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Kellogg's Smart Start Breakfast Cereal - 2 of 4Kellogg's Smart Start Breakfast Cereal - 3 of 4Kellogg's Smart Start Breakfast Cereal - 4 of 4
Kellogg's Smart Start Breakfast Cereal - 1 of 4

Kellogg's Smart Start Breakfast Cereal - 18.2oz

$4.99 ($0.27/ounce)
FlavorGrain | Oat
Size18.2oz
Count1

Out of Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Greet the sunrise with the delicious taste of toasted multi-grain flakes and crunchy oat clusters; A Smart Start to your day
  • A family-favorite cereal that's perfect for both kids and adults; Makes a delicious part of a breakfast at home or school, midday bite at work, and after-dinner treat
  • Low fat; Good source of 7 vitamins and minerals; Contains antioxidant vitamins C, E, and beta-carotene; No artificial colors or flavors; Made with whole grain; Kosher Pareve; Contains wheat ingredients
  • Pack a small bag for snacks on-the-go in backpacks, lunchboxes, and tote bags; Stow some in your car and desk for anytime snacking
  • Includes an 18.2-ounce box of ready-to-eat cereal; Packaged for freshness and great taste

Description

Get a jump on your morning with Kellogg's Smart Start Original Antioxidants, a delicious, low-fat breakfast cereal made with toasted multi-grain flakes and crunchy oat clusters. A family-favorite cereal that's perfect for both kids and adults, Kellogg's Smart Start is made to be enjoyed. Each serving provides a good source of 7 vitamins and minerals, is a good source of fiber, and contains the antioxidant vitamins C, E, and beta-carotene. Not just for breakfast, you can pack a small bag of Kellogg's Smart Start breakfast cereal in lunchboxes, backpacks, and tote bags to enjoy during busy, on-the-go moments. Kellogg's Smart Start Original Antioxidants also makes a great base for trail mixes or topped on yogurt or ice cream. The delicious options are endless. Add your favorite dairy or nut milk or indulge by the handful as a crispy treat straight from the box. Kellogg's Smart Start is a great way to seize the day.

Serving Size: 1.25 cup

Serving Per Container: About 8

Amount 1 1/4 Cup (64g) of Cereal:

Calories: 240
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 260mg11%
Total Carbohydrate 56grm20%
Dietary Fiber 3grm12%
Total Sugars 18grm0%
Added Sugars 18grm36%
Protein 5grm4%
Vitamin D 2mcg10%
Calcium 10mg0%
Iron 8.1mg45%
Potassium 130mg2%
Folic Acid 200mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount :

Calories: 300
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 340mg15%
Total Carbohydrate 65grm24%
Dietary Fiber 3grm12%
Total Sugars 27grm0%
Added Sugars 18grm36%
Protein 11grm16%
Vitamin D 4.2mcg20%
Calcium 240mg15%
Iron 8.1mg45%
Potassium 420mg8%
Folic Acid 200mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

rice, whole grain wheat, sugar, whole grain oats, brown sugar syrup, contains 2% or less of rice flour, corn syrup, salt, malt flavor, honey, barley malt extract, cinnamon, natural flavor, mixed tocopherols (vitamin e) for freshness, vitamins and minerals: vitamin c (ascorbic acid), reduced iron, vitamin e acetate, niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), folic acid, vitamin b2 (riboflavin), beta-carotene, vitamin d3, vitamin b12.

Allergens & Warnings:

Contains wheat ingredients.
Dietary Needs: Low Fat, Kosher
Features: No High Fructose Corn Syrup, Whole Grain, No Artificial Colors
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 18.2 Ounces
TCIN: 54446599
UPC: 038000200229
Item Number (DPCI): 231-00-0337
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 11.4 inches length x 7.6 inches width x 2.4 inches height
Estimated ship weight: 1.35 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

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Guests are saying

Smart Start cereal has garnered a loyal following due to its unique taste, nutritional benefits, and satisfying crunch. Many guests express their disappointment over its discontinuation, highlighting its rich flavor and healthful ingredients. The cereal is praised for staying crunchy in milk and providing essential vitamins, making it a favorite breakfast choice. Guests are eager for its return, emphasizing its importance in their daily routines and family meals.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 294 reviews
    quality: 4.7 out of 5
    taste: 5 out of 5
    value: 4.4 out of 5
    90% would recommend
    11 recommendations
    5 out of 5 stars
    30 August, 2025
    originally posted on wkkellogg.com
    Image

    Smart Start cereal is the best

    It is the Only Cereal we eat! Please bring it back!
    Gigi
    Did you find this review helpful?
    5 out of 5 stars
    26 August, 2025
    originally posted on wkkellogg.com
    Image

    Great Cereal when you can get it.

    Bought every box that Menards had. Tell you what, if I find out it's discontinued by Kellogg then I will go to Post or General Mills and never look back. Can't believe it's gone after all these years.
    BooBoo
    Did you find this review helpful?
    5 out of 5 stars
    18 August, 2025
    originally posted on wkkellogg.com
    Image

    Oh No You Didn't

    By far the best cereal on the market and you decide to discontinue the brand?
    GarciaM
    Did you find this review helpful?
    5 out of 5 stars
    15 August, 2025
    originally posted on wkkellogg.com
    Image

    SmartStart

    I love this cereal, except, it is hard to find in our area ie Upstate NY.
    TommyG
    Did you find this review helpful?
    2 out of 5 stars
    14 August, 2025
    originally posted on wkkellogg.com
    Image

    Very hard to find now. Not as good as it was.

    It used to be great. Now, if you can find it, it’s just a crumbled bag of tiny pieces. It’s only available in second class grocery stores now.
    1 reply from Consumer Care team - 6 months ago
    We’re sad to say those have been discontinued. But we think you might love Kellogg's® Special K® Original Cereal.
    Tshirt
    Did you find this review helpful?
    5 out of 5 stars
    10 August, 2025
    originally posted on wkkellogg.com
    Image

    Kelloggs?!!! Where are you???

    Smart start truly is the best cereal out there. Kelloggs !!! Why are you not responding to any of these reviews about making smart start more available? It is bizarre that you respond to reviews for other cereals, but not This one? At least tell people what is going on instead of just being silent about it!’
    Where’s smart start?
    Did you find this review helpful?
    5 out of 5 stars
    7 August, 2025
    originally posted on wkkellogg.com
    Image

    Best cereal

    Please bring this back. I quit cereal after Kellogg's dropped this from the line-up. I need it back!
    Matthew97304
    Did you find this review helpful?
    5 out of 5 stars
    6 August, 2025
    originally posted on wkkellogg.com
    Image

    (no review title)

    why did you discontinue? It is the only cereal I eat!
    Theresa
    Did you find this review helpful?
    5 out of 5 stars
    30 July, 2025
    originally posted on wkkellogg.com
    Image

    Please keep the cereal going

    It is near perfect! One of the best cereals out there. Please keep it going. Don't discontinue it.
    sam
    Did you find this review helpful?
    5 out of 5 stars
    21 July, 2025
    originally posted on wkkellogg.com
    Image

    My go to Cereal! Bring it back!

    I only want to eat Smart Start. It’s the best all around. I specifically have my wife get it. I just heard the Kellogg has discontinued making it! WHY? It’s actually great for its antioxidant vitamins C, E and beta carotene!
    Rps
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    17 July, 2025
    originally posted on wkkellogg.com
    Image

    No Respect but Great !

    Love it Been eating it for years and so did my Mother It gets no respect with all the crazy kids “color” cereals, hard to find on the shelves But worth it.
    KC
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    16 July, 2025
    originally posted on wkkellogg.com
    Image

    please make Smart Start available again

    Smart Start is the only cereal I like, and it is now impossible to find anywhere.
    Susan
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    11 July, 2025
    originally posted on wkkellogg.com
    Image

    Please restock

    It’s the only cereal I love. I ate it ever since it was introduced. Nothing stays crunchy as long as this one. Please restock.
    J
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    9 July, 2025
    originally posted on wkkellogg.com
    Image

    OH NO! NO MORE SMART START??

    My local food store had Smart Start Cereal on sale back in January 2025 but they were out of stock so I've been carrying around a raincheck now for months hoping they would get it back in stock. It's not looking very promising. What is wrong with you Kelloggs that you would discontinue a product that was apparently very popular and what am I supposed to do with this craving I've been having now since January?? Smart Start was by far the best breakfast cereal I've ever had. There's nothing I even want to waste my money on to see if it will compare. You've lost a good customer.
    PAT326
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    6 July, 2025
    originally posted on wkkellogg.com
    Image

    Bring back Smart Start!

    This was the best cereal I have ever eaten in my 50 +years of living
    SmartStartLover!
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    1 July, 2025
    originally posted on wkkellogg.com
    Image

    Missing smart start cereal

    Please bring back Smart start cereal!! thank you!!
    Brenda
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    26 June, 2025
    originally posted on wkkellogg.com
    Image

    (no review title)

    I was a Frosted Flakes kid. Now that I am over 60, I would never eat it again. But SMART START is Frosted Flakes for adults. If you can't figure out a way for an adult Tony Tiger to say there SMARRRT, then you need a new product brand marketing. I am happy to be that person.
    Kellogg's for ever
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    22 June, 2025
    originally posted on wkkellogg.com
    Image

    Best cereal ever

    Love this cereal as it holds up its crunch much better than other cereals. A bit hard to find at times though, we seem to be in a shortage at the moment as nobody has this in stock again.
    Billy
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    12 June, 2025
    originally posted on wkkellogg.com
    Image

    LOVE SMART START

    I love Smart Start cereal but I cannot find it lately. Where can I get some. It’s the only cereal I like!! Please continue to make this cereal. Please email me back and let me know what’s going on. Is there any hope???? Is it around somewhere I haven’t looked? Thank you ahead of time. Just an email, phone call, letter-brought by the post office
    Nancy
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    25 May, 2025
    originally posted on wkkellogg.com
    Image

    Simply the best

    Wouldn't eat any other cereal. There is no substitute. Especially good with fresh blueberries.
    Breezin
    1 guest found this review helpful. Did you?

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