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Jute Area Rug - Hearth & Hand™ with Magnolia
Only at target
$49.99
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Area rug with tassels elevates your interior with textured flair
- Features neutral colors that easily blend in with most decor
- Crafted from jute for long-term use
- Flat-pile construction is easy to maintain and perfect for high-traffic areas
Description
Add textured flair to your abode with this Jute Area Rug from Hearth & Hand™ with Magnolia. Featuring an allover textured design with cream stripes and tassels on either end, this decorative rug brings a combination of simple comfort and timeless style to your existing decor. Crafted from jute, this woven area rug is durable for lasting use in your home. A must-have addition to your interior, this jute rug features a flat-pile construction, making it highly versatile and easy to place in your living room, hallway, study and more.
Celebrate the everyday with Hearth & Hand — created exclusively for Target in collaboration with Magnolia, a home and lifestyle brand by Chip & Joanna Gaines. Built upon our shared commitment to giving back to our communities, these pieces reveal the beauty of everyday moments shared with family and friends.
Celebrate the everyday with Hearth & Hand — created exclusively for Target in collaboration with Magnolia, a home and lifestyle brand by Chip & Joanna Gaines. Built upon our shared commitment to giving back to our communities, these pieces reveal the beauty of everyday moments shared with family and friends.
Features: Rectangle (shape)
Dimensions (Overall): 84 Inches (L), 28 Inches (W)
Fabric Name: Woven
Construction Technique: Handmade
Style: Runners
Indoor/Outdoor: Indoor
Features: Finished Edge, Natural Fiber
Backing Material: 100% Cotton
Rug Material: 100% Jute
Protective Qualities: Not Applicable
Pile type: Flat Pile
Rug pile height: Flat Pile
Style: Flatweave Rugs
Room: Living Room, Entryway, Hallway, Study Room
Care & Cleaning: Vacuum Without Beater Bar, Spot or Wipe Clean, Rug Pad Recommended
TCIN: 54584322
UPC: 885369456749
Item Number (DPCI): 324-08-0277
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 29.7 inches length x 7.4 inches width x 7.1 inches height
Estimated ship weight: 12.2 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this rug shed? I'm thinking I saw this rug in the store and didn't buy it because it had a lot of loose fibers on it.
submitted by DocAA - 3 years ago
A: Hello, thanks for reaching out, yes this rug does shed.
submitted byDiamond - 3 years agoTarget staff support
Q: Can this rug be used outdoors on our front step? It is a protected area but still outside. The picture shows that it is but is not labeled as indoor/outdoor. Thank you.
submitted by Amy - 5 years ago
A: Hello Amy - This is a lovely rug to match many types of décor! This is intended to be an indoor rug but could work on a covered porch. Thanks for checking this out! - John
submitted byJohn - 5 years agoTarget staff support
Q: The beige rug appears very light in the picture. Is it actually a bit deeper beige than the light beige shown?
submitted by jojo - 5 years ago
A: Hi Jojo - Thanks for browsing our rug selection! We have many guests raving about the rug! Many have left reviews with photos that can help you see the color of the rug better with different lightings and spaces. Give a glance to our review section! I hope this helps! - Tony
submitted byTony - 5 years agoTarget staff support
Q: Can the 2x3 be thrown in the washer? My dog threw up all over it and can't really spot clean it. Thanks!
submitted by Elise - 5 years ago
A: Hi Elise - Oh no! I'm sorry to hear about the incident with your dog. This rug is recommended for spot or wipe cleaning so although you may be able to put it in the washer, we can't guarantee the shape it's going to be in after it goes through. Thanks for reaching out! - Chris
submitted byChris - 5 years agoTarget staff support
Q: What is the pile height of the rug? Trying to figure out if it can clear a door.
submitted by Elle - 5 years ago
A: Hi Elle - Great question! This beautiful hand made rug's height is a flat pile. Thanks for asking! - Kristin
submitted byKristin - 5 years agoTarget staff support
Q: How do you clean it? Can it be machine washed?
submitted by Charms - 5 years ago
A: Hello Charms! - The Jute rug will brighten any room! It's recommended to spot or wipe clean or vacuum without a beater bar. A rug pad is also recommended. Thanks for reaching out! - John
submitted byJohn - 5 years agoTarget staff support
Q: Hi! I just bought the charcoal rug like this one and LOVE it. I was hoping to get this one but noticed its tan and black. The Charcoal rug is tan and dark blue. Is this rug more dark blue or is it a true black?
submitted by Jennifer - 5 years ago
A: Hi Jennifer - Thanks for stopping by! This rug is black and tan. I hope you find what you are looking for! - Katrina
submitted byKatrina - 5 years agoTarget staff support
Q: Can this be used as an outdoor rug?
submitted by Morgan - 5 years ago
A: Hello Morgan - We’re glad you stopped by to check out this handsome rug! This item is designed for indoor use only. Happy shopping! - Erinn
submitted byTarget Team Member - 5 years agoTarget staff support
Q: I have new vinyl planking, wood look, and manufacturer does not recommend using rugs with vinyl backing. Pictures do not appear to show a vinyl but rather fabric backing. Can you clarify backing on a 7x10 rug intended for use under a dining room table?
submitted by KT - 5 years ago
A: Hi KT - Thanks for asking! The backing material we use is a blend of 75% cotton and 25% other fibers. Depending on the size, the rug will be backed or not. If you click on the size you want the product details will explain if there is a backing. We hope this helps! - Jerith
submitted byJerith - 5 years agoTarget staff support
Q: Do the 3x5 rugs have the nonskid backing? It says they do but the photos show differently on the smaller size rugs. Thank you.
submitted by MB - 6 years ago
A: Hi MB - Thanks for checking! This Jute rug will help create an inviting space in your home. This rug has 100% latex/cotton backing helps prevent shifting or sliding. Thanks for stopping by! - Julie
submitted byJulie - 6 years agoTarget staff support
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Guests are saying
This rug offers a stylish and thick design that many guests appreciate for its aesthetic appeal and quality. While it serves well as a decorative piece, some guests have noted issues with shedding and durability, particularly in high-traffic areas. The rug's texture and color options are praised, making it a versatile addition to various home settings. However, guests should be cautious about its maintenance and potential for fraying over time.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 273 reviews
60% would recommend
134 recommendations
5 out of 5 stars
15 October, 2025Verified purchase
Love it!
Excellent quality - beautiful!
1 out of 5 stars
Thumbs down graphic, would not recommend
19 September, 2025
POOR quality
I love the way this rug looks but the quality is garbage. I have had it for about 6 months and I just bought a rug to replace it. It lost the tassels with in the first 2 months and it is falling apart. Also it is under our dining table so it gets the least wear of any rug in my house. Beautiful and TERRIBLE rug.
5 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025Verified purchase
Great texture and durable
I have had this run for a few weeks in our main living space, I have 5 kids and it has held up well so far. I’ve scrubbed a few things out of it and it cleans well. It is a nice heavy rug with lots of texture, which I like. It does snag on things occasionally but it seems to be well made, so the snags are small and almost unnoticeable. It sheds a little, but not too bad. It adds great texture to the room and I love the pattern. So far I would definitely recommend it!
1 out of 5 stars
Thumbs down graphic, would not recommend
20 February, 2025Verified purchase
Disappointed
Everything in my kitchen is magnolia and I’m very disappointed with this rug
1 out of 5 stars
Thumbs down graphic, would not recommend
15 February, 2025
They fall apart after any foot traffic
It does not look pretty for long, I purchased a whole bunch of these for around the house of various sizes and every one of them fell apart. They don’t do well with any foot traffic so I do not recommend.
2 out of 5 stars
Thumbs down graphic, would not recommend
8 December, 2024Verified purchase
Colors bleeds
Don’t allow any water or other liquid on this rug - the black bleeds onto the natural color and ruins the rug!!
5 out of 5 stars
Thumbs up graphic, would recommend
5 December, 2024Verified purchase
Great for the price
This rug is super cute and thick, good quality for the price. I'm using it as a layer under my door mat, and it looks very nice. It's holding up to the elements too.
3 out of 5 stars
Thumbs down graphic, would not recommend
22 November, 2024Verified purchase
Great quality, checkers are awful
Rug is thick and seems to be good quality. Unfortunately the pattern is likely to cause a seizure. The checkers are so bad.
4 out of 5 stars
10 October, 2024Verified purchase
Different rug
I'm giving 4 stars because I didn't receive the rug I ordered but I love the rug I received.
1 out of 5 stars
Thumbs down graphic, would not recommend
31 July, 2024Verified purchase
Poor quality
Lots of shedding with the fringe and poor quality.
2 out of 5 stars
Thumbs down graphic, would not recommend
27 May, 2024Verified purchase
Cute rug/Tassels are horrible
Loved the look of this rug. However the tassels kept shedding randomly. This rug did not hold up due to the tassels. One end is missing the majority of tassels. Otherwise the rug is pretty durable and stains were removed with spot cleaning.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 March, 2024Verified purchase
Too much mess!
These rugs shed more than my golden retriever! I thought it was just an initial thing but it’s been months and the fibers continue to get all over everything. Save yourself the trouble and go with a different product.
3 out of 5 stars
13 March, 2024Verified purchase
You Can Not Put on Carpet
I was disappointed that on the tag for the time when it was shipped to my home said that it’s unsuitable to go on top of carpets as the colors bleed. Unfortunately my whole home is carpet except for the kitchen where it now resides. Wish that was advertised and it’s nowhere on the listing!
3 out of 5 stars
Thumbs up graphic, would recommend
22 February, 2024Verified purchase
Nice rug strong color
Very nice rug just a strong backdrop that I found hard to match with the other furniture etc in my room I needed it for. Returned for an even more “neutral”.
5 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2024Verified purchase
Perfect!
Love it! It was exactly what I wanted.
5 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2023
love the contrast!
nicely constructed, thick jute rug with a great pattern and overall design. I've had it for about 2-3 years now and it does shed, but not as much as other reviewers have noted. Rug is 5x7.
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2023Verified purchase
Kitchen table rig
Now, I have nay had this rug a week, but so far, soooo good! The colors are terrific and it has a great feel. Even our beagle approves.
2 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2023
Poor Quality
The rug is slightly misshapen, the lines off, the fringe constantly sheds/falls off, and it just looks dirty & dingy. They need better quality control.
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2023Verified purchase
Great rug
Durable and added a lot of warmth to my kitchen
5 out of 5 stars
Thumbs up graphic, would recommend
18 September, 2023
Worked perfectly. Perrrfect!
I’m always so picky!!!! And this one worked the first time!!! Love this rug already looking to put more somewhere els 🤣🫣