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Special K Breakfast Cereal - 2 of 4Special K Breakfast Cereal - 3 of 4Special K Breakfast Cereal - 4 of 4
Special K Breakfast Cereal - 1 of 4

Kellogg's Special K Original Breakfast Cereal - 18oz: Low Fat, Cholesterol Free

8 Questions
$5.29 ($0.29/ounce)See 1 deal for this item

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About this item

Highlights

  • Crunchy, lightly sweetened, healthy cereal that's bursting with strawberries for a delicious bite in every satisfying spoonful
  • A great tasting, convenient family breakfast with wholesome rice and wheat flakes combined with the simple goodness of real sliced strawberries
  • Contains 15g whole grain per serving; Good source of fiber and 11 vitamins and minerals; Low fat; Kosher Pareve; Contains wheat ingredients
  • A low-fat cereal to enjoy with your favorite nut or dairy milk; Makes a tasty snack at work or as a quick dinner
  • Includes 1, 11.4oz box of ready-to-eat Kellogg's Special K Red Berries cereal; Packaged for freshness and great taste

Description

Start your day off right with the simple goodness of Kellogg's Special K Red Berries cereal, a deliciously crafted, wholesome cereal that loves you back with each healthy spoonful. This filling cereal is bursting with real strawberries and made with lightly sweetened rice and wheat flakes to energize you for the day ahead. Just as nutritious as it is delicious, this breakfast cereal is made with whole grain, is a good source of fiber and 11 vitamins and minerals to help keep you going strong; Take a deliciously satisfying meal or snack with you wherever you go. Whether you enjoy your cereal at home, work, school or the gym, you'll love the sweet and satisfying taste. Kids and adults both love the taste of real strawberries paired with your favorite milk. Go ahead, pop open the box, pour over ice-cold milk, and enjoy Kellogg's Special K Red Berries cereal that lets you feed your strength with each irresistible bite.

Serving Size: 39.0 g

Serving Per Container: 13

Amount Per Serving

Calories: 150
% Daily Value*
Total Fat 0.5g1%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 0mg0%
Sodium 270mg12%
Total Carbohydrate 29g11%
Dietary Fiber 1g2%
Sugars 5g
Added Sugars 4g8%
Protein 7g6%
Vitamin D 2mcg10%
Calcium 0mg0%
Iron 10.9mg60%
Potassium 10mg0%
Vitamin A mcg10%
Vitamin C mg10%
Vitamin E mg10%
Thiamin mg20%
Riboflavin mg20%
Niacin mg20%
Vitamin B6 mg20%
Folate mcg100%
Folic Acid 260mcg
Vitamin B12 mcg20%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount Per Recommended Serving

Calories: 210
% Daily Value*
Total Fat 1g1%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0g
Monounsaturated Fat 0g
Cholesterol 5mg1%
Sodium 350mg15%
Total Carbohydrate 38g14%
Dietary Fiber 1g2%
Sugars 14g
Added Sugars 4g8%
Protein 13g18%
Vitamin D 4.2mcg20%
Calcium 230mg15%
Iron 10.9mg60%
Potassium 300mg6%
Folic Acid 260mcg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

rice, wheat gluten, sugar, defatted wheat germ, contains 2% or less of salt, malt flavor, bht for freshness, vitamins and minerals: reduced iron, vitamin c (ascorbic acid), niacinamide, vitamin e acetate, beta-carotene, folic acid, vitamin b₆ (pyridoxine hydrochloride), vitamin b₁ (thiamin hydrochloride), vitamin b₂ (riboflavin), vitamin d₃, vitamin b₁₂

Allergens & Warnings:

CONTAINS WHEAT INGREDIENTS.
Features: No Certified Synthetic Colors (No FD&C Colors), No High Fructose Corn Syrup
Dietary Needs: Low Fat, Cholesterol Free, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 12935201
UPC: 038000016219
Item Number (DPCI): 231-00-0117
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 13.24 inches length x 7.88 inches width x 3.39 inches height
Estimated ship weight: 1.36 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: What kind of fruit is actually in this? Ingredients only mention apples, but the pic looks like raspberry or strawberry?

submitted by Kris10 - 2 years ago
  • A: The strawberry Special K has slices of strawberry in it! I love it and buy it all the time!

    submitted byCarolann - 11 months ago
  • A: The fruit is part of the oat cluster. There are no individual pieces of fruit in the cereal. The images of the berries on the box are flavor cues for the fruit and oat cluster.

    submitted bywkkellogg Team - 2 years ago
    Brand expert

Q: Which credit card are you using?

submitted by Natalie - 2 years ago
  • A: We are unable to answer your question. Please contact Target customer service for assistance.

    submitted byConsumer Care - 2 years ago

Q: what are the dimensions of the cereal box?

submitted by Cereal box Dimensions - 3 years ago
  • A: The dimensions for this box is 12.6”(H) x 7.6”(W) x 2.3”(D).

    submitted byConsumer Care - 3 years ago
  • A: The box dimensions are 12.6”(H) x 7.6”(W) x 2.3”(D).

    submitted byConsumer Care - 3 years ago

Q: # /Protein grams in 1 cup / Original Special K?

submitted by Patty - 28 days ago
  • A: Each 1 1/4cup (39 g) serving of Special K Original cereal provides 7 g of protein. When consumed with ¾ cup of skim milk, it provides an additional 6 g of protein, for a total of 13 g. One cup of cereal provides approximately 5.6 g of protein.

    submitted bywkkellogg Team - 26 days ago
    Brand expert

Q: how much sugar does the cereal have in it?

submitted by Teri - 2 months ago
  • A: Currently, the sugar content is 11g per 1 cup serving. Please note that our recipes may change and we encourage you to always review the label on the package you receive to be sure it meets your needs. To view the entire nutrition label on-line click on the following link: https://smartlabel.wkkellogg.com/Product/Index?gtin=00041192102233

    submitted bywkkellogg Team - 2 months ago
    Brand expert

Q: Sodium and trans fat in cereal

submitted by - 2 years ago
  • A: There is 250mg of sodium per 1 cup serving size and no trans fat. To view the nutrition label on-line click on the following link: https://www.wkkellogg.com/en-us/products/red-berries-cereal.html.

    submitted byConsumer Care - 2 years ago

Q: Is this breakfast cereal gmo free?

submitted by - 5 years ago
  • A: No, this product is not GMO-free.

    submitted byConsumer Care - 4 years ago

Q: Is this cereal No GMO? Thanks

submitted by Sky - 5 years ago
  • A: Because the majority of our ingredients come from U.S. farms, and genetically modified (GM) crops have been grown in the U.S. for the past 20 years, many of our foods include GM ingredients in the same proportion that they occur in the U.S. food supply. To view the entire nutrition label online click on the following link: https://smartlabel.kelloggs.com/Product/Index/00038000001109

    submitted byConsumer Care - 5 years ago

Additional product information and recommendations

Frequently bought together

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Guests are saying

Guests appreciate the variety and taste of Special K cereals, particularly enjoying the combination of crunchy flakes and fruit or yogurt clusters. Many find it a nutritious and satisfying breakfast option that keeps them full throughout the morning. However, some guests have expressed disappointment over inconsistent ingredient quality, particularly the lack of fruit and yogurt pieces in recent purchases. Overall, it remains a beloved choice for many families.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 8664 reviews
    quality: 3.47 out of 5
    taste: 3.44 out of 5
    value: 3.23 out of 5
    54% would recommend
    365 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026Verified purchase

    Kellogs is the best!

    Best cereal I have ever eaten.
    Rick
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    (no review title)

    We all love this!
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs down graphic, would not recommend
    11 August, 2026Verified purchase

    Hardly any yogurt pieces!

    Hardly any yogurt pieces anymore in the purple box (fruit and yogurt)! Used to be so good, but now it’s mostly just flakes which is disappointing!
    quality: 3 out of 5
    taste: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    9 August, 2026
    originally posted on wkkellogg.com
    Image

    Tooth hazard

    Way too many hard little rock-like pieces. Almost every bite has them.
    1 reply from Consumer Care team - 6 days ago
    I'm sorry to learn that your cereal had some hard pieces. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
    Rocksinmymouth
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase

    (no review title)

    Best flavor my to go every morning
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 August, 2026Verified purchase

    Where are the clusters?!

    There are literally no fruit and yogurt clusters in this cereal. It is a complete rip off and a joke.
    Liz
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    7 August, 2026
    originally posted on wkkellogg.com
    Image

    love our mornings with K

    LOVE THIS CEREAL. WE HAVE BEEN EATING IT FOR YEARS .NOW, WE ARE HAVING SUCH A HARD TIME FINDING THE ORGINIAN SPECIAL K ...WHAT'S UP , ARE U DISCONTINUE IT?
    La
    Did you find this review helpful?
    1 out of 5 stars
    6 August, 2026
    originally posted on wkkellogg.com
    Image

    Chipped a tooth

    I recently purchased a box after not being able to find the original at my local stores. I probably should have known there would be issue. The first time I encountered a rock hard piece of cereal, I brushed it off. The second time I was shocked to find a piece of my tooth along with the rock/pebble. Now I get to have a dental bill just from eating breakfast. Safe to say I won't purchase this cereal again.
    1 reply from Consumer Care team - 7 days ago
    We are sorry you found rock-hard pieces of cereal, and we would like to assist you right away. Please look for our email from us or call us at 1-800-962-1413 Monday through Friday from 9 am to 5:30 pm Eastern Time.
    Anne
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    4 August, 2026Verified purchase

    (no review title)

    Thank you for having the Special K size I want, I been looking around for that size for three weeks. P.S Thank You !
    Did you find this review helpful?
    5 out of 5 stars
    31 July, 2026
    originally posted on wkkellogg.com
    Image

    I love this!!!

    I’ve been buying this for years. It tastes great and I can’t wait for breakfast.
    Joe
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 July, 2026Verified purchase

    (no review title)

    love this product
    Dawn
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 July, 2026Verified purchase

    quick and great service

    Great service..
    SKP1944
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 July, 2026Verified purchase

    (no review title)

    box was crushed and had a perfume scent
    1 reply from wkkellogg Team team - 14 days ago
    Thank you for your review. We are sorry to hear that your cereal smelled like perfume. So we can make it up to you, please contact us at 1-800-962-1413 Monday through Friday from 9 am to 5:30 pm Eastern Time.
    quality: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    26 July, 2026Verified purchase

    (no review title)

    I could not finish the box. I had to throw it away due to the cereal, bean too hard and just was not good. I will not buy them again at least not the plain
    1 reply from wkkellogg Team team - 14 days ago
    Thank you for your review. We are sorry to hear that your cereal was hard. So we can make it up to you, please contact us at 1-800-962-1413 Monday through Friday from 9 am to 5:30 pm Eastern Time.
    Clean
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 July, 2026Verified purchase

    Tastly cereal

    Taste so good
    Angel lee
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 July, 2026Verified purchase

    (no review title)

    Stale
    1 reply from wkkellogg Team team - 14 days ago
    Thank you for your review. We are sorry to hear that your cereal tasted stale. So we can make it up to you, please contact us at 1-800-962-1413 Monday through Friday from 9 am to 5:30 pm Eastern Time.
    quality: 1 out of 5
    taste: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    21 July, 2026
    originally posted on wkkellogg.com
    Image

    Like chewing gravel

    Haven't eaten cereal for a long time but picked up a box of Special K recently. As others have commented, there are very hard small pieces in the cereal. It almost feels like trying to crew small bits of gravel. Ended up throwing the box away as I was afraid of damaging my teeth. Very surprised your quality group would let a product like go to market.
    1 reply from Consumer Care team - 27 days ago
    I'm sorry to learn that your cereal had some hard, small pieces. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
    Disappointed
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    21 July, 2026Verified purchase

    Not enough yogurt pieces

    Not enough yogurt pieces. Tastes like it’s just a whole grain cereal
    1 reply from wkkellogg Team team - 26 days ago
    Thank you for your review. We are sorry to hear that your cereal did not have enough yougurt pieces. So we can make it up to you, please contact us at 1-800-962-1413 Monday through Friday from 9 am to 5:30 pm Eastern Time.
    mari
    quality: 2 out of 5
    taste: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 July, 2026Verified purchase

    Don't do it!

    DO NOT BUY!! Hard pieces of something has been in this cereal every time I have purchased it. I have taken a break since 2024 and now come back to it and it is still the same. Seriously something wrong with this regular version of Special K. I sent messages to Kellogg back in 2024 about it and again today, including screen shots of some of the other complaints here- which appear to have come from their site. It’s truly unsafe to chew, people; harder than any candy you could imagine and this is cereal. What is it in it and how do they not know about this???
    1 reply from wkkellogg Team team - 14 days ago
    Thank you for your review. We are sorry to hear that your cereal was hard. So we can make it up to you, please contact us at 1-800-962-1413 Monday through Friday from 9 am to 5:30 pm Eastern Time.
    Coco
    quality: 1 out of 5
    taste: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    18 July, 2026
    originally posted on wkkellogg.com
    Image

    Disappointing

    Disappointing— used to love these. Now, they’re have hard bits that get stick in and in between teeth.
    1 reply from Consumer Care team - 27 days ago
    We hear and value your comments about our Kellogg's® Special K® Original Cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
    Me
    Did you find this review helpful?

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