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Special K Breakfast Cereal - 2 of 4Special K Breakfast Cereal - 3 of 4Special K Breakfast Cereal - 4 of 4
Special K Breakfast Cereal - 1 of 4

Kellogg's Special K Original Breakfast Cereal - 18oz: Low Fat, Cholesterol Free

8 Questions
$5.29 ($0.29/ounce)

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Crunchy, lightly sweetened, healthy cereal that's bursting with strawberries for a delicious bite in every satisfying spoonful
  • A great tasting, convenient family breakfast with wholesome rice and wheat flakes combined with the simple goodness of real sliced strawberries
  • Contains 15g whole grain per serving; Good source of fiber and 11 vitamins and minerals; Low fat; Kosher Pareve; Contains wheat ingredients
  • A low-fat cereal to enjoy with your favorite nut or dairy milk; Makes a tasty snack at work or as a quick dinner
  • Includes 1, 11.4oz box of ready-to-eat Kellogg's Special K Red Berries cereal; Packaged for freshness and great taste

Description

Start your day off right with the simple goodness of Kellogg's Special K Red Berries cereal, a deliciously crafted, wholesome cereal that loves you back with each healthy spoonful. This filling cereal is bursting with real strawberries and made with lightly sweetened rice and wheat flakes to energize you for the day ahead. Just as nutritious as it is delicious, this breakfast cereal is made with whole grain, is a good source of fiber and 11 vitamins and minerals to help keep you going strong; Take a deliciously satisfying meal or snack with you wherever you go. Whether you enjoy your cereal at home, work, school or the gym, you'll love the sweet and satisfying taste. Kids and adults both love the taste of real strawberries paired with your favorite milk. Go ahead, pop open the box, pour over ice-cold milk, and enjoy Kellogg's Special K Red Berries cereal that lets you feed your strength with each irresistible bite.

Serving Size: 1.25 cup

Serving Per Container: About 13

Amount 1 1/4 Cup (39g) of Cereal

Calories: 150
% Daily Value*
Total Fat 0.5grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 270mg12%
Total Carbohydrate 29grm11%
Dietary Fiber 1grm2%
Total Sugars 5grm0%
Added Sugars 4grm8%
Protein 7grm6%
Vitamin D 2mcg10%
Calcium 0mg0%
Iron 10.9mg60%
Potassium 10mg0%
Folic Acid 260mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount

Calories: 210
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 350mg15%
Total Carbohydrate 38grm14%
Dietary Fiber 1grm2%
Total Sugars 14grm0%
Added Sugars 4grm8%
Protein 13grm18%
Vitamin D 4.2mcg20%
Calcium 230mg15%
Iron 10.9mg60%
Potassium 300mg6%
Folic Acid 260mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

rice, wheat gluten, sugar, defatted wheat germ, contains 2% or less of salt, malt flavor, bht for freshness, vitamins and minerals: reduced iron, vitamin c (ascorbic acid), niacinamide, vitamin e acetate, beta-carotene, folic acid, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), vitamin d3, vitamin b12.

Allergens & Warnings:

Contains wheat ingredients.
Features: No Certified Synthetic Colors (No FD&C Colors), No High Fructose Corn Syrup
Dietary Needs: Low Fat, Cholesterol Free, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 12935201
UPC: 038000016219
Item Number (DPCI): 231-00-0117
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 13.24 inches length x 7.88 inches width x 3.39 inches height
Estimated ship weight: 1.36 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: What kind of fruit is actually in this? Ingredients only mention apples, but the pic looks like raspberry or strawberry?

submitted by Kris10 - 2 years ago
  • A: The strawberry Special K has slices of strawberry in it! I love it and buy it all the time!

    submitted byCarolann - 1 year ago
  • A: The fruit is part of the oat cluster. There are no individual pieces of fruit in the cereal. The images of the berries on the box are flavor cues for the fruit and oat cluster.

    submitted bywkkellogg Team - 2 years ago
    Brand expert

Q: Which credit card are you using?

submitted by Natalie - 2 years ago
  • A: We are unable to answer your question. Please contact Target customer service for assistance.

    submitted byConsumer Care - 2 years ago

Q: what are the dimensions of the cereal box?

submitted by Cereal box Dimensions - 3 years ago
  • A: The dimensions for this box is 12.6”(H) x 7.6”(W) x 2.3”(D).

    submitted byConsumer Care - 3 years ago
  • A: The box dimensions are 12.6”(H) x 7.6”(W) x 2.3”(D).

    submitted byConsumer Care - 3 years ago

Q: # /Protein grams in 1 cup / Original Special K?

submitted by Patty - 2 months ago
  • A: Each 1 1/4cup (39 g) serving of Special K Original cereal provides 7 g of protein. When consumed with ¾ cup of skim milk, it provides an additional 6 g of protein, for a total of 13 g. One cup of cereal provides approximately 5.6 g of protein.

    submitted bywkkellogg Team - 2 months ago
    Brand expert

Q: how much sugar does the cereal have in it?

submitted by Teri - 3 months ago
  • A: Currently, the sugar content is 11g per 1 cup serving. Please note that our recipes may change and we encourage you to always review the label on the package you receive to be sure it meets your needs. To view the entire nutrition label on-line click on the following link: https://smartlabel.wkkellogg.com/Product/Index?gtin=00041192102233

    submitted bywkkellogg Team - 3 months ago
    Brand expert

Q: Sodium and trans fat in cereal

submitted by - 2 years ago
  • A: There is 250mg of sodium per 1 cup serving size and no trans fat. To view the nutrition label on-line click on the following link: https://www.wkkellogg.com/en-us/products/red-berries-cereal.html.

    submitted byConsumer Care - 2 years ago

Q: Is this breakfast cereal gmo free?

submitted by - 5 years ago
  • A: No, this product is not GMO-free.

    submitted byConsumer Care - 4 years ago

Q: Is this cereal No GMO? Thanks

submitted by Sky - 5 years ago
  • A: Because the majority of our ingredients come from U.S. farms, and genetically modified (GM) crops have been grown in the U.S. for the past 20 years, many of our foods include GM ingredients in the same proportion that they occur in the U.S. food supply. To view the entire nutrition label online click on the following link: https://smartlabel.kelloggs.com/Product/Index/00038000001109

    submitted byConsumer Care - 5 years ago

Additional product information and recommendations

Frequently bought together

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Guests are saying

Guests have expressed a mix of nostalgia and disappointment regarding the Special K cereal, particularly noting a decline in the quality and quantity of fruit and yogurt clusters. Many have enjoyed the taste and health benefits of the cereal for years, but recent boxes have been criticized for hard pieces and a lack of ingredients that once made it a favorite. Guests hope for improvements to restore the original recipe and flavor.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 8758 reviews
    quality: 3.47 out of 5
    taste: 3.44 out of 5
    value: 3.23 out of 5
    54% would recommend
    367 recommendations
    1 out of 5 stars
    9 September, 2026
    originally posted on wkkellogg.com
    Image

    Rock-Like Pieces

    I can't eat this anymore. It used to be my favorite cereal, but for the past few months there have been hard, rock-like pieces that hurt my teeth! It's like the quality control has gone downhill.
    1 reply from Consumer Care team - 4 days ago
    We are sorry that you found hard pieces in your cereal and would like to assist you right away. Please look for our email from us or call us at 1-800-962-1413 Monday through Friday from 9 am to 5:30 pm Eastern Time.
    Rock-Like Pieces
    Did you find this review helpful?
    5 out of 5 stars
    7 September, 2026Verified purchase

    (no review title)

    Great!
    Lunchable
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    6 September, 2026Verified purchase

    Confusing portions

    Solid cereal. However, half the bag is air.
    Gon
    quality: 3 out of 5
    taste: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    4 September, 2026

    Hardly any chocolate

    It’s good when you get chocolate but that’s few and far
    TargetShopper
    quality: 4 out of 5
    taste: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    31 August, 2026
    originally posted on wkkellogg.com
    Image

    Original Special K - higher protein and less sugar

    I love the original and buy it all the time although it's getting harder to find. I want a cereal high in protein with less added sugar and the original Special K has been my go-to for decades. Please make it more available. Your specialty flavors are too sweet and lower in protein.
    Scott
    Did you find this review helpful?
    1 out of 5 stars
    26 August, 2026
    originally posted on wkkellogg.com
    Image

    Rock-like bits

    The past two boxes of Special K (original) that we have purchased have hard, rock-like bits in it. I almost chipped a tooth. Why is it different?
    1 reply from Consumer Care team - 18 days ago
    We are sorry that you found hard, rock-like bits in your cereal and would like to assist you right away. Please look for our email from us or call us at 1-800-962-1413 Monday through Friday from 9 am to 5:30 pm Eastern Time.
    M. Speich
    Did you find this review helpful?
    5 out of 5 stars
    25 August, 2026
    originally posted on wkkellogg.com
    Image

    (no review title)

    I have been eating a bowl of special K original cereal for over 25 years. This morning it had several burned looking pieces of cereal in my box. What’s going on?
    Deedee
    Did you find this review helpful?
    2 out of 5 stars
    24 August, 2026
    originally posted on wkkellogg.com
    Image

    Bring back the excellent Original Special K cerea

    I have been a Special K original cereal fan for many years. Unfortunately the last six boxes have not been great. The quality is very poor. I am having the same issues as other people. cereal is very hard. Please address this and improve it. I love my original cereal
    1 reply from Consumer Care team - 18 days ago
    We hear and value your comments about our Kellogg's® Special K® Original Cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
    Linny
    Did you find this review helpful?
    2 out of 5 stars
    23 August, 2026

    Its opened

    Box is opened
    1 reply from wkkellogg Team team - 19 days ago
    Thank you for your review. We are sorry to hear that your cereal was open. So we can make it up to you, please contact us at 1-800-962-1413 Monday through Friday from 9 am to 5:30 pm Eastern Time.
    Whitney
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 August, 2026Verified purchase

    Special K breakfast cereal

    SO good! I got the one with slithered almonds really tasty
    MrsClintEastwood
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    15 August, 2026
    originally posted on wkkellogg.com
    Image

    What is Different?

    This has been my morning thing for 45 years and the last year or so I've encountered really hard pieces in my cereal. Almost rock hard and gets lodged in between my teeth. I don't want to change. I may have to.
    1 reply from Consumer Care team - 27 days ago
    We're sorry to learn that you found hard pieces in your cereal. So we can learn more about your experience and help, we are sending you an email.
    RK
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026Verified purchase

    Kellogs is the best!

    Best cereal I have ever eaten.
    Rick
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    (no review title)

    We all love this!
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs down graphic, would not recommend
    11 August, 2026Verified purchase

    Hardly any yogurt pieces!

    Hardly any yogurt pieces anymore in the purple box (fruit and yogurt)! Used to be so good, but now it’s mostly just flakes which is disappointing!
    quality: 3 out of 5
    taste: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    9 August, 2026
    originally posted on wkkellogg.com
    Image

    Tooth hazard

    Way too many hard little rock-like pieces. Almost every bite has them.
    1 reply from Consumer Care team - 1 month ago
    I'm sorry to learn that your cereal had some hard pieces. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
    Rocksinmymouth
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase

    (no review title)

    Best flavor my to go every morning
    Target Team Member
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 August, 2026Verified purchase

    Where are the clusters?!

    There are literally no fruit and yogurt clusters in this cereal. It is a complete rip off and a joke.
    1 reply from wkkellogg Team team - 25 days ago
    Thank you for your review. We are sorry to hear that your cereal was missing fruit. So we can make it up to you, please contact us at 1-800-962-1413 Monday through Friday from 9 am to 5:30 pm Eastern Time.
    Liz
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    8 August, 2026
    originally posted on wkkellogg.com
    Image

    Chipped Tooth

    I thought it was the norm to have hard pieces of Special K cereal until I started reading reviews. This is my favorite cereal. Last month I bite down and chipped off part of a tooth. So far no toothache.
    1 reply from Consumer Care team - 1 month ago
    I apologize for your experience while eating our Kellogg's® Special K® Original Cereal and am glad you left a comment. We would like to discuss this with you as soon as possible. Look for an email from us and click the link to reply or call us at 1-800-962-1413 Monday through Friday from 9 am to 6 pm Eastern Time.
    Little House
    Did you find this review helpful?
    5 out of 5 stars
    7 August, 2026
    originally posted on wkkellogg.com
    Image

    love our mornings with K

    LOVE THIS CEREAL. WE HAVE BEEN EATING IT FOR YEARS .NOW, WE ARE HAVING SUCH A HARD TIME FINDING THE ORGINIAN SPECIAL K ...WHAT'S UP , ARE U DISCONTINUE IT?
    La
    Did you find this review helpful?
    1 out of 5 stars
    6 August, 2026
    originally posted on wkkellogg.com
    Image

    Chipped a tooth

    I recently purchased a box after not being able to find the original at my local stores. I probably should have known there would be issue. The first time I encountered a rock hard piece of cereal, I brushed it off. The second time I was shocked to find a piece of my tooth along with the rock/pebble. Now I get to have a dental bill just from eating breakfast. Safe to say I won't purchase this cereal again.
    1 reply from Consumer Care team - 1 month ago
    We are sorry you found rock-hard pieces of cereal, and we would like to assist you right away. Please look for our email from us or call us at 1-800-962-1413 Monday through Friday from 9 am to 5:30 pm Eastern Time.
    Anne
    Did you find this review helpful?

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