moreover, it is not as gentle as it used to be as it dries out my skin very quickly. Will be looking for a new brand.
1 reply from Customer Care team - 14 days ago
Thank you for getting in touch about our Ivory Original Bar Soap. We're saddened in hearing that you didn't have a positive experience with our new formulation. We truly wanted nothing but the best for our consumers and what you've shared has definitely been unexpected. All of our products have been put through many quality checks so we can be sure the reach you in the best of conditions. We want you to know that we will be addressing your comments with our Quality Assurance team. We hate to see you go and genuinely hope you consider returning to the Ivory family soon. So we can better assist you, we ask that you write to us through our Contact Us page.
-5 Stars
1 out of 5 stars
Generations Ivory - 20 days ago
originally posted on ivory.com
P&G, WHY on earth would you mess with a good thing that has been working for generations!?! Would still buy the soap with the price increase with the smaller size. But you decide to change the soap completely! You just lost this customer for good. Stop these "smarta--" biz school graduates to "reinvent the wheel"! Have y'all not remember the lesson from Coca-Cola new formula failure from the 80s.
1 reply from Customer Care team - 16 days ago
We thank you for getting in touch about our Ivory Original Bar Soap. Your loyalty to our product is truly appreciated and we are saddened in hearing that you're not satisfied with the new formula. We wanted nothing but the best for our consumers and wanted you to receive the same great benefits you've come to love. It hurts to see you leave the Ivory Family and we really hope you return to us soon. We would like to learn more about your experience. Whenever you have the time, please write to us through our Contact Us page.
wonderful!
5 out of 5 stars
jemmy - 20 days ago
originally posted on ivory.com
I had ordered this online for my grandson and he absolutely loves it
No longer floats :(
1 out of 5 stars
Merham - 22 days ago
originally posted on ivory.com
If I could give less than a one star I would. Remember when it was "the only soap that floats" I have been using Ivory for 30+ years. PLEASE BRING BACK THE ORIGINAL!
1 reply from Customer Care team - 22 days ago
We want to express our heartfelt gratitude for your 30 years of loyalty to the Ivory brand and for taking the time to share your thoughts on our Ivory Gentle Bar Soap Original Scent. We're truly sorry to hear that you're disappointed with the recent changes. Please know that our goal is to continue providing you with the amazing benefits you've come to trust from Ivory. Our bar soap is now made with plant-based cleansers and maintains our commitment to not testing on animals. The Ivory Gentle Bar Soap Original Scent remains 99.44/100% pure, gentle on your skin, and dermatologist-tested, even though it may not float anymore. We genuinely want to understand your experience better and help in any way we can. Please feel free to reach out to us at (800) 395-9960 or email us through our Contact Us page on our website. Your feedback is invaluable to us.
Ivory gone bad
1 out of 5 stars
want-the-old-ivory-back - 23 days ago
originally posted on ivory.com
Ivory soap's new formula leaves a residue that is becoming a problem. You might want to consider switching to a soap with a less creamy base or one specifically formulated to rinse more cleanly. This change has altered some characteristics of the soap, such as its scent, lathering properties, and even its iconic ability to float. Another characteristic is it's clogging drains. The whole family is citing differences in texture and fragrance compared to the original formula.
1 reply from Customer Care team - 21 days ago
Thank you so much for taking the time to share your feedback about our Ivory Gentle Bar Soap Original Scent. We genuinely appreciate your thoughts, and we're truly sorry to hear that the changes we made haven't met your expectations. We understand how important it is to find a product that works for you, and we had hoped the new formulation—crafted with plant-based cleansers and still committed to no animal testing—would provide the same great benefits you've always enjoyed with the Ivory brand. While the Ivory bar may no longer float, we assure you it's still 99.44/100% pure, gentle on the skin, and dermatologist-tested. We would love to hear more about your experience and see how we can assist you further. Please feel free to reach out by calling us at (800) 395-9960 or by emailing us through our Contact Us page on our website. Your satisfaction means a lot to us, and we're here to help.
Definitely has changed (not for the better)
1 out of 5 stars
Disgruntled consumer - 23 days ago
originally posted on ivory.com
Recently, I learned that the process and equipment used in making original Ivory was never patented. The equipment was sold and production moved from Ivorydale plant in Cincinnati (P&G headquarters) to Colombia. No more tallow. Now plant based. No more floating. Less ounces. The “consumers won’t notice it doesn’t float.” What planet do P&G executives live on? Also my eczema has flared like never before. Hmm.
1 reply from Customer Care team - 22 days ago
We truly appreciate your loyalty to our Ivory products over the years, and thank you for taking the time to share your thoughts on our Ivory Gentle Bar Soap Original Scent. We're really sorry to hear that you've had a disappointing experience with the recent changes. Your feedback means a lot to us! Please know that we’re committed to providing you with the same great benefits you’ve come to love from the Ivory brand. We’ve passed your comments along to our Quality Assurance Team and the entire Ivory family. Our Ivory bar now features plant-based cleansers, and we continue to uphold our promise of no animal testing on any of our products. While all our ingredients have been thoroughly evaluated for safety and effectiveness, we understand that some individuals may have sensitivities to certain ingredients or formulations. If you think this might be the case, we recommend discontinuing use of the product. If you need any further assistance, don’t hesitate to reach out! You can give us a call at (800) 395-9960 or send us an email through the Contact Us page on our website. We’re here to help!
Disappointed
1 out of 5 stars
Bad Move - 25 days ago
originally posted on ivory.com
It DOES NOT CLEAN as well as it used to. Also is HARDER TO RINSE OFF. I do not like it and will look for something else to use. WHY DID YOU RUIN A GREAT TIME TESTED PRODUCT?
1 reply from Customer Care team - 21 days ago
Thank you so much for taking the time to share your thoughts on our Ivory Gentle Bar Soap Original Scent. We're really sorry to hear that you're feeling disappointed with the recent changes. We want you to know that our goal is to continue providing you with the wonderful benefits you've come to love from Ivory. Our new formula now features plant-based cleansers and, as always, we remain committed to not testing on animals. Rest assured, our Ivory Gentle Bar Soap is still 99.44/100% pure, gentle on your skin, and dermatologist-tested to keep you feeling great. We’d love to hear more about your experience and see how we can help! Feel free to give us a call at (800) 395-9960 or drop us an email through our Contact Us page on our website. We're here for you!
Pure soap "Hope" that doesn't Float anymore
1 out of 5 stars
M.F.Uncle - 25 days ago
originally posted on ivory.com
It is no longer the soap (hope) that floats. I no longer by the soap. It irritates my skin now, cant use it to fish with anymore. The hope is gone. A valued customer for over 40+ years as an adult and now I am done with it. My family no longer use the soap.
1 reply from Customer Care team - 23 days ago
Thank you so much for being such a long-time loyal consumer of Ivory products and for reviewing our Ivory Gentle Bar Soap Original Scent. We are so sorry to hear that you are disappointed with the changes and that you noticed some irritation. Please know that it is our every intention to provide you with the same amazing benefits you have come to expect from the Ivory brand. We understand your concern, and we will be sharing this information with our Health and Safety Team and the rest of the Ivory Team. While all of our ingredients have been evaluated for their safety and effectiveness when used as directed, we do understand that some of our consumers might have personal sensitivities that make using a certain ingredient or formulation difficult. We recommend that you discontinue the use of this product and reach out to us for additional support. When you find the time, please give us a call at (800) 395-9960 or send us an email through our Contact Us page on our website.
Plant-Based means Guilt-Free
5 out of 5 stars
AFellowAnimal - 27 days ago
originally posted on ivory.com
There shouldn't be one star reviews justifying using a fellow being's organ oils for our own body. Why do we need to enslave animals to help us with our bathing? We need to do better as a species.
New version is HORRIBLE!
1 out of 5 stars
Romulator - 27 days ago
originally posted on ivory.com
“Made with plant based cleansers since 2024.” Does that sound “original” to you, considering this soap has been around for 140 years? I used Ivory soap my entire life. No longer. I will not buy Ivory again, unless they go back to the actual original formula. The new version is horrible.
1 reply from Customer Care team - 23 days ago
Thank you for sharing feedback on our Ivory Original Bar Soap. We value your loyalty in our Ivory Family and are so disappointed that you aren't satisfied with the new formulation. From time to time we like to improve our products with our consumers best interest in heart. Our intentions were truly pure and we wanted nothing but the best for our consumers. We hate to see you go and genuinely hope to see you return to us soon. You can be sure that your comments will be shared with the appropriate people on our team. We would love to hear more from you regarding your experience When you have the time, please write to us through our Contact Us page.