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Ivory Mild & Gentle Body Wash - Original Scent - 35 fl oz
$6.99 ($0.20/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Made without dyes, heavy perfumes, parabens or phthalates
- Designed for the whole family
- Ivory does not test on animals
- Made with plant-based cleansers
- Dermatologist tested
Description
Ivory Mild & Gentle Body Wash leaves skin feeling healthy and clean. This mild body wash is designed with the whole family in mind and is free of dyes and heavy perfumes. Our formula gives you a rich, creamy lather for a luxurious clean with the Original scent you know and love. Ivory's safe, gentle products have been trusted by families for over 140 years.
Scent: Unscented
Suggested Age: All Ages
Health Facts: Silicone-Free, Paraben-Free, Phthalate-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Plant-Based
Package Quantity: 1
Beauty Purpose: Basic Cleansing
Recommended Skin Type: Normal, Combination
Net weight: 35 fl oz (US)
Features: Dermatologist Tested
TCIN: 83489265
UPC: 030772018460
Item Number (DPCI): 049-00-0375
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.8 inches length x 4.4 inches width x 9.2 inches height
Estimated ship weight: 2.63 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this be used as shampoo? We still miss the Ivory shampoo!
submitted by mel e - 3 months ago
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Guests are saying
The Ivory Mild and Gentle Body Wash is a highly praised product, especially for those with sensitive skin. Guests appreciate its gentle formula, which is free from dyes and harsh chemicals, making it suitable for daily use. The body wash lathers well, leaving skin feeling clean, soft, and moisturized without any tightness. Its light, pleasant scent adds to the overall experience, making it a favorite for families and individuals alike.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 1625 reviews
cleans effectively: 4.72 out of 5
quality: 4.66 out of 5
scent: 4.35 out of 5
value: 4.59 out of 5
81% would recommend
76 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
11 November, 2025Verified purchase
ivory body soap
7.00 for plain ivory. ridiculous!
5 out of 5 stars
9 November, 2025
originally posted on Home Tester Club
Love it
[This review was collected as part of a promotion.] Great body wash. Kept me feeling fresh all day. Not strong scent and lathers well. Easy yo rinse off. Love the bottle size. Would recommend this product to family and friends
5 out of 5 stars
9 November, 2025
originally posted on influenster.com
Great for sensitive skin.
[This review was collected as part of a promotion.] I have tried IVORY before and this version didn’t disappoint. The scent is very light, what is great for sensitive skin. It cleanses well, in a gentle way, living the skin super soft.
5 out of 5 stars
9 November, 2025
originally posted on Home Tester Club
ivory body wash
[This review was collected as part of a promotion.] this was a great body wash. it lathered up and i was able to apply it to my body very easily. loved the fresh scejnt. my body felt clean and smooth when i was done. would highly recommend.
5 out of 5 stars
9 November, 2025
originally posted on Home Tester Club
Great for sensitive skin!
[This review was collected as part of a promotion.] I have always loved Ivory soap products. They work and are affordable. I was so excited to try this product because my skin is sensitive, and I liked that it didn't contain added perfumes or dyes. It works very well and my skin felt clean but hydrated after using. The pump dispenser is great! I will definitely buy in the future!
5 out of 5 stars
9 November, 2025
originally posted on influenster.com
Moisturizing and Gentle
[This review was collected as part of a promotion.] This new body wash smells amazing !! So fresh and clean with a mild fragrance ! It’s moisturizing and gentle and has been great on my sensitive skin ! You get so much product for the price and the pump is so sturdy not like the regular cheap body wash pumps at all !
5 out of 5 stars
9 November, 2025
originally posted on influenster.com
Great for sensitive skin
[This review was collected as part of a promotion.] I got this to try for my daughter who has very sensitive skin. It’s hard to find products that smell good and don’t break her out. I’m happy to report this one doesn’t break her out and smells great!
5 out of 5 stars
9 November, 2025
originally posted on influenster.com
Clean and efficient
[This review was collected as part of a promotion.] Really enjoying the body wash. I specifically love the pump dispenser. It saves so much time when I’m in a rush. The ingredients are really soothing to my sensitive skin. It’s a really refreshing scent but it doesn’t overpower or linger too long. 10/10 product!
5 out of 5 stars
9 November, 2025
originally posted on influenster.com
Amazing body wash
[This review was collected as part of a promotion.] This is one of my favorite body washes, it lathers and it is not drying. It is also good for sensitive skin and doesn’t have a strong scent. I can’t wait to buy it again.
5 out of 5 stars
8 November, 2025
originally posted on influenster.com
Fresh and clean
[This review was collected as part of a promotion.] This complimentary gift is right on time for winter skin. A gentle body wash that works with your skin’s ph for those harsh, cold condition. With a great original scent, this product leaves you not only feeling fresh but smelling fresh too. This product also comes with an accessible design in the form of a pump.
5 out of 5 stars
8 November, 2025
originally posted on influenster.com
Great
[This review was collected as part of a promotion.] I really liked the scent of body wash. The pump makes it really easy to use in the shower. Lathers up very well and leaves my skin feeling soft and clean.
5 out of 5 stars
8 November, 2025
originally posted on Home Tester Club
Great Smell
[This review was collected as part of a promotion.] The smell of this soap is AMAZING!!! I love how it makes my skin feel so soft! The pump makes it easy to use and make sure my kids don’t use too much! I will continue to buy this soap for the smell alone but also because it gets the job done.
5 out of 5 stars
8 November, 2025
originally posted on Home Tester Club
Skin So Soft
[This review was collected as part of a promotion.] This product smells good, creates a good lather, and moisturizes your skin. The fragrance of the body wash isn't overbearing, so I love to use it each time I shower. It lathers well on a towel and exfoliating gloves, but you do have to pump it two to three times after the first pump. Once done, my skin feels soft and moisturized. I love this product and would recommend others to use it.
3 out of 5 stars
8 November, 2025
originally posted on Home Tester Club
Simple not exceptional
[This review was collected as part of a promotion.] Ivory Gentle Body Wash - Original Scent is a fine body wash. Since the price is low, there’s some value but not something I would buy again. It does lather up well and lasts long enough without using too much. However it does seem to dry your skin out more than many other body washes I’ve used. And the smell isn’t great. Reminds me of an old bar soap smell, like grandmas would keep by the sink.
5 out of 5 stars
8 November, 2025
originally posted on Home Tester Club
Light clean and gentle on skin
[This review was collected as part of a promotion.] The Ivory Gentle Body Wash in the original scent has been a nice switch for my daily shower. The scent is super clean and subtle, not overpowering at all. It lathers easily and rinses off without leaving any residue, and my skin feels soft instead of dried out. It’s just a simple, dependable body wash that feels good to use.
5 out of 5 stars
7 November, 2025
originally posted on Home Tester Club
Loved it!
[This review was collected as part of a promotion.] I was pleasantly surprised at how much I loved this product. The smell is gentle and I love that it gives me a lot of bubbles after you wet it on a loofah. I felt clean and moisturized afterwards and my skin didn’t react to any of the ingredients. I’d continue to use this product.
5 out of 5 stars
7 November, 2025
originally posted on Home Tester Club
Softening and gentle on skin
[This review was collected as part of a promotion.] As a long time lover and fan of the brand, Its no surprise i was thrilled HomeTesterClub was gifting a complimentary bottle of Ivory Gentle Body Wash. This rich luxurious lather offers the moisture my skin needs all while keeping it hydrated well throughout the day! This item contains minimal fragrance with it's original scent being very lights and refreshing. I will def continue using as well as recommending to others.
5 out of 5 stars
7 November, 2025
originally posted on influenster.com
My fav ❤️
[This review was collected as part of a promotion.] I’ve been using the Ivory Body Wash Pump for a while now, and it’s quickly become one of my favorite everyday body washes. The formula is very gentle — it doesn’t irritate my skin, doesn’t leave any residue, and actually makes my skin feel clean and soft afterward. I also appreciate that it’s free of dyes, parabens, and heavy perfumes. The scent is light and fresh, not overpowering, which I prefer. The lather is rich and creamy, so a little goes a long way. I like that it’s mild enough for the whole family but still feels like a quality product. For the price, it offers great value. If you need a simple, clean, reliable body wash without harsh ingredients, this is a solid choice.
3 out of 5 stars
6 November, 2025
originally posted on Home Tester Club
lather well
[This review was collected as part of a promotion.] This is my 1st time using Ivory. I like the scent coming from the bottle but when I use it to wash, the scent changes and smells a bit weird. The body wash is ok, it lathers and rinses well. I do notice that it makes my skin itch during a week of usage. I was thinking because I didn't use lotion after showering (to test how well/ moisturizing this wash is as it claims). But even when I put on lotion, I still feel itchy. So maybe some ingredients caused the irritation, which is weird since I don't usually have this reaction before with any other body wash brands. I appreciate that there is no dyes & parabens.
1 reply from Customer Care team - 4 days ago
Thank you so much for reaching out to us about your Ivory Gentle Body Wash with Notes of Water Lily! We're thrilled to hear that you enjoyed how well it lathered and rinsed. However, we're really sorry to learn that the fragrance wasn’t to your liking and that you noticed some itchiness. That’s definitely not the experience we want for you. We appreciate your feedback and will be sure to share your comments with our Health and Safety Team and the rest of the Ivory family. While all our ingredients are carefully evaluated for safety and effectiveness, we understand that individual sensitivities can vary. We recommend stopping use of the product, and encourage you to reach out to us. As for the scent, please know that we put a lot of care into research and consumer product testing to be sure to create features that our consumers might relate to. We totally get that scents are personal and that not everyone shares the same opinions on what is pleasant. We appreciate the feedback as it helps us to make informed decisions when updating or improving our products, and we will be sure to share your comments with the appropriate people on our team. In the meantime, we would be delighted to discuss your experience with you and help you find a product that better suits your needs. Please, whenever you have the time, give us a call at (800) 395-9960 or email us through the Contact Us page on our website.
4 out of 5 stars
6 November, 2025
originally posted on Home Tester Club
Soaps a soap
[This review was collected as part of a promotion.] Soap leaves the body feeling clean without any residue that bar soaps tend to do. Scent is there but not overpowering. Easy to pump out the desired amount without wasting product.