$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Greet the sunrise with the delicious taste of toasted multi-grain flakes and crunchy oat clusters; A Smart Start to your day
- A family-favorite cereal that's perfect for both kids and adults; Makes a delicious part of a breakfast at home or school, midday bite at work, and after-dinner treat
- Low fat; Good source of 7 vitamins and minerals; Contains antioxidant vitamins C, E, and beta-carotene; No artificial colors or flavors; Made with whole grain; Kosher Pareve; Contains wheat ingredients
- Pack a small bag for snacks on-the-go in backpacks, lunchboxes, and tote bags; Stow some in your car and desk for anytime snacking
- Includes an 18.2-ounce box of ready-to-eat cereal; Packaged for freshness and great taste
Description
Get a jump on your morning with Kellogg's Smart Start Original Antioxidants, a delicious, low-fat breakfast cereal made with toasted multi-grain flakes and crunchy oat clusters. A family-favorite cereal that's perfect for both kids and adults, Kellogg's Smart Start is made to be enjoyed. Each serving provides a good source of 7 vitamins and minerals, is a good source of fiber, and contains the antioxidant vitamins C, E, and beta-carotene. Not just for breakfast, you can pack a small bag of Kellogg's Smart Start breakfast cereal in lunchboxes, backpacks, and tote bags to enjoy during busy, on-the-go moments. Kellogg's Smart Start Original Antioxidants also makes a great base for trail mixes or topped on yogurt or ice cream. The delicious options are endless. Add your favorite dairy or nut milk or indulge by the handful as a crispy treat straight from the box. Kellogg's Smart Start is a great way to seize the day.
Serving Size: 1 1/4 cup
Serving Per Container: About 8
Amount Cereal:
Calories: 240
% Daily Value*
Total Fat 1g1%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 0mg0%
Sodium 260mg11%
Total Carbohydrate 56g20%
Dietary Fiber 3g12%
Sugars 18g
Added Sugars 18g36%
Protein 5g4%
Vitamin D 2mcg10%
Calcium 10mg0%
Iron 8.1mg45%
Potassium 130mg2%
Vitamin A 10%
Vitamin C 10%
Vitamin E 10%
Thiamin 20%
Riboflavin 20%
Niacin 20%
Vitamin B6 20%
Folate 80%
Folic Acid 200mcg
Vitamin B12 20%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount with 3/4 cup skim milk:
Calories: 300
% Daily Value*
Total Fat 1g1%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 5mg1%
Sodium 340mg15%
Total Carbohydrate 65g24%
Dietary Fiber 3g12%
Sugars 27g
Added Sugars 18g36%
Protein 11g16%
Vitamin D 4.2mcg20%
Calcium 240mg15%
Iron 8.1mg45%
Potassium 420mg8%
Vitamin A 20%
Vitamin C 10%
Vitamin E 10%
Thiamin 25%
Riboflavin 45%
Niacin 25%
Vitamin B6 20%
Folate 80%
Folic Acid 200mcg
Vitamin B12 50%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
rice, whole grain wheat, sugar, whole grain oats, brown sugar syrup, contains 2% or less of rice flour, corn syrup, salt, malt flavor, honey, barley malt extract, cinnamon, natural flavor, mixed tocopherols (vitamin e) for freshness. vitamins and minerals: vitamin c (ascorbic acid), reduced iron, vitamin e acetate, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), folic acid, vitamin b2 (riboflavin), beta-carotene, vitamin d3, vitamin b12.
Allergens & Warnings:
Contains a bioengineered food ingredient, CONTAINS WHEAT INGREDIENTS.Contains: Wheat
Dietary Needs: Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 18.2 Ounces
TCIN: 54446599
UPC: 038000200229
Item Number (DPCI): 231-00-0337
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
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Shipping details
Estimated ship dimensions: 11.4 inches length x 7.6 inches width x 2.4 inches height
Estimated ship weight: 1.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Summary of reviews
Smart Start cereal has been a beloved choice for many guests due to its delightful taste, high protein content, and nutritional benefits. However, recent changes in texture have made it too hard for some, leading to concerns about its edibility. Many guests are distraught over its discontinuation and are eager for its return.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 267 reviews
taste: 5 out of 5
value: 4.4 out of 5
quality: 4.7 out of 5
90% would recommend
11 recommendations
Love it
5 out of 5 stars
Sue - 27 days ago
originally posted on wkkellogg.com
Best cereal I’ve ever had. Stays crispy in milk! Love it.
best cereal ever
5 out of 5 stars
Nik27 - 3 months ago
originally posted on kelloggs.com
Please bring back my favorite cereal of all time!! Why can’t I find it anymore. It’s so good I’ve gone out of my way to look it up and come leave this review so you won’t discontinue my favorite cereal
best cereal ever
5 out of 5 stars
Nik27 - 3 months ago
originally posted on wkkellogg.com
Please bring back my favorite cereal of all time!! Why can’t I find it anymore. It’s so good I’ve gone out of my way to look it up and come leave this review so you won’t discontinue my favorite cereal
My Favorite Cereal
5 out of 5 stars
HappyCustomer-FL - 4 months ago
originally posted on kelloggs.com
Please do not discontinue this cereal or change anything about it. It is perfect. I can eat it with milk and not worry about my cereal becoming soggy immediately. It's great! I also enjoy eating it without milk.
My Favorite Cereal
5 out of 5 stars
HappyCustomer-FL - 4 months ago
originally posted on wkkellogg.com
Please do not discontinue this cereal or change anything about it. It is perfect. I can eat it with milk and not worry about my cereal becoming soggy immediately. It's great! I also enjoy eating it without milk.
Perfection.
5 out of 5 stars
mais - 7 months ago
originally posted on kelloggs.com
I LIVE OFF OF SMARTSTART. Its delightful and there is nothing quite like it. I don't love the oats because they can be large, but I believe they add to the flavor and I enjoy the flavor. I will never eat another cereal again.
Perfection.
5 out of 5 stars
mais - 7 months ago
originally posted on wkkellogg.com
I LIVE OFF OF SMARTSTART. Its delightful and there is nothing quite like it. I don't love the oats because they can be large, but I believe they add to the flavor and I enjoy the flavor. I will never eat another cereal again.
To Be or Not to Be?
5 out of 5 stars
OBR - 8 months ago
originally posted on kelloggs.com
Yes or No, has this cereal been discontinued? Do I need to move on? It has been months since I have found it in the stores.
To Be or Not to Be?
5 out of 5 stars
OBR - 8 months ago
originally posted on wkkellogg.com
Yes or No, has this cereal been discontinued? Do I need to move on? It has been months since I have found it in the stores.
Just broke a tooth!
1 out of 5 stars
JB - 8 months ago
originally posted on kelloggs.com
Texture is way too hard and my husband just broke a tooth on it! Be careful!
1 reply from Consumer Care team - 8 months ago
We are sorry that your cereal was too hard and would like to assist you right away. Please look for our email from us or call us at 1-800-962-1413 Monday through Friday from 9 am to 6 pm Eastern Time.
Just broke a tooth!
1 out of 5 stars
JB - 8 months ago
originally posted on wkkellogg.com
Texture is way too hard and my husband just broke a tooth on it! Be careful!
1 reply from Consumer Care team - 8 months ago
We are sorry that your cereal was too hard and would like to assist you right away. Please look for our email from us or call us at 1-800-962-1413 Monday through Friday from 9 am to 6 pm Eastern Time.
Bring it back
5 out of 5 stars
Laupao - 8 months ago
originally posted on kelloggs.com
I love this cereal, haven’t found it in PR in like 5 years, went to SC on 2023 and found one box, and then I read it was discontinued, PLEASE bring it back, it’s a healty option and great taste and it’s too hard to come by something like this
Bring it back
5 out of 5 stars
Laupao - 8 months ago
originally posted on wkkellogg.com
I love this cereal, haven’t found it in PR in like 5 years, went to SC on 2023 and found one box, and then I read it was discontinued, PLEASE bring it back, it’s a healty option and great taste and it’s too hard to come by something like this
Too Rocky
2 out of 5 stars
Penlit - 8 months ago
originally posted on kelloggs.com
I wrote a review about Smart Start being too “rocky”. I took a picture of what I believe is making the cereal too rocky to eat. The particles are like those little microbes used in some soaps and shower gels
1 reply from Consumer Care team - 8 months ago
We hear and value your comments about our Kellogg's® Smart Start® Antioxidants cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Too Rocky
2 out of 5 stars
Penlit - 8 months ago
originally posted on wkkellogg.com
I wrote a review about Smart Start being too “rocky”. I took a picture of what I believe is making the cereal too rocky to eat. The particles are like those little microbes used in some soaps and shower gels
1 reply from Consumer Care team - 8 months ago
We hear and value your comments about our Kellogg's® Smart Start® Antioxidants cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Taste great but too rocky
2 out of 5 stars
Pensmarty - 8 months ago
originally posted on kelloggs.com
I raised my children on Smart Start. Loved it for its high protein content, wonderful value, good taste, and nutritional benefits. I noticed about 7 years ago SMART START became too crunchy. It’s like eating tiny rocks. So we stopped buying it. I recently bought a box and still eating tiny rocks.
1 reply from Consumer Care team - 8 months ago
We hear and value your comments about our Kellogg's® Smart Start® Antioxidants cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Taste great but too rocky
2 out of 5 stars
Pensmarty - 8 months ago
originally posted on wkkellogg.com
I raised my children on Smart Start. Loved it for its high protein content, wonderful value, good taste, and nutritional benefits. I noticed about 7 years ago SMART START became too crunchy. It’s like eating tiny rocks. So we stopped buying it. I recently bought a box and still eating tiny rocks.
1 reply from Consumer Care team - 8 months ago
We hear and value your comments about our Kellogg's® Smart Start® Antioxidants cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Great cereal. Don't discontinue.
5 out of 5 stars
Maggie415 - 9 months ago
originally posted on kelloggs.com
I love this cereal. It's the only cereal I like. I've been having a hard time finding it & now I see in comments it's been discontinued. Noooo!!!! Please bring it back.
Great cereal. Don't discontinue.
5 out of 5 stars
Maggie415 - 9 months ago
originally posted on wkkellogg.com
I love this cereal. It's the only cereal I like. I've been having a hard time finding it & now I see in comments it's been discontinued. Noooo!!!! Please bring it back.
So hard.
1 out of 5 stars
Dug77 - 9 months ago
originally posted on kelloggs.com
This has been my favorite cereal for the longest time but recently bought a few boxes. It’s so hard to eat and i almost broke a tooth. It’s horrible.
1 reply from Consumer Care team - 9 months ago
We hear and value your comments about our cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.